--- product_id: 50098924 title: "Neutral Semi-Permanent Hair Colour - 100ml Tub" brand: "directions" price: "$15.08" currency: USD in_stock: true reviews_count: 13 category: "Directions" url: https://www.desertcart.us/products/50098924-neutral-semi-permanent-hair-colour-100ml-tub store_origin: US region: United States of America --- # Long-lasting semi-permanent formula 100% ammonia, peroxide & PPD free Deep conditioning effect Neutral Semi-Permanent Hair Colour - 100ml Tub **Brand:** directions **Price:** $15.08 **Availability:** βœ… In Stock ## Summary > 🌈 Color boldly, condition deeply β€” your hair’s new best friend! ## Quick Answers - **What is this?** Neutral Semi-Permanent Hair Colour - 100ml Tub by directions - **How much does it cost?** $15.08 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/50098924-neutral-semi-permanent-hair-colour-100ml-tub) ## Best For - directions enthusiasts ## Why This Product - Trusted directions brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **100% Vegan & Chemical-Free:** Free from ammonia, peroxide, and PPD, this formula nourishes your hair while delivering stunning color. - β€’ **Condition & Color in One Step:** Experience the dual benefit of vibrant color and deep conditioning, perfect for frequent use without damage. - β€’ **Vibrant, Fade-Resistant Color:** Enjoy rich, long-lasting hues that keep your hair looking fresh and bold without the harsh chemicals. - β€’ **Gentle on Chemically Treated Hair:** Specifically designed to enhance and protect previously dyed or processed hair, maintaining its health and shine. - β€’ **Customizable Shades for Unique Style:** Mix and match colors effortlessly to create your signature look and stand out in any crowd. ## Overview The Neutral Semi-Permanent Hair Colour (100ml) by Directions offers a long-lasting, vibrant color experience that’s 100% free from harsh chemicals like ammonia, peroxide, and PPD. Ideal for chemically treated hair, it conditions deeply while delivering customizable shades. Vegan and gentle, it’s perfect for millennials seeking bold, healthy hair transformations without damage. ## Description Product Description Directions semi permanent Alpine Green hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Blue 15, Basic Blue 99, Hc Yellow 4 3 Basic Yellow 40, Hc Yellow 2, Ci42090. Directions [PREDICTION] Instructions for use: 1. Prepare your hair for coloring. 2. Apply the dye evenly to your hair. 3. Leave it on for a certain period as directed. 4. Rinse and wash your hair. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Box Contains 1 x La Riche Directions Alpine Green Semi-Permanent Hair Colour 88 ml Review: Delicious shades - Pleasant vegetable based semi-permanent hair dye. Easy to apply. Beautiful shade with depth & shine. Shade can vary depending how long it is left on the hair. Conditions the hair, so can be applied frequently without fear of damage. Does β€˜bleed’ when hair is washed for the first week after application, so avoid white towels! Have used this product for a decade in various colours & it never disappoints. Superior to most other semi-permanent products. Review: You do not need bleach. πŸ˜€ - I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach. ## Features - Long-lasting semi-permanent hair colour - Best applied to chemically treated hair - It has a great conditioning effect ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00153EZ02 | | Benefits | Hair Coloring | | Best Sellers Rank | 9,062 in Beauty ( See Top 100 in Beauty ) 101 in Semi-Permanent Hair Colour | | Brand | Directions | | Brand Name | Directions | | Colour | Neutral | | Container Type | Bottle | | Customer Reviews | 4.3 out of 5 stars 15,365 Reviews | | Full Cure Time | 15 Minutes | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Hair type | All | | Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Alpine Green, Pack of 1 (1 x 88 ml) | | Item Form | Cream | | Item Weight | 88 Grams | | Item form | Cream | | Manufacturer | La Riche | | Manufacturer Part Number | 4216 | | Material Features | Vegan | | Material Type Free | Ammonia Free, Paraphenylenediamine Free, Peroxide Free | | Model Number | 4216 | | Number of Items | 1 | | Package information | Bottle | | Product Warranty | 2 year manufacturer | | Product benefits | Hair Coloring | | Recommended Uses For Product | Hair coloring, Touch-ups | | Suitable Hair Colour | All Hair Colours | | UPC | 792486983921 759894479118 698798481332 | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** Directions - **Colour:** Alpine Green - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free - **Material feature:** Vegan - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Hair Coloring - **Unit count:** 89.0 millilitre ## Images ![Neutral Semi-Permanent Hair Colour - 100ml Tub - Image 1](https://m.media-amazon.com/images/I/61XGyJolBPL.jpg) ![Neutral Semi-Permanent Hair Colour - 100ml Tub - Image 2](https://m.media-amazon.com/images/I/71lBD2VXPEL.jpg) ![Neutral Semi-Permanent Hair Colour - 100ml Tub - Image 3](https://m.media-amazon.com/images/I/71PXgJRVAaL.jpg) ![Neutral Semi-Permanent Hair Colour - 100ml Tub - Image 4](https://m.media-amazon.com/images/I/31EXLknNzLL.jpg) ![Neutral Semi-Permanent Hair Colour - 100ml Tub - Image 5](https://m.media-amazon.com/images/I/91+LoJ79gbL.jpg) ## Available Options This product comes in different **Colour Name, Size Name** options. ## Questions & Answers **Q: Do you put it straight on your hair or do you mix it with something?** A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed. **Q: How long does it last?** A: my pink one lasted over 2 months (faded but the colour stays long) **Q: Can u put it on wet hair or dry? Please which is better** A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick. **Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014** A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection ## Customer Reviews ### ⭐⭐⭐⭐⭐ Delicious shades *by R***T on 12 April 2026* Pleasant vegetable based semi-permanent hair dye. Easy to apply. Beautiful shade with depth & shine. Shade can vary depending how long it is left on the hair. Conditions the hair, so can be applied frequently without fear of damage. Does β€˜bleed’ when hair is washed for the first week after application, so avoid white towels! Have used this product for a decade in various colours & it never disappoints. Superior to most other semi-permanent products. ### ⭐⭐⭐⭐⭐ You do not need bleach. πŸ˜€ *by A***R on 5 June 2017* I bought this for my wife, this is her review. Really, really pleased with this colour. I like to colour my hair a very deep black but I find they fade quite quickly and I was doing it every other month which was starting to damage my hair, so I got the ebony to try, when I opened it I was a little worried, I like the blue black type colours and this looked a sort of reddish dark brown colour, when on though (or on your skin or any other surface) it's more of a blue black. I didn't bleach or pre lighten my hair, it was already dyed black, I used two tubs to completely cover my bra strap length hair although I think for reapplications it will only need one, one and a half at most, my hair was washed and towel dried, and I left it on for about two hours. I used Vaseline all around my hairline and on my ears as I know this can really stain your skin, and I wore thick yellow rubber gloves and applied it with my hands rather than a tint brush as I was doing all over. I also had plenty of bleach on hand as this really stains your bath and sink. If you do get it on your skin get it off quickly and it doesn't stain then. The colour is amazing, I'm really pleased with it, I wanted a really Deep black like the pictures of really classy forties film stars, but without chemicals and this is it, my hair is soft and shiny after using too. I will say make sure you rinse it all out properly as I had to go back and do it again as I could feel it still in my hair as I was drying it. It really is worth the extra effort it looks and feels great and you don't have to bleach to get it right. I will admit my scalp is a little blue but that's a small price to pay for the colour I want without the damage, and it hasn't stained my pillow like other reviewers have mentioned, I think they haven't rinsed properly. I'm now thinking of mixing the ebony and midnight blue. Will update as to how long its lasts before needing reapplication. UPDATE: After four boxes of hair colour remover my hair was almost my natural dark brown, I have just applied one tub of midnight blue mixed with a little conditioner, I put it on dry hair and left it on for about two hours and I am sooooo pleased with the result. Its a very dark subtle blue, it almost looks black at a distance then you see the blue as you get nearer, under the light the blue is much more obvious but still subtle. Before deciding to try this I had also had a go at mixing a full pot of ebony with three quarter of midnight blue and got a gorgeous intense blue black. You can experiment with these colours and you don't need bleach. ### ⭐⭐⭐⭐⭐ Almost green *by H***H on 28 April 2026* Love this colour 10/10 ## Frequently Bought Together - La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz - La Riche Directions Hair Colour - Turquoise 88ml Pot --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/50098924-neutral-semi-permanent-hair-colour-100ml-tub](https://www.desertcart.us/products/50098924-neutral-semi-permanent-hair-colour-100ml-tub) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-14*