--- product_id: 511213569 title: "Forming Cream for Men - 1.7 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine." brand: "american crew" price: "$38.80" currency: USD in_stock: true reviews_count: 5 url: https://www.desertcart.us/products/511213569-forming-cream-for-men-1-7-oz-styles-like-hair store_origin: US region: United States of America --- # Sucrose conditions & moisturizes Water-based, no residue Lanolin wax for flexible hold Forming Cream for Men - 1.7 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine. **Brand:** american crew **Price:** $38.80 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your grooming game—style that works as hard as you do. ## Quick Answers - **What is this?** Forming Cream for Men - 1.7 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine. by american crew - **How much does it cost?** $38.80 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/511213569-forming-cream-for-men-1-7-oz-styles-like-hair) ## Best For - american crew enthusiasts ## Why This Product - Trusted american crew brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Freshness:** Light, natural scent that keeps your hair smelling clean and confident. - • **Versatile Styling:** Perfect for all hair types, delivering wave separation and curl definition with ease. - • **Natural Shine Boost:** Enhances hair thickness with a subtle, professional sheen. - • **Residue-Free Formula:** Water-based cream that shampoos out easily—no buildup, no worries. - • **Effortless Medium Hold:** Keeps your style sharp without stiffness or flakes. ## Overview American Crew Forming Cream is a water-based styling product designed for men seeking medium hold and shine with natural wave and curl definition. Infused with lanolin wax for flexible control and sucrose for conditioning, it washes out easily without residue. Ideal for all hair types, it offers a fresh, natural scent and enhances hair thickness, making it a top choice for professional, polished looks. ## Description American Crew Hair Forming Cream is the ultimate solution for men seeking a groomed, wavy, and textured look. This easy-to-use cream offers wave separation and curl definition, similar to hair gel. With its medium hold and medium shine, it enhances hair thickness and serves as the perfect introduction to styling products. Simply apply to towel-dried hair, comb through, and allow it to dry naturally. Trust American Crew, a leader in men's grooming, to elevate your style and enhance your personal image. ## Features - Water Based: Shampoos out easily without residue. - Lanolin Wax: Humectant that provides movable hold. - Sucrose: Conditions and moisturizes hair. ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B0BQCW2XFJ | | Batteries | 1 A batteries required. | | Best Sellers Rank | #490 in Hair Styling Gels | | Date First Available | 6 August 2012 | | Department | mens | | Is Discontinued By Manufacturer | No | | Item Model Number | 33401124014 | | Manufacturer | American Crew | | Product Dimensions | 10 x 5 x 1.27 cm; 113.4 g | ## Product Details - **Hair type:** All - **Liquid volume:** 85 Milliliters - **Material type free:** Dye Free - **Product benefits:** Offers styling control and medium shine - **Scent:** Natural ## Images ![Forming Cream for Men - 1.7 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine. - Image 1](https://m.media-amazon.com/images/I/81f8qQxbFeL.jpg) ## Available Options This product comes in different **Pattern Name, Size** options. ## Questions & Answers **Q: What's the difference between the old and new version in terms of both ingredients and effects?** A: Thank you for asking. The new stuff does not work. We were so concerned that what we got was a counterfeit, that we bought more product at a brick and mortar store that had old stock. And sure enough there was a difference. The new formula does not form the hair, and feels watery. This is disappointing because we have been using this stuff for a few decades. **Q: Is the formula the same with the new labeling?** A: Yes ... I've not seen any changes to the product quality, consistency, or ability to hold. I started using it as an alternate to "Crew Comb". **Q: Will this work on chin length hair styled in a slick back? If so, is it best to apply to damp or dry hair? Is the hold good?** A: It can work for chin hair. The performance would depend on hair thickness. This product provides medium hold. For me it works better on damp hair. Ocassionally, during non-ideal situations, I use it on dry hair but it tends to form globs if not careful. Damp hair is best for uniform distribution. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Nöjd kund *by on Reviewed in Sweden 11 June 2026* Bra hårvax ### ⭐⭐⭐⭐⭐ Great product. *by on Reviewed in the United States 30 May 2026* American crew is the only product I need in my hair. It holds and has a matte finish all day in my hair. It’s super easy to put in and doesn’t leave residue everywhere. I use one puck of this for months. A little product goes a long way. it’s worth the money. This product also smells incredible in my hair and doesn’t leave it feeling dry. Definitely would recommend buying this! ### ⭐⭐⭐⭐⭐ Ergiebiges Produkt mit guten Halt und mattem finish *by on Reviewed in Germany 18 September 2025* Ergiebig, starker Halt und mattiert die Haare super nach dem Styling ## Frequently Bought Together - American Crew Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz - American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz - American Crew POMADE FOR HOLD AND SHINE 3 OZ for Men --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/511213569-forming-cream-for-men-1-7-oz-styles-like-hair](https://www.desertcart.us/products/511213569-forming-cream-for-men-1-7-oz-styles-like-hair) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-08-30*