--- product_id: 526599987 title: "Food For Soft Hydrating Mask – For Dry & Brittle Hair, 16.9 Fl Oz" brand: "matrix" price: "$107.91" currency: USD in_stock: true reviews_count: 13 category: "Matrix" url: https://www.desertcart.us/products/526599987-food-for-soft-hydrating-mask-for-dry-and-brittle-hair store_origin: US region: United States of America --- # 5x smoother finish 72h hydration lock 7x moisture boost Food For Soft Hydrating Mask – For Dry & Brittle Hair, 16.9 Fl Oz **Brand:** matrix **Price:** $107.91 **Availability:** ✅ In Stock ## Summary > 🥑 Unlock your hair’s ultimate hydration glow—because dry hair is so last season! ## Quick Answers - **What is this?** Food For Soft Hydrating Mask – For Dry & Brittle Hair, 16.9 Fl Oz by matrix - **How much does it cost?** $107.91 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/526599987-food-for-soft-hydrating-mask-for-dry-and-brittle-hair) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Color-Safe Formula:** Gentle on color-treated hair, preserving vibrancy while nourishing deeply. - • **Long-Lasting Softness:** Keeps hair hydrated and silky smooth for up to 72 hours—goodbye dryness! - • **Deep Hydration Powerhouse:** Infused with avocado oil & hyaluronic acid for intense moisture from root to tip. - • **Frizz-Free, Polished Look:** Reduces frizz and porosity, delivering a sleek, salon-worthy finish every time. - • **Vegan & Professional Grade:** Cruelty-free, rich cream mask trusted by salons for dry, brittle hair revival. ## Overview MATRIX Food For Soft Hydrating Mask is a vegan, salon-quality treatment designed for dry and brittle hair. Enriched with avocado oil and hyaluronic acid, it delivers 7x more moisture and 5x smoother hair, locking in hydration for up to 72 hours. Safe for color-treated hair, this rich cream mask reduces frizz and porosity, leaving hair soft, shiny, and manageable with every use. ## Description "Introducing Matrix Food for Soft Rich Hydrating Treatment Mask, a luxurious and nourishing solution for those with dry and brittle hair. This rich and creamy treatment mask is a must-have for anyone looking to restore their hair to its former glory. Formulated with a blend of avocado oil and hyaluronic acid, this mask deeply penetrates the hair shaft to replenish lost moisture and add a radiant shine. Whether your hair is naturally dry or has been stripped of its natural oils due to heat styling, chemical treatments, or environmental factors, this hydrating treatment mask is here to rescue your strands. One of the key benefits of the Matrix Food for Soft Rich Hydrating Treatment Mask is its ability to provide intense hydration. It delivers up to 7 times more moisture than a non-conditioning shampoo, ensuring that your hair is thoroughly nourished from root to tip. The result? Hair that feels incredibly soft, smooth, and manageable. The formula is designed to be used every wash, making it a convenient addition to your daily haircare routine. Not only does it moisturize, but it also helps to reduce frizz and make your hair less porous, giving you a sleek and polished look. The avocado oil in this treatment mask is rich in fatty acids and antioxidants, which work together to repair and protect your hair. Meanwhile, hyaluronic acid, a powerful humectant, draws moisture into your hair, helping to lock it in and prevent dryness. The combination of these ingredients ensures that your hair remains hydrated for up to 72 hours, even in the driest conditions. This mask is also safe for color-treated hair, so you can enjoy its benefits without worrying about color fade. Review: ★★★★★ Deeply Hydrating Hair Mask - This hair mask is fantastic for dry hair. It provides deep hydration without leaving my hair feeling heavy or greasy. After using it, my hair feels incredibly soft, smooth, and much easier to manage. It also adds a healthy shine and helps reduce frizz. A little goes a long way, making it an excellent value. I would definitely purchase this hair mask again and highly recommend it for anyone with dry or damaged hair. Review: Great hair mask for thick hair! - This hair mask is AMAZING for my thick, frizzy, textured hair. I am a big Amika (the kure) fan but wanted to switch things up. I did a little research for my hair type and found amazing reviews on this product. Such a great price-point so I gave it a try. It smells great. Makes my hair sooo soft. I did get the shampoo too and follow-up with a sleek coat spray (L'Oreal or WOW). So far, I am impressed! ## Features - Hydrating Treatment Mask: Rich hair mask infused with avocado oil & hyaluronic acid to moisturize and lock in hydration from root to tip for all dry and brittle hair types - Benefits: Provides 7x more moisture, 5x smoother hair, 72 hours of seriously soft hair* (*When used as a system of Food For Soft Shampoo, conditioner or mask, & oil versus non-conditioning shampoo) - Additional Benefits: Leaves hair hydrated and smooth with a soft finish and extra shine thanks to avocado oil & hyaluronic acid. Safe for color treated hair - Food For Soft Collection: Curated regimen of professional salon products including the Hydrating Shampoo, Detangling Hydrating Conditioner, Rich Hydrating Treatment Mask, and Multi-Use Hair Oil Serum - Suggested Use: Following Shampoo, apply treatment mask from mid lengths to ends and leave on 3-5 minutes, then rinse. For best results, follow with Food For Soft Oil ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BZB3GTZP | | Additional Features | Hydrates, Moisturizing | | Age Range (Description) | Adult | | Age Range Description | Adult | | Best Sellers Rank | #3,394 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #19 in Hair Treatment Masks | | Brand | MATRIX | | Brand Name | MATRIX | | Customer Reviews | 4.6 out of 5 stars 1,783 Reviews | | Global Trade Identification Number | 00884486507037 | | Hair Type | All, Dry, Brittle | | Item Dimensions | 4.29 x 7.28 x 4.29 inches | | Item Form | Cream | | Item Type Name | Hair Masks | | Liquid Volume | 500 ml | | Manufacturer | Matrix | | Manufacturer Part Number | 0884486507037 | | Material Feature | Vegan | | Material Features | Vegan | | Model Number | 0884486507037 | | Number of Items | 1 | | Package Type Name | Jar | | Product Benefits | Leaves hair hydrated and smooth with a soft finish and extra shine. Achieve frizz free, less porous hair. Safe for color treated hair Product Benefits Leaves hair hydrated and smooth with a soft finish and extra shine. Achieve frizz free, less porous hair. Safe for color treated hair See more | | Recommended Uses For Product | Color Treated Hair,Conditioner,Hair Types,Hydrating,Moisturizing | | Scent Name | Floral | | Size | 16.9 Fl Oz (Pack of 1) | | UPC | 884486507037 | | Unit Count | 16.9 Fluid Ounces | | Warranty Description | [Not Applicable] | ## Product Details - **Brand:** MATRIX - **Hair Type:** All, Dry, Brittle - **Item Form:** Cream - **Material Feature:** Vegan ## Images ![Food For Soft Hydrating Mask – For Dry & Brittle Hair, 16.9 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61ElDWsNUQL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Who is the Food For Soft Hydrating Mask for?** A: It is formulated for all hair types that are dry, damaged, and brittle, needing intense moisture replenishment. **Q: What are the key ingredients in this mask?** A: It is packed with Avocado Oil and Hyaluronic Acid to deeply hydrate, soften, and add shine to the hair. **Q: How often should I use this hair mask?** A: For best results, use it 1 to 2 times a week in place of your regular conditioner for a deep hydration boost. **Q: How do I apply this treatment?** A: Apply evenly to wet, clean hair. Leave it on for 3 to 5 minutes to allow the ingredients to penetrate, then rinse thoroughly. **Q: Will it weigh my hair down?** A: No, it provides rich hydration and softness without leaving your hair feeling heavy or flat. ## Customer Reviews ### ⭐⭐⭐⭐⭐ ★★★★★ Deeply Hydrating Hair Mask *by Y***Z on July 2, 2026* This hair mask is fantastic for dry hair. It provides deep hydration without leaving my hair feeling heavy or greasy. After using it, my hair feels incredibly soft, smooth, and much easier to manage. It also adds a healthy shine and helps reduce frizz. A little goes a long way, making it an excellent value. I would definitely purchase this hair mask again and highly recommend it for anyone with dry or damaged hair. ### ⭐⭐⭐⭐⭐ Great hair mask for thick hair! *by L***E on June 15, 2026* This hair mask is AMAZING for my thick, frizzy, textured hair. I am a big Amika (the kure) fan but wanted to switch things up. I did a little research for my hair type and found amazing reviews on this product. Such a great price-point so I gave it a try. It smells great. Makes my hair sooo soft. I did get the shampoo too and follow-up with a sleek coat spray (L'Oreal or WOW). So far, I am impressed! ### ⭐⭐⭐⭐⭐ It's a go! So rich & Buttery *by M***G on May 18, 2026* To start, This is that Girl! I have bleached blonde 3C/4A hair. My hair is normally super dry, sometimes hard and stiff. Not too many products really help once you wash it out. If you have dry hair, don’t walk, run and get this. It smells great, you don’t have to use too much, and it’s a great value for the money. It is a little bit on the price of your side, but at least you get the results that you’re actually looking for. Depending on the day, I either pair this with my OlaPlex shampoo or the Matrix Shampoo. Their conditioner is good, but this is way better. It leaves your hair soft, manageable, & It doesn’t weigh your hair down. I will be repurchasing the larger size. I use this weekly and literally, a little goes a long way. I can first see me using this product at least 10 more times before I have to purchase another. I’ve used it three times and this is how much I have left. I’d get the entire collection if I were you including the oil. Hope this helps you. ## Frequently Bought Together - Matrix Food For Soft Rich Hydrating Treatment Mask For Dry and Brittle Hair - Moisturizes, Softens and Smooths, With Avocado Oil & Hyaluronic Acid, 16.9 Fl Oz - Matrix A Curl Can Dream Leave-in Cream - For Curly, Coily, Wavy Hair, Moisturizes & Defines Curls, With Manuka Honey Extract, Heat Protection up to 450°F - MATRIX Instacure Build-A-Bond Mighty Care Conditioner - Repairs Very Damaged Hair, Strengthens & Softens With Citric Acid & Squalane, Vegan, Sulfate & Paraben Free --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/526599987-food-for-soft-hydrating-mask-for-dry-and-brittle-hair](https://www.desertcart.us/products/526599987-food-for-soft-hydrating-mask-for-dry-and-brittle-hair) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-26*