--- product_id: 50098924 title: "DIRECTIONS Neutral Semi-Permanent Hair Colour - 100ml Tub" brand: "directions" price: "$15.12" currency: USD in_stock: true reviews_count: 13 category: "Directions" url: https://www.desertcart.us/products/50098924-directions-neutral-semi-permanent-hair-colour-100ml-tub store_origin: US region: United States of America --- # 15 min full cure time 100% vegan & ammonia-free mixable for custom shades DIRECTIONS Neutral Semi-Permanent Hair Colour - 100ml Tub **Brand:** directions **Price:** $15.12 **Availability:** ✅ In Stock ## Summary > 🎨 Unleash your bold with zero regrets—color that plays as hard as you do! ## Quick Answers - **What is this?** DIRECTIONS Neutral Semi-Permanent Hair Colour - 100ml Tub by directions - **How much does it cost?** $15.12 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/50098924-directions-neutral-semi-permanent-hair-colour-100ml-tub) ## Best For - directions enthusiasts ## Why This Product - Trusted directions brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Eco-Conscious Beauty:** Vegan ingredients and cruelty-free promise align with your values and lifestyle. - • **Pure & Gentle Formula:** Ammonia, peroxide, and PPD free for a scalp-friendly, conditioning experience. - • **Custom Color Playground:** Mix multiple shades to create your unique signature tone—because your hair deserves to be as original as you. - • **Quick & Easy Application:** Just 15 minutes to full color transformation—perfect for busy professionals on the go. - • **Vibrant Semi-Permanent Impact:** Stand out with long-lasting, fade-friendly color that refreshes your look without commitment. ## Overview Directions Neutral Semi-Permanent Hair Colour in a 100ml tub offers a vibrant, customizable hair color experience with a quick 15-minute application. Its vegan, ammonia-, peroxide-, and PPD-free formula conditions hair while delivering long-lasting semi-permanent color ideal for all hair types. Perfect for professionals seeking a bold yet gentle hair transformation without the commitment of permanent dyes. ## Description Product Description Directions semi permanent Alpine Green hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl, Hydroxyethylmonium, Methosulfate (And) Cetearyl Alcohol, Ceteareth-20, Citric Acid, Methylparaben, Hc Blue 15, Basic Blue 99, Hc Yellow 4 3 Basic Yellow 40, Hc Yellow 2, Ci42090. Directions [PREDICTION] Instructions for use: 1. Prepare your hair for coloring. 2. Apply the dye evenly to your hair. 3. Leave it on for a certain period as directed. 4. Rinse and wash your hair. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Box Contains 1 x La Riche Directions Alpine Green Semi-Permanent Hair Colour 88 ml Review: It’s PRETTY GOOD - Ignore me but here is a picture of the colour. My hair was orange before and it dyed right over. The tub is really small so if you had really long hair I would recommend two tubs. But I have really short hair so I could use the tub twice which was useful for a top up. The bright colour doesn’t last really long but it is semi permanent so you get what you get. It’s quite a light green too, lighter than I expected. But I’ve been this colour for two months now and I do love being green Review: Easy to use - I like this as it’s easy to use and depending on your hair I had leftover stuff so used it in conditioner to top up. I didn’t find it went as dark as was meant to but was a lovely colour. Lasted a couple of weeks before fading ## Features - Long-lasting semi-permanent hair colour ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00153EZ02 | | Benefits | Hair Coloring | | Best Sellers Rank | 10,428 in Beauty ( See Top 100 in Beauty ) 106 in Semi-Permanent Hair Colour | | Brand | Directions | | Brand Name | Directions | | Colour | Neutral | | Container Type | Bottle | | Customer Reviews | 4.4 out of 5 stars 1,034 Reviews | | Full Cure Time | 15 Minutes | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Hair type | All | | Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Alpine Green, Pack of 1 (1 x 88 ml) | | Item Form | Cream | | Item Weight | 88 Grams | | Item form | Cream | | Manufacturer | La Riche | | Manufacturer Part Number | 4216 | | Material Features | Vegan | | Material Type Free | Ammonia Free, Paraphenylenediamine Free, Peroxide Free | | Model Number | 4216 | | Number of Items | 1 | | Package Size Name | 100ml | | Package information | Bottle | | Product Warranty | 2 year manufacturer | | Product benefits | Hair Coloring | | Recommended Uses For Product | Hair coloring, Touch-ups | | Suitable Hair Colour | All Hair Colours | | UPC | 792486983921 759894479118 698798481332 | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** Directions - **Colour:** Neutral - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free - **Material feature:** Vegan - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Hair Coloring - **Unit count:** 100.0 millilitre ## Images ![DIRECTIONS Neutral Semi-Permanent Hair Colour - 100ml Tub - Image 1](https://m.media-amazon.com/images/I/611pSOOcivL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Do you put it straight on your hair or do you mix it with something?** A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed. **Q: How long does it last?** A: my pink one lasted over 2 months (faded but the colour stays long) **Q: Can u put it on wet hair or dry? Please which is better** A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick. **Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014** A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection ## Customer Reviews ### ⭐⭐⭐⭐⭐ It’s PRETTY GOOD *by J***I on 7 April 2021* Ignore me but here is a picture of the colour. My hair was orange before and it dyed right over. The tub is really small so if you had really long hair I would recommend two tubs. But I have really short hair so I could use the tub twice which was useful for a top up. The bright colour doesn’t last really long but it is semi permanent so you get what you get. It’s quite a light green too, lighter than I expected. But I’ve been this colour for two months now and I do love being green ### ⭐⭐⭐⭐⭐ Easy to use *by L***Y on 2 August 2020* I like this as it’s easy to use and depending on your hair I had leftover stuff so used it in conditioner to top up. I didn’t find it went as dark as was meant to but was a lovely colour. Lasted a couple of weeks before fading ### ⭐⭐⭐⭐⭐ Hair dye *by A***Y on 14 January 2026* Great ## Frequently Bought Together - La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz - La Riche Directions Hair Colour - Turquoise 88ml Pot --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/50098924-directions-neutral-semi-permanent-hair-colour-100ml-tub](https://www.desertcart.us/products/50098924-directions-neutral-semi-permanent-hair-colour-100ml-tub) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-09-01*