--- product_id: 500794463 title: "Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz" brand: "e.l.f." price: "$22.39" currency: USD in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.us/products/500794463-power-grip-primer-4-niacinamide-gripping-gel-primer-0-811 store_origin: US region: United States of America --- # Dewy, glowy finish on all skin tones 4% Niacinamide for brightening Sticky gel formula grips makeup Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz **Brand:** e.l.f. **Price:** $22.39 **Availability:** ✅ In Stock ## Summary > 💄 Glow, grip, and go — your makeup’s new BFF! ## Quick Answers - **What is this?** Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz by e.l.f. - **How much does it cost?** $22.39 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/500794463-power-grip-primer-4-niacinamide-gripping-gel-primer-0-811) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Glow:** Translucent formula delivers a natural dewy finish for every skin tone - • **Radiance Booster:** Infused with 4% niacinamide to visibly even skin tone and brighten dullness - • **Hydration Meets Hold:** Gel-based texture hydrates while prepping skin for smooth, long-lasting wear - • **Ethical Beauty Essential:** 100% vegan, cruelty-free, and Leaping Bunny certified for guilt-free glam - • **Flawless Makeup Lockdown:** Sticky gel primer ensures all-day makeup grip without heaviness ## Overview e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer that locks in makeup with a sticky texture while brightening and evening skin tone. Suitable for all skin types and tones, it delivers a dewy finish and is proudly 100% vegan and cruelty-free. ## Description What it is: A sticky gel-based face primer enriched with 4% niacinamide to help visibly even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to help visibly even skin tone and brighten Gives skin a dewy, glowy finish Translucent-finish primer works on all skin tones 100% vegan and cruelty-free Key Ingredients: Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help visibly even skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a glowy finish. Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. Review: Great for oily skin - I have oily skin and even longwear makeup slides off by mid afternoon. This definitely extends wear, and is a more natural matte finish than UD's dewy primer but works about the same. Great stuff. Review: Love This Primer So Much - This primer honestly surprised me with how well it grips makeup without making my skin feel heavy or sticky. The gel texture feels really hydrating and smooth, and it gives my makeup a more even appearance throughout the day. I also noticed my skin looked brighter after consistent use, which I think is from the niacinamide. The size is decent for the price because a little bit goes a long way, so it feels like good value for money. It’s easy to apply, layers nicely with other products, and doesn’t pill under foundation. I also love the clean and simple appearance of the packaging because it looks cute on my vanity. Overall, it’s comfortable on the skin and works really well for everyday makeup looks. ## Features - MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer infused with skin-loving niacinamide grips makeup while helping to visibly even skin tone. - SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear. - CREATES A GLOWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowy finish. - HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. - VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BQQS5GBQ | | Best Sellers Rank | #1,146 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7 in Foundation Primers | | Brand | e.l.f. | | Brand Name | e.l.f. | | Container Type | Bottle | | Country as Labeled | United States | | Country/Region Of Origin | United States | | Coverage | Medium | | Customer Reviews | 4.6 out of 5 stars 14,812 Reviews | | Finish Types | Dewy | | Global Trade Identification Number | 00609332815179 | | Item Dimensions | 0.94 x 1.57 x 5.71 inches | | Item Form | Gel | | Item Volume | 24 ml | | Item Weight | 41 g | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 81517 | | Material Features | hydrating | | Material Type Free | Cruelty-free | | Model Number | 81517 | | Number of Items | 1 | | Package Information | Bottle | | Package Type Name | Bottle | | Product Benefits | Even Toning, Smoothening | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty-free, Vegan | | UPC | 609332815179 | ## Product Details - **Brand:** e.l.f. - **Item Form:** Gel - **Package Information:** Bottle - **Product Benefits:** Even Toning, Smoothening - **Skin Type:** All ## Images ![Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can you use this before a powder foundation or would it be to sticky for a powder?** A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone. **Q: Can this help the appearance of pores???** A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens! **Q: How would I know which one to buy?** A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion. **Q: Is this product Noncomedogenic?** A: We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great for oily skin *by R***R on August 9, 2026* I have oily skin and even longwear makeup slides off by mid afternoon. This definitely extends wear, and is a more natural matte finish than UD's dewy primer but works about the same. Great stuff. ### ⭐⭐⭐⭐⭐ Love This Primer So Much *by J***S on May 20, 2026* This primer honestly surprised me with how well it grips makeup without making my skin feel heavy or sticky. The gel texture feels really hydrating and smooth, and it gives my makeup a more even appearance throughout the day. I also noticed my skin looked brighter after consistent use, which I think is from the niacinamide. The size is decent for the price because a little bit goes a long way, so it feels like good value for money. It’s easy to apply, layers nicely with other products, and doesn’t pill under foundation. I also love the clean and simple appearance of the packaging because it looks cute on my vanity. Overall, it’s comfortable on the skin and works really well for everyday makeup looks. ### ⭐⭐⭐⭐⭐ Decent value primer that works well! *by H***! on July 20, 2025* I like this product - e.l.f. Power Grip Primer + 4% Niacinamide. The product is affordable and does the job well, at least with the products I use. I use Erborian Color Correcting CC Cream and set it with Skinfood Peach setting powder, along with the Tirtir setting spray. Combined, my makeup does not settle into my lines and looks pretty good! It lasts all day and does not smear, and my skin feels very smooth. First impression of the primer was that it is very sticky. Within a few minutes, it did not dry. But that's okay; it only means that this primer is not meant to be worn alone, e.g., without foundation or CC cream. On the plus side, despite the stickiness, it seems to be hydrating, as it helps my makeup settle without lines. This primer might last a few weeks if you use it consistently. The value is decent but I use one pump for each part of my face - left, right, forehead, nose + chin. The spreadability is not great because of the thicker gel consistency, which leads me to using more of this primer than I might use of my other primers. This is not a deal breaker to me, but if you're leaning against purchasing this due to the price, there may be better products out there that you can get more use out of and are more affordable with similar benefits. Overall, I recommend this product! ## Frequently Bought Together - e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/500794463-power-grip-primer-4-niacinamide-gripping-gel-primer-0-811](https://www.desertcart.us/products/500794463-power-grip-primer-4-niacinamide-gripping-gel-primer-0-811) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-08-27*