---
product_id: 512784349
title: "Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 2 Pack"
brand: "madison reed"
price: "$159.04"
currency: USD
in_stock: true
reviews_count: 11
category: "Madison Reed"
url: https://www.desertcart.us/products/512784349-radiant-hair-color-kit-4vr-darkest-cool-sangria-volterra-amethyst
store_origin: US
region: United States of America
---

# 8-Free conditioning formula Vibrant permanent color Complete at-home kit Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 2 Pack

**Brand:** madison reed
**Price:** $159.04
**Availability:** ✅ In Stock

## Summary

> 🎉 Own your color, own your vibe — salon results, zero hassle!

## Quick Answers

- **What is this?** Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 2 Pack by madison reed
- **How much does it cost?** $159.04 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/512784349-radiant-hair-color-kit-4vr-darkest-cool-sangria-volterra-amethyst)

## Best For

- madison reed enthusiasts

## Why This Product

- Trusted madison reed brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Subscribe & Save:** Keep your color fresh effortlessly with scheduled deliveries every 4–8 weeks.
- • **All-Inclusive Kit:** Everything you need—from gloves to color-protecting shampoo—for a flawless DIY experience.
- • **Clean Beauty Formula:** PPD-free, ammonia-free, and packed with keratin & argan oil for healthy, nourished hair.
- • **Gray Coverage Mastery:** 100% gray coverage with a bold, cool sangria shade that lasts.
- • **Salon-Quality Vibrance:** Get rich, radiant color that turns heads without leaving your home.

## Overview

Madison Reed Radiant Hair Color Kit in 4VR Darkest Cool Sangria delivers permanent, salon-quality hair color with 100% gray coverage. Featuring an 8-free, dermatologist-tested formula free from ammonia, PPD, and harsh chemicals, it conditions hair with keratin, argan oil, and ginseng root extract. The all-in-one kit includes everything needed for an easy, professional at-home application, plus a Subscribe & Save option for effortless maintenance.

## Description

desertcart.com : Madison Reed Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 2 Pack : Beauty & Personal Care

Review: Highly recommend - I tried the 4NGV color and I am super pleased with the results. Gorgeous color, excellent grey coverage! The smell was not noticeable at all and there was absolutely no stinging on my scalp. Best dye product I've used so far. I highly recommend it.
Review: Professional hair color at home? Yes, please! 🥰 - I'm obsessed with this hair color. I don’t have the time (nor do I want to spend the money) to get my hair colored at a salon. I've used 7NGV Light Golden Brown (Lucca Brown) for five years now, and it’s perfect. When I’ve gone to get my haircut, two hairdressers have complimented how lovely the color is, and both were surprised to learn I colored my hair myself at home. They said they never would have guessed I did it myself instead of in a salon. I love being able to color my hair when I have time, and I appreciate not having to sit in a chair for two to three hours. 10/10!! Highly recommend. ⭐️⭐️⭐️⭐️⭐️

## Features

- All-Over Vivid Color: Permanent hair color for full-head application with vibrant tones. Not intended for gray coverage.
- 8-Free Formula with Conditioning Ingredients: Dermatologist-tested and ammonia-free. Made without PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide. Formulated with keratin, argan oil, and ginseng root extract to help condition hair during coloring.
- All-In-One At-Home Color Kit: Includes cream color, conditioning activator, barrier cream, cleansing wipes, gloves, applicator cap, and color-protecting shampoo and conditioner, along with step-by-step instructions. Designed for at-home hair coloring without a salon appointment.
- Subscribe & Save Option: Schedule recurring deliveries with Subscribe & Save for regular color maintenance. Typical delivery cadence is every 4–8 weeks.
- Safety & Storage Information: Shelf life is up to 3 years from the date of manufacture when stored properly. Perform a 48-hour patch test before use and follow all included safety instructions.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BL8G2R14 |
| ASIN  | B0BL8G2R14 |
| Best Sellers Rank | #512 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Hair Color |
| Brand Name | Madison Reed |
| Color | 4VR - Volterra Amethyst |
| Container Type | Box |
| Customer Reviews | 4.1 4.1 out of 5 stars (8,533) |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Included Components | Cleansing Wipes, Protective Cap, and Gloves, Color Protecting Shampoo and Conditioner, Conditioing Color Activator, and Barrier Cream, Customized Instructions, Radiant Cream Color |
| Item Form | Cream |
| Manufacturer | Madison Reed |
| Manufacturer  | Madison Reed |
| Material Features | Cruelty Free |
| Material Type Free | Ammonia Free, Gluten Free, Phthalate Free, Sodium Lauryl Sulphate Free, Sulfate Free |
| Number of Items | 2 |
| Product Benefits | Ammonia-free permanent hair color that delivers bold, vibrant results with conditioning care. |
| Product Dimensions  | 5 x 5 x 8 inches; 1.59 Pounds |
| UPC | 814474028978 |
| UPC  | 814474028978 |
| Unit Count | 25.60 Fluid Ounces |

## Product Details

- **Brand:** Madison Reed
- **Color:** 4VR - Volterra Amethyst
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Ammonia-free permanent hair color that delivers bold, vibrant results with conditioning care.

## Images

![Radiant Hair Color Kit | 4VR Darkest Cool Sangria (Volterra Amethyst) for 100% Gray Hair Coverage | Salon Quality Permanent Hair Dye | PPD-Free & Ammonia-Free | (Packaging Varies) 2 Pack - Image 1](https://m.media-amazon.com/images/I/81ZHD6N-daL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Who is permanent hair color best for?**
A: Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

**Q: How do I choose the best shade for me?**
A: Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

**Q: How long does it last & how often should I color?**
A: Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

**Q: What if I have stubborn grays?**
A: Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

**Q: Can this lighten my existing hair color?**
A: Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Highly recommend
*by T***A on March 30, 2026*

I tried the 4NGV color and I am super pleased with the results. Gorgeous color, excellent grey coverage! The smell was not noticeable at all and there was absolutely no stinging on my scalp. Best dye product I've used so far. I highly recommend it.

### ⭐⭐⭐⭐⭐ Professional hair color at home? Yes, please! 🥰
*by A***C on March 21, 2026*

I'm obsessed with this hair color. I don’t have the time (nor do I want to spend the money) to get my hair colored at a salon. I've used 7NGV Light Golden Brown (Lucca Brown) for five years now, and it’s perfect. When I’ve gone to get my haircut, two hairdressers have complimented how lovely the color is, and both were surprised to learn I colored my hair myself at home. They said they never would have guessed I did it myself instead of in a salon. I love being able to color my hair when I have time, and I appreciate not having to sit in a chair for two to three hours. 10/10!! Highly recommend. ⭐️⭐️⭐️⭐️⭐️

### ⭐⭐⭐⭐⭐ Madison Reed Hair color Kit
*by J***B on February 7, 2026*

This product is amazing! Due to health problems wanted to avoid as many chemicals as possible in hair dye. At first I wasn't certain about this as it had kind of a sting to it in a few places during application and afterwards white hair remained around the face. But, then the color took over almost "magically" and everything blended in perfectly. I love it! Looks great and plan to use this product again and again.

## Frequently Bought Together

- Madison Reed Radiant Hair Color Kit, Darkest Cool Sangria, Ammonia-Free, 4VR Volterra Amethyst, Permanent Hair Dye, Pack of 2
- Madison Reed Root Perfection Permanent Root Touch Up, Dark Brown 5N Calabria, 10 Minutes for 100% Gray Root Coverage, Ammonia-Free Hair Dye, Two Applications
- Madison Reed Color Reviving Gloss, Espresso - Brown, Semi-Permanent Hair Dye, Enhances Hair Color & Corrects Tone, Adds Brilliant Shine, Keratin & Argan Oil, 4 Fl Oz (118 mL)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/512784349-radiant-hair-color-kit-4vr-darkest-cool-sangria-volterra-amethyst](https://www.desertcart.us/products/512784349-radiant-hair-color-kit-4vr-darkest-cool-sangria-volterra-amethyst)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-10*