---
product_id: 5262234
title: "NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz"
brand: "now"
price: "$31.94"
currency: USD
in_stock: true
reviews_count: 13
category: "Now"
url: https://www.desertcart.us/products/5262234-now-solutions-firming-hyaluronic-serum-smoothing-1-fl-oz
store_origin: US
region: United States of America
---

# Visibly reduces fine lines & firms skin High-potency Hyaluronic Acid for deep hydration GMP A-rated certified for purity & potency NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz

**Brand:** now
**Price:** $31.94
**Availability:** ✅ In Stock

## Summary

> 💧 Unlock timeless skin with NOW’s firming hyaluronic serum — because your glow deserves the spotlight.

## Quick Answers

- **What is this?** NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz by now
- **How much does it cost?** $31.94 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/5262234-now-solutions-firming-hyaluronic-serum-smoothing-1-fl-oz)

## Best For

- now enthusiasts

## Why This Product

- Trusted now brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Conscious:** Gluten-free, paraben-free, and packed with natural botanicals like green tea and aloe for gentle, effective care.
- • **Hydrate Like a Pro:** Infused with premium hyaluronic acid to lock in moisture and restore youthful plumpness.
- • **Day & Night Power Ritual:** Lightweight gel formula designed for twice-daily use, seamlessly fitting into your skincare routine.
- • **Clinically Trusted Quality:** Manufactured under strict GMP A-rated standards ensuring every drop is pure and effective.
- • **Fine Lines, Meet Your Match:** Targets and smooths fine lines around eyes, forehead, and mouth for a visibly firmer complexion.

## Overview

NOW Solutions Firming Hyaluronic Serum is a 1 fl. oz gel designed to visibly reduce fine lines and smooth skin texture using high-potency hyaluronic acid. Suitable for all skin types, it features GMP A-rated manufacturing quality and natural, clean ingredients like aloe and green tea extract. Perfect for daily morning and night use, this serum hydrates deeply while firming delicate facial areas, delivering a youthful, radiant complexion.

## Description

Product Description Reduce the appearance of fine lines with our Hyaluronic Acid Serum which helps smooth the skin's surface to protect delicate tissues while balancing moisture levels. Brand Story By NOW Foods

Review: It REALLY SOFTENS fine lines and wrinkles! - I've been using Now Hyaluronic Acid Serum for ten years or so, and people are stunned when I tell them my age! I have very few lines on my 'mature' face. When we're young our bodies produce hyaluronic acid, and as we age it produces less and less. I noticed years ago that many upscale skin care lines included hyaluronic acid as one of their ingredients, and they charged dearly for it. After doing some online research, and trying various brands of hyaluronic acid, Now Foods stood out as the winner. It's fragrance-free, there are no fillers or unnecessary ingredients, and it's plant -based. Make sure you don’t purchase animal-based hyaluronic acid. It could have everything from GMOS to hormones and antibiotic residue. No thank you. It's important to use the serum everyday, both at night and during the day. I wash my face with a cleanser or an organic almond oil, use a natural, non-drying toner, then apply a a small amount of the serum to my face. Use enough to cover your entire face and neck, however, if you use too much, you will find it will ball up when you apply your moisturizer. After applying a moisturizer, I apply sunscreen, and foundation. At night I do the same, except for the sunscreen & foundation. ;) When moisturizing my body, I add a liberal amount of the hyaluronic serum to a moisturizer. You'll find that hyaluronic acid will slightly puff up your skin a bit, which softens lines. It also absorbs moisture. Additionally, I take two Now Hyaluronic Acid Capsules a day, which also helps with moisturizing skin, plus it lubricates ones joints. I highly recommend this product!
Review: LOVE! - This product is amazing! I am one of those people that research and read reviews and read some more reviews and do so more research and then put the item in my cart so I can read some more reviews and do some more research. I have more hits than misses with this strategy. This product was a home run. I followed some of the reviewers suggestions and left my face a little damp after showering then applied the product. It smelled good and dried quickly. I went to bed and totally forgot that I had even used it. The next morning, I noticed that my skin was soft and looked better after JUST ONE USE. By the end of the week, people were commenting that I looked different. My skin is both firmer and softer which is beyond what I had even hoped to achieve. My daughter visited recently and I raved to her about it. The day after she returned home, I got this text: 'I used the hyaluronic acid yesterday and I'm definitely getting some! It is AMAZING!' So, to summarize, this stuff is amazing.

## Features

- REDUCES APPEARANCE OF FINE LINES: For all skin types, especially skin developing fine lines around eyes, forehead, and mouth, with a loss of youthful texture
- REHYDRATE: High-potency Hyaluronic Acid Serum reduces the appearance of fine lines and smoothes the skins surface to protect delicate tissue
- USE MORNING AND NIGHT: After cleansing and toning the skin, apply serum to areas where fine lines are visible, then apply a moisturizer
- GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation)
- Founded in 1968 by Elwood Richard, NOW is one of the largest independent, family- and employee-owned manufacturers of natural products

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000JLIHAU |
| Active Ingredients | hyaluronic_acid, sodium hyaluronate (hyaluronic acid), Water, Aloe Barbadensis (Aloe) Leaf Juice, Glycerin, Xanthan Gum, natural aroma, Camellia Sinensis (Green Tea) Leaf Extract, Algae Extract, soluble collagen, natural honikitiol |
| Best Sellers Rank | #84,389 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,664 in Facial Serums |
| Brand | NOW |
| Brand Name | NOW |
| Customer Reviews | 4.5 out of 5 stars 801 Reviews |
| Global Trade Identification Number | 00733739077882 |
| Item Form | Gel |
| Item Type Name | Personal Care |
| Item Volume | 1 fluid ounces |
| Item Weight | 2.4 ounces |
| Manufacturer | NOW Sports - Nutrition and Wellness |
| Manufacturer Part Number | Hyaluronic Acid Firming Serum 30mL |
| Material Features | Natural |
| Material Type Free | Gluten Free, Paraben Free |
| Model Number | 7788 |
| Number of Items | 1 |
| Product Benefits | Firming |
| Recommended Uses For Product | Facial Care |
| Scent | Unscented |
| Scent Name | Unscented |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Hyaluronic Acid |
| Target Use Body Part | Face |
| UPC | 733739077882 |
| Unit Count | 1 Fluid Ounces |
| Use for | Face |

## Product Details

- **Product Benefits:** Firming
- **Scent:** Unscented
- **Skin Type:** All
- **Special Ingredients:** Hyaluronic Acid
- **Use for:** Face

## Images

![NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz - Image 1](https://m.media-amazon.com/images/I/61gwj2n8xJL.jpg)
![NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz - Image 2](https://m.media-amazon.com/images/I/61m3UkPwkUL.jpg)
![NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz - Image 3](https://m.media-amazon.com/images/I/61fhSxc1hsL.jpg)
![NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz - Image 4](https://m.media-amazon.com/images/I/81maKQW2bdL.jpg)
![NOW Solutions, Firming Hyaluronic Serum, Smoothing, 1 fl. oz - Image 5](https://m.media-amazon.com/images/I/81390oYQIML.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ It REALLY SOFTENS fine lines and wrinkles!
*by G***N on November 28, 2016*

I've been using Now Hyaluronic Acid Serum for ten years or so, and people are stunned when I tell them my age! I have very few lines on my 'mature' face. When we're young our bodies produce hyaluronic acid, and as we age it produces less and less. I noticed years ago that many upscale skin care lines included hyaluronic acid as one of their ingredients, and they charged dearly for it. After doing some online research, and trying various brands of hyaluronic acid, Now Foods stood out as the winner. It's fragrance-free, there are no fillers or unnecessary ingredients, and it's plant -based. Make sure you don’t purchase animal-based hyaluronic acid. It could have everything from GMOS to hormones and antibiotic residue. No thank you. It's important to use the serum everyday, both at night and during the day. I wash my face with a cleanser or an organic almond oil, use a natural, non-drying toner, then apply a a small amount of the serum to my face. Use enough to cover your entire face and neck, however, if you use too much, you will find it will ball up when you apply your moisturizer. After applying a moisturizer, I apply sunscreen, and foundation. At night I do the same, except for the sunscreen & foundation. ;) When moisturizing my body, I add a liberal amount of the hyaluronic serum to a moisturizer. You'll find that hyaluronic acid will slightly puff up your skin a bit, which softens lines. It also absorbs moisture. Additionally, I take two Now Hyaluronic Acid Capsules a day, which also helps with moisturizing skin, plus it lubricates ones joints. I highly recommend this product!

### ⭐⭐⭐⭐⭐ LOVE!
*by S***T on July 17, 2017*

This product is amazing! I am one of those people that research and read reviews and read some more reviews and do so more research and then put the item in my cart so I can read some more reviews and do some more research. I have more hits than misses with this strategy. This product was a home run. I followed some of the reviewers suggestions and left my face a little damp after showering then applied the product. It smelled good and dried quickly. I went to bed and totally forgot that I had even used it. The next morning, I noticed that my skin was soft and looked better after JUST ONE USE. By the end of the week, people were commenting that I looked different. My skin is both firmer and softer which is beyond what I had even hoped to achieve. My daughter visited recently and I raved to her about it. The day after she returned home, I got this text: 'I used the hyaluronic acid yesterday and I'm definitely getting some! It is AMAZING!' So, to summarize, this stuff is amazing.

### ⭐⭐⭐⭐⭐ Great results
*by S***I on November 9, 2025*

Been using this product for over a year now and I absolutely love it. It is lightweight and is nicely scented. I have rosacea and this product works great for me.

## Frequently Bought Together

- NOW Foods Solutions, Hyaluronic Acid Firming Serum, Naturally Reduces Appearance of Fine Lines, 1-Ounce
- NOW Foods Solutions, Vitamin C Serum Plus Ferulic Acid, Skin Brightening and Tightening, Highly Concentrated, 1-Ounce
- NOW Foods Solutions, Hyaluronic Acid Moisturizer, Smoothing and Toning, Rehydrating to Start Your Day, 2-Ounce

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-10-26*