---
product_id: 50896319
title: "Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz"
brand: "urban decay"
price: "$58.03"
currency: USD
in_stock: true
reviews_count: 13
category: "Urban Decay"
url: https://www.desertcart.us/products/50896319-urban-decay-matte-eyeshadow-primer-potion-eden-matte-eye-primer
store_origin: US
region: United States of America
---

# All-day crease & fade resistance Universal nude matte for all skin tones 0.33 fl oz precision tube Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz

**Brand:** urban decay
**Price:** $58.03
**Availability:** ✅ In Stock

## Summary

> ✨ Prime your lids, own your look — no creases, no compromises!

## Quick Answers

- **What is this?** Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz by urban decay
- **How much does it cost?** $58.03 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/50896319-urban-decay-matte-eyeshadow-primer-potion-eden-matte-eye-primer)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless All-Day Wear:** Advanced polymer tech locks eyeshadow in place from AM to PM
- • **Precision Application:** Flocked wand delivers controlled, mess-free primer every time
- • **Versatile Makeup Hack:** Mix with liners or shadows for custom crease-free cream formulas
- • **Clean & Conscious Beauty:** Vegan, cruelty-free, and paraben-free for guiltless glam
- • **Universal Nude Matte Base:** Smooths and evens lids for vibrant color on every skin tone

## Overview

Urban Decay Matte Eyeshadow Primer Potion Eden is a 0.33 fl oz vegan, cruelty-free matte primer designed to smooth eyelids and prevent eyeshadow creasing and fading all day. Its advanced polymer formula enhances eyeshadow vibrancy on all skin tones, while the precision flocked wand ensures easy, controlled application. Ideal for oily to dry skin types, this primer is a must-have for flawless, long-lasting eye makeup.

## Description

desertcart.com: Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz : Beauty & Personal Care

Review: best eyeshadow primer, shadow never creases - this primer applies smoothly and thin. Eden color provides enough coverage to even out eyelid color without being heavy. Always apply eyeshadow or setting powder over it, else it can feel gummy over the course of a day. Have hooded eyes and never have any shadow creasing issue. Sometimes use it as undereye concealer.
Review: Eyeshadow Primer - It's an excellent eyeshadow primer. It does not crease and covers any discoloration of the eyelid.

## Features

- NUDE EYE PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning, nude matte eyelid primer that delivers visibly smooth lids, vibrant, crease-resistant color, and long-lasting eyeshadow looks.
- PREVENT CREASING & FADING - Formulated with advanced polymer technology, this essential primer prevents eyeshadow and eyeliner from creasing and fading, ensuring all-day flawless wear.
- LIKE MAGIC - This creamy, nude matte primer preps skin for perfect bold or natural looks on all skin tones, types, and eye shapes. It is cruelty-free and paraben-free, ideal for oily lids and crepey skin around the eyes.
- PRO TIP - Mix with favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Enhances the vibrancy of metallic, shimmer, matte, and glitter eyeshadows.
- PRIME TIME - A little goes a long way - apply a touch before eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01758LN8C |
| ASIN  | B01758LN8C |
| Best Sellers Rank | #39,069 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #20 in Eyeshadow Bases & Primers |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,051) |
| Finish Types | Matte |
| Global Trade Identification Number | 03605970936136 |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions | 1 x 0.9 x 4.3 inches |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 10 Grams |
| Item model number  | S1880707 |
| Manufacturer | Urban Decay |
| Manufacturer  | Urban Decay |
| Material Features | Vegan |
| Material Type Free | Cruelty-free,Paraben-free |
| Number of Items | 1 |
| Product Benefits | With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. |
| Product Dimensions  | 1 x 0.9 x 4.3 inches; 0.35 ounces |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |

## Product Details

- **Brand:** URBAN DECAY
- **Item Form:** Cream
- **Package Information:** Tube
- **Skin Type:** Combination, Dry, Normal, Oily

## Images

![Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz - Image 1](https://m.media-amazon.com/images/I/717Wez8NYsL.jpg)
![Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz - Image 2](https://m.media-amazon.com/images/I/81SPtMLUqKL.jpg)
![Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz - Image 3](https://m.media-amazon.com/images/I/71MF9mNS4uL.jpg)
![Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz - Image 4](https://m.media-amazon.com/images/I/81pUu-OGVCL.jpg)
![Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz - Image 5](https://m.media-amazon.com/images/I/812oXClTMBL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ best eyeshadow primer, shadow never creases
*by A***T on January 22, 2026*

this primer applies smoothly and thin. Eden color provides enough coverage to even out eyelid color without being heavy. Always apply eyeshadow or setting powder over it, else it can feel gummy over the course of a day. Have hooded eyes and never have any shadow creasing issue. Sometimes use it as undereye concealer.

### ⭐⭐⭐⭐⭐ Eyeshadow Primer
*by L***A on January 16, 2026*

It's an excellent eyeshadow primer. It does not crease and covers any discoloration of the eyelid.

### ⭐⭐⭐⭐⭐ Gorgeous and works great!
*by A***R on December 30, 2025*

Love this eye shadow base. Seemless on my 50 something skin. Doesn’t crease or look dry. Covers blue undertones and veins - evens out skin tone and makes eye shadow last long.

## Frequently Bought Together

- Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All Skin Tones, Vegan - 0.33 fl oz
- Urban Decay 24/7 Longwear Eyeshadow Single, High-Pigment Eye Shadow Compact, Smooth & Blendable Colors, Crease-free, Matte Satin Shimmer & Metallic Finishes - 0.06 oz
- Urban Decay Eyeshadow Primer Potion - Smooth Eye Makeup Base, Crease-free Eyeshadow, Waterproof & Long-lasting Nude Eye Primer, Universal for All Skin Tones, More Vibrant Color, Paraben-free, Vegan

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-09*