--- product_id: 526691962 title: "MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre" brand: "matrix" price: "$65.30" currency: USD in_stock: true reviews_count: 13 category: "Matrix" url: https://www.desertcart.us/products/526691962-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry store_origin: US region: United States of America --- # 72h Deep Hydration Avocado Oil Boost 95% Recycled Bottle MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre **Brand:** matrix **Price:** $65.30 **Availability:** ✅ In Stock ## Summary > 💧 Unlock the secret to irresistibly soft, hydrated hair — because your mane deserves the best! ## Quick Answers - **What is this?** MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre by matrix - **How much does it cost?** $65.30 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/526691962-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vegan & Eco-Conscious Formula:** No animal-derived ingredients and packaged in 95% recycled plastic for guilt-free beauty. - • **7x More Moisture, 72 Hours Strong:** Clinically proven hydration that keeps dry, brittle hair nourished and soft all day long. - • **Infused with Avocado Oil & Hyaluronic Acid:** Powerful natural ingredients that cleanse gently while locking in essential moisture. - • **Generous 1 Litre Size with Long-Lasting Value:** Ideal for busy professionals who want salon-quality care without constant repurchasing. - • **Perfect for Over-Processed & Heat-Damaged Hair:** Restores softness and smoothness even on the most stressed strands. ## Overview Matrix Food For Soft Hydrating Shampoo is a vegan, eco-friendly formula designed specifically for dry, brittle, and heat-damaged hair. Enriched with avocado oil and hyaluronic acid, it delivers 7x more moisture for up to 72 hours, gently cleansing without stripping essential hydration. Packaged in a 1-litre bottle made from 95% recycled plastic, it offers professional-grade nourishment and long-lasting value for the modern, conscious consumer. ## Description Product Description Hydrating Shampoo for all dry hair. Infused with Avocado Oil and Hyaluronic Acid, moisturises while cleansing and removing excess oil without stripping the necessary moisture dry hair needs.Providing 7x** more moisture for up to 72 hours*** Suitable for over-processed, thick/coarse, grey and heat damaged hair.Loved Moisture Me Rich? Try our new hydrating system of shampoo, detangling hydrating conditioner, and rich hydrating oil with Food For Soft.Vegan formula* *no animal derived ingredientsThis bottle is made of at least 95% recycled plastic, except for the cap.**instrumental test when using a System of Food for Soft shampoo, conditioner and oil vs. non-conditioning shampoo, 2022***consumer test Ingredients 1218318MX2 - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • SODIUM LAURYL SULFATE • COCAMIDOPROPYL BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • HEXYLENE GLYCOL • PARFUM / FRAGRANCE • COCAMIDE MEA • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • DIMETHICONE • CARBOMER • COCO-BETAINE • SALICYLIC ACID • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • MENTHOL • AMODIMETHICONE • GLYCERIN • PERSEA GRATISSIMA OIL / AVOCADO OIL • LINALOOL • TRIDECETH-10 • BENZYL SALICYLATE • BENZYL ALCOHOL • COUMARIN • PEG-100 STEARATE • STEARETH-6 • SODIUM HYALURONATE • LIMONENE • TRIDECETH-3 • PHENOXYETHANOL • FUMARIC ACID • ACETIC ACID • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT (F.I.L. Z70014596/1). Directions Apply a quarter size amount of product to wet hair, lather and rinse. Follow with Food for Soft Conditioner. Review: Soft hair! - Great product my hair is usually frizzy and on the dry side but this keeps it smooth and soft Review: Great shampoo - I brought this from the recommendation off my hairdresser. My hair has recently had a keratin treatment and this shampoo works a treat alongside it. Smells nice and large bottle will last me ages, I have mid length thick hair. Great value for money, found it cheapest on desertcart than anywhere else. Has a nice scent although it doesn’t the scent doesn’t seem to last very long in my hair, but keeps my hair clean for days. ## Features - Loved Moisture Me Rich? Try our new hydrating system, Food For Soft. Hydrating Shampoo for all dry hair. Infused with Avocado Oil and Hyaluronic Acid, moisturises while cleansing and removing excess oil without stripping the necessary moisture dry hair needs. - 7x** more moisture for up to 72 hours*** (**instrumental test based on system of Food for Soft shampoo, conditioner & oil vs non-conditioning shampoo, 2022, ***consumer test). - Apply a coin size amount of product to wet hair, lather and rinse. Follow with Food for Soft Conditioner. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0C1H68XXZ | | Active Ingredients | avocado,hyaluronic acid | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | More moisture for up to 72 hours*** (***consumer test). | | Best Sellers Rank | 10,914 in Beauty ( See Top 100 in Beauty ) 455 in Shampoos (Beauty) | | Brand | Matrix | | Brand Name | Matrix | | Collection Name | Matrix Food For Soft Shampoo 1000 ml | | Customer Reviews | 4.7 out of 5 stars 384 Reviews | | Hair Type | Dry | | Hair type | Dry | | Item Form | Liquid | | Item Weight | 1.05 Kilograms | | Item form | Liquid | | Liquid Volume | 1000 Millilitres | | Manufacturer | Matrix | | Manufacturer Part Number | 18767 | | Material Type Free | Ohne Silikone oder ohne Parabene | | Model Number | 18767 | | Number of Items | 1 | | Other Special Features of the Product | Vegan | | Recommended Uses For Product | Apply a coin size amount of product to wet hair, lather and rinse. Follow with Food for Soft Conditioner. | | Scent | Vanilla | | Scent Name | Vanilla | | Suitable Hair Colour | Grey | | Unit Count | 1000.0 millilitre | ## Product Details - **Brand:** Matrix - **Item form:** Liquid - **Hair type:** Dry - **Scent:** Vanilla - **Age range (description):** Adult ## Images ![MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre - Image 1](https://m.media-amazon.com/images/I/71r67hwSR1L.jpg) ![MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre - Image 2](https://m.media-amazon.com/images/I/71Q5uEGdrkL.jpg) ![MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre - Image 3](https://m.media-amazon.com/images/I/81qM4pkjsEL.jpg) ![MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre - Image 4](https://m.media-amazon.com/images/I/81AnE4HL7oL.jpg) ![MATRIX | Hydrating Shampoo | With Avocado Oil & Hyaluronic Acid | For Dry, Brittle Hair, Moisturising & Nourishing | Food For Soft | 1 Litre - Image 5](https://m.media-amazon.com/images/I/81v2HLNVVqL.jpg) ## Questions & Answers **Q: Is the Matrix Food For Soft range a direct replacement for Moisture Me Rich?** A: Yes, Food for Soft is our new hydrating system of shampoo, conditioner, and oil. Providing 7x* more moisture for up to 72 hours** of softer hair. *instrumental test Shampoo + Conditioner + Leave-in vs non-conditioning shampoo **consumer test **Q: How often can I use Food For Soft oil?** A: You can use it after shampooing on wet hair, after drying to finish, or next day to control flyaways. **Q: Is the Food for Soft range vegan?** A: Yes, the Food for Soft range has a vegan formula*. *No animal derived ingredients. **Q: Who is this range suitable for?** A: Food for Soft is suitable for dry and brittle hair. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Soft hair! *by C***. on 12 June 2026* Great product my hair is usually frizzy and on the dry side but this keeps it smooth and soft ### ⭐⭐⭐⭐⭐ Great shampoo *by M***E on 30 December 2023* I brought this from the recommendation off my hairdresser. My hair has recently had a keratin treatment and this shampoo works a treat alongside it. Smells nice and large bottle will last me ages, I have mid length thick hair. Great value for money, found it cheapest on Amazon than anywhere else. Has a nice scent although it doesn’t the scent doesn’t seem to last very long in my hair, but keeps my hair clean for days. ### ⭐⭐⭐⭐⭐ Very moisturising *by A***H on 26 November 2025* Bought this on advice from my hairdresser. Really good for dry grey hair. Highly recommend. ## Frequently Bought Together - Matrix Food for Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid, For Dry Hair, Moisturising and Nourishing, 1 Litre - Matrix Food for Soft Multi-Use Hair Oil for Dry Hair With Avocado Oil for Heat Protection, 50 ml - Matrix Food for Soft Detangling Hydrating Conditioner for Dry Hair, with Avocado Oil and Hyaluronic Acid, 300 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/526691962-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry](https://www.desertcart.us/products/526691962-matrix-hydrating-shampoo-with-avocado-oil-and-hyaluronic-acid-dry) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-12*