--- product_id: 51951256 title: "Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige" brand: "wet n wild" price: "$22.77" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/51951256-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing store_origin: US region: United States of America --- # Flash-proof, no white cast Wide shade range, true-to-tone match 7 lighting-tested for flawless photos Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige **Brand:** wet n wild **Price:** $22.77 **Availability:** ✅ In Stock ## Summary > 📸 Capture flawless, flash-proof perfection every time! ## Quick Answers - **What is this?** Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige by wet n wild - **How much does it cost?** $22.77 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/51951256-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing) ## Best For - wet n wild enthusiasts ## Why This Product - Trusted wet n wild brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Flash-Proof Confidence:** Special light-adjusting formula eliminates white cast—no filters needed for your selfies. - • **Flawless in Every Light:** Tested under 7 lighting conditions to ensure your makeup looks perfect on and off camera. - • **Trusted Beauty Since 1979:** Dermatologically tested, affordable, and designed for all skin tones and types—stay wild, worry-free. - • **Build Your Perfect Coverage:** Lightweight, buildable matte finish from medium to full coverage without heaviness or mask effect. - • **True Shade Match for Every Skin:** Inclusive shade range with oxidation-resistant pigments that stay true all day long. ## Overview Wet n Wild Photo Focus Matte Foundation delivers a lightweight, buildable matte finish tested under 7 different lighting conditions to ensure flawless, camera-ready skin without white cast. Featuring a wide, true-to-tone shade range and a flash-proof formula, it offers long-lasting, natural coverage suitable for all skin types and tones. ## Description Product Description Your skin, only better. Our high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Ingredients INGREDIENTS: Isododecane, Aqua, Mica, Dimethicone, Glycerin, Cetyl Ethylhexanoate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate, Butylene Glycol, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tocopherol, Glycine Soja Oil +/-: CI 77891, CI 77492, CI 77491, CI 77499. (IL0924) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Apply the base coat to the face with a brush or sponge. 2. Spread the base well to achieve a smooth and even effect. 3. Adjust coverage as desired, increasing to medium-high coverage. 4. Wait for the base to dry for a long-lasting matte effect. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. See more ## Features - TESTED UNDER 7 LIGHTING CONDITIONS: Our cult-favorite matte foundation is tested under 7 different photo lighting conditions (with and without flash) to ensure flawless, camera-ready makeup every time - NO WHITE CAST, NO FILTER NEEDED: Formulated with a light-adjusting complex that prevents photo flashback. Delivers #nofilter perfection that looks natural in selfies and real life, never ashy or chalky - BUILDABLE MATTE FINISH: Lightweight liquid formula that delivers a flawless soft-focus matte finish. Easily buildable from medium to full coverage to hide imperfections without feeling heavy or mask-like on any skin type - PERFECT SHADE MATCH: From fair to deep, our wide range of shades ensures a true-to-tone match. The oxidation-resistant pigments stay true all day long - STAY WILD & WORRY-FREE: Dermatologically tested and trusted since 1979, wet n wild is the beauty destination for all ages, skin tones, and budgets. We deliver high-quality, affordable makeup that lets you be yourself—safe, inclusive, and always wild ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B071RRTMQB | | Batteries | 1 A batteries required. | | Country Of Origin | Mexico | | Guaranteed Software Updates Until | unknown | | Is Discontinued By Manufacturer | No | | Item Model Number | E365C | | Manufacturer | Markwins Beauty Brands | | Product Dimensions | 3.8 x 3.3 x 9.3 cm; 132 g | ## Product Details - **Age range (description):** Adult - **Brand:** Wet n Wild - **Colour:** Soft Beige - **Item form:** Liquid - **Material Type Free:** Aluminium Free - **Package information:** Tin - **Product benefits:** Light adjustment for perfect skin on photos, long-lasting make-up - **Recommended uses for product:** Indoor - **Skin tone:** Light - **Skin type:** All ## Images ![Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige - Image 1](https://m.media-amazon.com/images/I/5132jrNfzKL.jpg) ![Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige - Image 2](https://m.media-amazon.com/images/I/711vOM6nOKL.jpg) ![Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige - Image 3](https://m.media-amazon.com/images/I/61Ea8gt0GzL.jpg) ![Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige - Image 4](https://m.media-amazon.com/images/I/614lxk4xAJL.jpg) ![Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Soft Beige - Image 5](https://m.media-amazon.com/images/I/71Gp+vdTZPL.jpg) ## Available Options This product comes in different **Colour Name** options. ## Questions & Answers **Q: What color would you recommend if I'm a NC30 in mac foundation?** A: If you Google 'wet n wild makeup shade finder, on their website they can match your shade - it recommended desert beige for NC30 **Q: does it stay on oily skin?** A: It does slide off me after a few hours when I’m having an oily day. Otherwise it stays on all day. **Q: If i’m a nw22 in mac what colour would be best? thanks in advance!** A: I’m med colour skin without a tan I bought 2 and mix them For the cost of this compared to high end it’s excellant and lasts all day **Q: Is it ment too have a strong smell to the foundation?** A: The product is cruelty free, so possibly means no added products... you cannot smell once on the skin and i like the product... it blends well and does not feel heavy ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing buildable coverage which creates flawless base *by on Reviewed in the United Kingdom 2 March 2023* This is one of my go to foundations. It is really affordable but has so many benefits. I find it’s similar to the NARS foundations in creating buildable coverage. The colour range is amazing and it lasts! It doesn’t feel heavy on the skin at all and I have got so many compliments on my makeup since wearing it. I’ve spent £50+ on foundation that does not make me look good as this foundation does. My friends have used it and are really impressed and bought the foundation themselves due to the light weight feel but great coverage. Your skin still feels like skin but you look great with it on. It’s really blendable with other makeup products and I also have used it to mix in with other darker foundation. 10/10 worth the money! ### ⭐⭐⭐⭐⭐ Good quality foundation *by on Reviewed in the United Kingdom 26 December 2025* Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length. ### ⭐⭐⭐⭐ Amazing *by on Reviewed in the United Kingdom 8 June 2020* Surprisingly really enjoying this foundation. Its a very skin like foundation, so i can still see my freckles through it, but it still covers any spots or scarring i have on my face. The colour is lovely for someone who fake tans as its a good tone which matches the fake tans that i use. The scent isnt too strong and disappears as you start to blend it into your skin. Really enjoy this foundation as its a good finish on the skin, not too drying. Would definitely recommend especially for the price, its gorgeous. Also i have normal (sometimes dry) skin and it works perfect. ## Frequently Bought Together - Wet n Wild, Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige - e.l.f., Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz - Revolution Beauty London, Loose Baking Powder, Prolongs Makeup Wear, Brightening Setting Powder, For All Skin Tones,Translucent, 32g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/51951256-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing](https://www.desertcart.us/products/51951256-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-09-04*