--- product_id: 5268645 title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit" brand: "l'oreal paris" price: "$30.85" currency: USD in_stock: true category: "L'oreal Paris" url: https://www.desertcart.us/products/5268645-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color store_origin: US region: United States of America --- # Up to 9 weeks fade-defying color Vitamin E & UV filter shine protection No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit **Brand:** l'oreal paris **Price:** $30.85 **Availability:** ✅ In Stock ## Summary > ✨ Own your signature shade with fade-defying brilliance! ## Quick Answers - **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit by l'oreal paris - **How much does it cost?** $30.85 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/5268645-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Complete Care Kit:** Includes everything you need—color gel, developer crème, shine protect conditioner, gloves, and instructions—for a salon-quality finish at home. - • **Long-Lasting Radiance:** Experience vibrant, fade-defying color that stays luminous for up to 9 weeks—because your look deserves endurance. - • **Precision No-Drip Gel:** Apply with confidence thanks to our no-drip, gel-based formula that ensures even coverage and zero mess. - • **Clean & Conscious Beauty:** Formulated without parabens, sulfates, phthalates, aluminum, or formaldehyde—gluten-free and safe for all hair types. - • **Gray Coverage & Conditioning:** Seamlessly covers gray hair while infusing your strands with conditioning agents for silky, resilient texture. ## Overview L'Oreal Paris Superior Preference Dark Soft Mahogany Brown is a permanent hair color kit designed to deliver rich, luminous color with up to 9 weeks of fade-defying radiance. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner with UV filter, it ensures vibrant color retention and hair conditioning. Suitable for all hair types and free from harsh chemicals, this kit offers complete gray coverage and salon-quality results at home. ## Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. ## Features - Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types - No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating - Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair - L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002LKGO4I | | ASIN | B002LKGO4I | | Best Sellers Rank | #158 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color | | Brand Name | L'Oreal Paris | | Color | 4SM Dark Soft Mahogany Brown | | Container Type | Box | | Customer Reviews | 4.4 4.4 out of 5 stars (627) | | Global Trade Identification Number | 00071249158265 | | Hair Color Permanence | Permanent | | Hair Type | Chemically Treated | | Item Form | Cream,Serum | | Item Weight | 11.34 g | | Item model number | U-HC-6736 | | Manufacturer | L'Oreal Paris | | Manufacturer | L'Oreal Paris | | Manufacturer Part Number | 10066073 | | Material Features | Gluten Free | | Material Type Free | Aluminum Free,Paraben Free,Phthalate Free,Dye Free,Sulfate Free,Formaldehyde Free | | Model Number | U-HC-6736 | | Number of Items | 1 | | Product Benefits | Color Protection | | Product Dimensions | 2.4 x 3.6 x 6.2 inches; 0.4 ounces | | Recommended Uses For Product | Softening | | Set Name | L'Oreal Paris Superior Preference | | Suitable Hair Color | All Hair Colors | | UPC | 071249158265 792850014107 | | UPC | 071249158265 792850014107 | | Unit Count | 1 Count | ## Product Details - **Brand:** L'Oreal Paris - **Color:** 4SM Dark Soft Mahogany Brown - **Item Form:** Cream,Serum - **Package Information:** Box - **Product Benefits:** Color Protection ## Images ![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Soft Mahogany Brown 4SM, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81aua6PwQaL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What is L’Oreal Preference haircolor?​** A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch. **Q: What has changed with the new formula?** A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application. **Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?** A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence **Q: Which L’Oreal Preference shade should I choose?** A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition. **Q: What should I use to maintain my hair color?** A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner. ## Frequently Bought Together - L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4SM Dark Soft Mahogany Brown, Pack of 1, Hair Dye - L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4AR Dark Chocolate Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1 - L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/5268645-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color](https://www.desertcart.us/products/5268645-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-08-01*