---
product_id: 533310938
title: "50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black"
brand: "sony"
price: "$1983.91"
currency: USD
in_stock: false
reviews_count: 13
url: https://www.desertcart.us/products/533310938-50-inch-4k-ultra-hd-tv-x77l-series-led-smart
store_origin: US
region: United States of America
---

# PS5 optimized gaming modes 50-inch 4K LED display Google Assistant & Alexa voice control 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black

**Brand:** sony
**Price:** $1983.91
**Availability:** ❌ Out of Stock

## Summary

> 🔥 Elevate your living room with Sony’s 50" 4K Smart TV — where stunning visuals meet smart lifestyle!

## Quick Answers

- **What is this?** 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black by sony
- **How much does it cost?** $1983.91 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/533310938-50-inch-4k-ultra-hd-tv-x77l-series-led-smart)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Motionflow XR 240:** Enjoy blur-free action in sports and fast-paced scenes with intelligent motion handling technology.
- • **Seamless Smart Control:** Navigate effortlessly with Google TV, voice search via Google Assistant, and Alexa compatibility for hands-free convenience.
- • **Universal Connectivity:** Multiple HDMI and USB ports plus Apple AirPlay and Bluetooth ensure all your devices sync flawlessly.
- • **Cinematic 4K Brilliance:** Experience ultra-sharp visuals with Sony’s 4K Processor X1 and XR-Reality PRO upscaling for lifelike colors and details.
- • **Next-Level Gaming Ready:** Unlock exclusive PS5 features like Auto HDR Tone Mapping and Auto Genre Picture Mode for immersive gameplay.

## Overview

The Sony 50 Inch 4K Ultra HD TV X77L Series (2023) combines cutting-edge 4K Processor X1 technology with Google TV smart features and exclusive PlayStation 5 enhancements. Its 50-inch LED display delivers vibrant colors and sharp details, while Motionflow XR 240 ensures smooth motion clarity. With voice control via Google Assistant and Alexa, plus broad device compatibility including Apple AirPlay, this TV is designed for the modern, connected home entertainment experience.

## Description

Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. 50 pulgadas televisores

Review: Great tv - Great purchase for Sony at this price and size super clean and clear. Great sound would purchase
Review: Makes For A Solid 85" HDTV Bargain - While I've had several plasmas and a potpourri of flatscreens I've never had an OLED. So, when I needed a HDTV for our pool house I was thinking about an OLED. With OLED I know it's close to any current 2024 state of the art. But I could not rationalize spending more than for a 65" OLED. I really didn't want a 65" HDTV for the pool house. I wanted a 85" model. That was a bit of a problem too because 85" quantum dot featuring local and/or mini LED dimming HDTVS (the kind that can stand up to OLED comparison) are in the 3K+ and up range. In my homes basement I have a 86" LG with quantum dot tech and area LED dimming...but that one was around 2K a year ago when I got it. The current model by LG was a bit more. Enter Sony. I remember in the late seventies/early eighties the gold standard it TV was the Trinitron. Over the years Sony has risen and fell and they're currently not just riding a rise, but continuing to ascend. This brought me to this HDTV. It's the absolute lowest priced model by a major manufacturer for its size at the moment. And that combined with it being a Sony interested me. I pulled the trigger and I couldn't be more pleased. I won't go into the technical stuff, but I sat down after a slow setup and was blown away. This HDTV really delivers. It's very bright with a wide angle of view. It is not one of those overly reflective screens that you have to juggle room lighting around which is a plus. In the end, though, it's the resolution and color that wooed me. Just amazing considering the size and price. I may not be as critical as the videophiles that obsess over minutia, but I know what looks really impressive and right. This set looks impressive, it does colors right even out of the box, and at the price combined with the fact it's a Sony. Well, I'm more than happy with this set. I do have a sound bar and for movies and music I highly recommend this as a required add-on. That's about it.

## Features

- POWERFUL TV PROCESSING– The 4K Processor X1 delivers a lifelike picture that is full of rich colors and sharp details.
- ENHANCED COLOR AND FINE DETAILS– See natural and precise picture quality with a wide array of colors and dynamic contrast.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- EXCLUSIVE FEATURES FOR PLAYSTATION 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- INTELLIGENT MOTION HANDLING– See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow XR.
- UPSCALE ALL YOUR CONTENT– Bring back lost texture and detail and see all your content upscaled to near-4K resolution with 4K XR-Reality PRO.
- WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BZFLK6WR |
| Additional Features | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
| Analog Audio Output Count | 2 |
| Antenna Location | Home Viewing |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI, USB |
| Audio Output Mode | Stereo, Surround |
| Base Depth | 10.63 Inches |
| Best Sellers Rank | #66,765 in Electronics ( See Top 100 in Electronics ) #250 in LED & LCD TVs |
| Brand | Sony |
| Built-In Media | Power Cable, Remote Control, Stand |
| Color | Black |
| Compatible Devices | Android Devices, iOS Devices, PlayStation 5, Alexa Enabled Devices |
| Connectivity Technology | Bluetooth, Ethernet, HDMI, USB, Wi-Fi |
| Connector Type | HDMI, USB |
| Content Sharing Direction | TV to Mobile |
| Contrast Ratio | High |
| Control Method | Remote |
| Controller Type | Remote Control |
| Customer Reviews | 4.1 out of 5 stars 2,193 Reviews |
| Display Backlight Configuration | Edge LED |
| Display Backlight Technology | LED |
| Display Language Options | English |
| Display Refresh Rate in Hertz | 60 |
| Display Size Class | 50 Inches |
| Display Technology | LED |
| HDR Format Supported | HDR10, HLG |
| Hardware Interface | USB |
| Integrated Surround Sound Format | Dolby Audio |
| Internet Applications | Prime Video, Disney+, HBO Max, Paramount+, Netflix |
| Item Dimensions D x W x H | 10.63"D x 44.38"W x 28.38"H |
| Item Weight | 27.1 Pounds |
| Line Voltage | 110 VAC 60 Hz |
| Manufacturer | Sony |
| Mfr Part Number | KD50X77L |
| Model Name | SNKD50X77L |
| Model Number | KD50X77L |
| Model Series | X77 |
| Model Year | 2023 |
| Motion Enhancement Technology | Motionflow XR 240 |
| Mounting Type | Table Mount |
| Number of Audio Channels | 2 |
| Number of Batteries | 2 AAA batteries required. |
| Number of Component Outputs | 3 |
| Operating System | Google TV (Android) |
| Parental Control Technology | Built-in device controls |
| Picture Quality Enhancement Technology | 4K Processor X1, 4K X-Reality PRO |
| Refresh Rate | 60 |
| Remote Control Technology | Bluetooth |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Mirroring Technology | Apple AirPlay |
| Screen Size | 50 Inches |
| Signal Format | ATSC 1.0, ATSC 3.0 |
| Size | 50 |
| Smart Home Compatibility | Not Smart Home Compatible |
| Speaker Description | Bass Reflex Speaker x2 |
| Speaker Maximum Output Power | 30 Watts |
| Special Feature | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
| Specific Uses For Product | Home Viewing |
| Total Number of HDMI Ports | 3 |
| Total USB 2.0 Ports | 2 |
| Total USB 3.0 Ports | 2 |
| Total Usb Ports | 2 |
| Tuner Type | ATSC 3.0 |
| UPC | 027242927230 |
| Unit Count | 1.0 Count |
| VESA Mount Standard | 200 x 200 mm |
| Video Encoding | HEVC (H.265) |
| Warranty Description | 1 year manufacturer |
| Warranty Type | 1-year manufacturer |
| Wattage | 80 watts |
| Wireless Technology | Bluetooth, Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** LED
- **Included Components:** Power Cable, Remote Control, Stand
- **Product Dimensions:** 10.63"D x 44.38"W x 28.38"H
- **Refresh Rate:** 60
- **Resolution:** 4K
- **Screen Size:** 50 Inches
- **Special Feature:** 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240

## Images

![50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black - Image 1](https://m.media-amazon.com/images/I/71dRtTqxghL.jpg)

## Available Options

This product comes in different **Size, Style** options.

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great tv
*by K***V on June 10, 2026*

Great purchase for Sony at this price and size super clean and clear. Great sound would purchase

### ⭐⭐⭐⭐⭐ Makes For A Solid 85" HDTV Bargain
*by J***R on September 2, 2024*

While I've had several plasmas and a potpourri of flatscreens I've never had an OLED. So, when I needed a HDTV for our pool house I was thinking about an OLED. With OLED I know it's close to any current 2024 state of the art. But I could not rationalize spending more than for a 65" OLED. I really didn't want a 65" HDTV for the pool house. I wanted a 85" model. That was a bit of a problem too because 85" quantum dot featuring local and/or mini LED dimming HDTVS (the kind that can stand up to OLED comparison) are in the 3K+ and up range. In my homes basement I have a 86" LG with quantum dot tech and area LED dimming...but that one was around 2K a year ago when I got it. The current model by LG was a bit more. Enter Sony. I remember in the late seventies/early eighties the gold standard it TV was the Trinitron. Over the years Sony has risen and fell and they're currently not just riding a rise, but continuing to ascend. This brought me to this HDTV. It's the absolute lowest priced model by a major manufacturer for its size at the moment. And that combined with it being a Sony interested me. I pulled the trigger and I couldn't be more pleased. I won't go into the technical stuff, but I sat down after a slow setup and was blown away. This HDTV really delivers. It's very bright with a wide angle of view. It is not one of those overly reflective screens that you have to juggle room lighting around which is a plus. In the end, though, it's the resolution and color that wooed me. Just amazing considering the size and price. I may not be as critical as the videophiles that obsess over minutia, but I know what looks really impressive and right. This set looks impressive, it does colors right even out of the box, and at the price combined with the fact it's a Sony. Well, I'm more than happy with this set. I do have a sound bar and for movies and music I highly recommend this as a required add-on. That's about it.

### ⭐ Catastrophic menu/interface lag and crashing. Completely unacceptable
*by O***O on May 8, 2024*

Picture quality is great, sound is pretty good too for being integrated. Love the price for the TV overall. HOWEVER, I assumed a Google interface would be remotely acceptable to use and BOY was I wrong. The lag is a complete catastrophe - main menu, in YouTube, in Disney+, in Hulu, doesn't matter. It seems like the TV does not have the operating power to load half the features it has, let alone the ads. I know that my "continue watching" is 4 down-button-clicks, and once I power on the TV I click it 4 times. It can be up to 30 or more FULL SECONDS (not an exaggeration. Literally. I have time to scroll social media) before it makes the noise indicating it knows I made an input and attempts to scroll - and often it won't respond 4 times. And by the time I make it down to that option, sometimes it's now loaded some other show in that spot and I end up clicking on something random. This happens all over the main menu - see a recommended YouTube video you want to watch? Good luck scrolling over to it before something else loads. To add to this, Disney+ and YouTube regularly crash in the middle of what I'm watching (especially Disney+), or act like I don't have internet. No other device in my home has this issue and we have great internet. Each update it seems to get slower, too. I'm not sure if it's just placebo and my frustration, but there have been at least 2 or 3 updates since I bought it and I think it's going more downhill. If I could give it 0 stars I would. I am beyond annoyed with this TV but now I can't get rid of it just to try a different one with a potentially worse user interface. I'm better off watching stuff on my laptop or phone where it's easier to install adblockers and uninstall bloatware. Oh well.

## Frequently Bought Together

- Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black
- Amazon Basics Full Motion Articulating TV Monitor Wall Mount for 26" to 55" TVs and Flat Panels up to 80 Lbs, Black
- Sony S100F 2.0ch Soundbar with Bass Reflex Speaker, Integrated Tweeter and Bluetooth, (HTS100F), easy setup, compact, home office use with clear sound black

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/533310938-50-inch-4k-ultra-hd-tv-x77l-series-led-smart](https://www.desertcart.us/products/533310938-50-inch-4k-ultra-hd-tv-x77l-series-led-smart)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-05*