--- product_id: 49961594 title: "Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Nude Ivory" brand: "wet n wild" price: "$27.21" currency: USD in_stock: true reviews_count: 13 category: "Wet N Wild" url: https://www.desertcart.us/products/49961594-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing store_origin: US region: United States of America --- # Buildable matte coverage 7 lighting tested No white cast flash-proof Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Nude Ivory **Brand:** wet n wild **Price:** $27.21 **Availability:** ✅ In Stock ## Summary > ✨ Capture your best face, no filter required! 📸 ## Quick Answers - **What is this?** Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Nude Ivory by wet n wild - **How much does it cost?** $27.21 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/49961594-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing) ## Best For - wet n wild enthusiasts ## Why This Product - Trusted wet n wild brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **True-to-Tone Shades:** Wide shade range with oxidation-resistant pigments ensures all-day natural match. - • **Flash-Proof Confidence:** Innovative light-adjusting formula eliminates white cast—no filter needed for your selfies. - • **Flawless in Every Light:** Tested under 7 photo lighting conditions for camera-ready perfection anytime. - • **Customizable Matte Finish:** Lightweight, buildable coverage from medium to full without the mask-like feel. - • **Dermatologist Trusted Since '79:** Safe, inclusive, and budget-friendly foundation for every skin type and tone. ## Overview Wet n Wild Photo Focus Matte Foundation is a lightweight, buildable liquid makeup tested under 7 lighting conditions to ensure flawless, flash-proof, matte coverage with no white cast. Featuring a wide shade range and dermatologist-tested formula, it delivers long-lasting, natural-looking finish suitable for all skin types. ## Description Product Description Your skin, only better. Our high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Ingredients INGREDIENTS: Isododecane, Aqua, Mica, Dimethicone, Glycerin, Cetyl Ethylhexanoate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate, Butylene Glycol, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tocopherol, Glycine Soja Oil +/-: CI 77891, CI 77492, CI 77491, CI 77499. (IL0924) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Shake the bottle well. 2. Apply a small amount of foundation to the back of your hand. 3. Using a makeup brush or sponge, apply the foundation to your face, starting from the center and blending outward. 4. Build coverage as needed. 5. Let it dry for a flawless matte finish. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. See more Review: Good quality foundation - Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length. Review: Good foundation - Foundation I've used for years good coverage with a good primer as well even when I didn't in the past paired with the right powder it's really nice, lots in the bottle and worth in my opinion ## Features - TESTED UNDER 7 LIGHTING CONDITIONS: Our cult-favorite matte foundation is tested under 7 different photo lighting conditions (with and without flash) to ensure flawless, camera-ready makeup every time - NO WHITE CAST, NO FILTER NEEDED: Formulated with a light-adjusting complex that prevents photo flashback. Delivers #nofilter perfection that looks natural in selfies and real life, never ashy or chalky - BUILDABLE MATTE FINISH: Lightweight liquid formula that delivers a flawless soft-focus matte finish. Easily buildable from medium to full coverage to hide imperfections without feeling heavy or mask-like on any skin type - PERFECT SHADE MATCH: From fair to deep, our wide range of shades ensures a true-to-tone match. The oxidation-resistant pigments stay true all day long - STAY WILD & WORRY-FREE: Dermatologically tested and trusted since 1979, wet n wild is the beauty destination for all ages, skin tones, and budgets. We deliver high-quality, affordable makeup that lets you be yourself—safe, inclusive, and always wild ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07258WGJD | | ASIN | B07258WGJD | | Age Range Description | Adult | | Batteries | 1 A batteries required. | | Benefits | Colour Correction, Corrects Imperfections, Fine Lines Treatment | | Best Sellers Rank | 9,573 in Beauty ( See Top 100 in Beauty ) 156 in Face Foundations | | Brand Name | Wet n Wild | | Colour | Nude Ivory | | Container Type | Tube | | Coverage | High | | Customer Reviews | 4.2 4.2 out of 5 stars (5,698) | | Customer reviews | 4.2 4.2 out of 5 stars (5,698) | | Finish Type | Matte | | Global Trade Identification Number | 04049775536334 | | Item Dimensions | 38 x 33 x 93 millimetres | | Item Form | Liquid | | Item Type Name | Cosmetic products | | Item Weight | 0.13 Kilograms | | Item model number | E363C | | Manufacturer | Markwins Beauty Brands | | Manufacturer | Markwins Beauty Brands | | Manufacturer Part Number | E363C | | Material Type Free | Aluminium Free | | Model Number | E363C | | Number of Items | 1 | | Package Type Name | Jar | | Product Dimensions | 3.8 x 3.3 x 9.3 cm; 133 g | | Recommended Uses For Product | Indoor | | Skin Tone | Light | | Skin Type | All | | Special Features | Dermatologist Tested, Fade Resistant, Lightweight, Long Lasting | | Specialty | Anti - Aging | | Unit Count | 30 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Wet n Wild - **Colour:** Nude Ivory - **Item form:** Liquid - **Material Type Free:** Aluminium Free - **Package information:** Tube - **Product benefits:** Colour Correction, Corrects Imperfections, Fine Lines Treatment - **Recommended uses for product:** Indoor - **Skin tone:** Light - **Skin type:** All ## Images ![Wet n Wild Photo Focus Matte Foundation, Buildable High-Performing Liquid Makeup, Flash-Proof No White Cast and Pore-Blurring Finish, Nude Ivory - Image 1](https://m.media-amazon.com/images/I/41Dii7jRSsL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: What color would you recommend if I'm a NC30 in mac foundation?** A: If you Google 'wet n wild makeup shade finder, on their website they can match your shade - it recommended desert beige for NC30 **Q: does it stay on oily skin?** A: It does slide off me after a few hours when I’m having an oily day. Otherwise it stays on all day. **Q: If i’m a nw22 in mac what colour would be best? thanks in advance!** A: I’m med colour skin without a tan I bought 2 and mix them For the cost of this compared to high end it’s excellant and lasts all day **Q: Is it ment too have a strong smell to the foundation?** A: The product is cruelty free, so possibly means no added products... you cannot smell once on the skin and i like the product... it blends well and does not feel heavy ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good quality foundation *by N***E on 26 December 2025* Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length. ### ⭐⭐⭐⭐⭐ Good foundation *by R***L on 3 February 2026* Foundation I've used for years good coverage with a good primer as well even when I didn't in the past paired with the right powder it's really nice, lots in the bottle and worth in my opinion ### ⭐⭐⭐⭐ Nice formula good coverage, hate the spatula *by C***D on 25 October 2023* Thought I'd try this foundation as I am constantly looking for cheaper alternatives for some of the skin products I buy. On the whole I like this foundation. The formula is good, it applies easily and nicely and doesn't look cakey or make my skin feel clogged. It doesn't dry as quickly as other reviews stated, and I still apply a setting powder to mattify it a bit. The only thing I don't like is the spatula it comes with. The bottle doesn't seem like it would be compatible with a pump, and pulling the spatula out often leads to splashing or dripping of foundation which us obviously not ideal. This is why I dropped a star. But on the whole I like the foundation ## Frequently Bought Together - Wet n Wild, Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Nude Ivory - Rimmel Stay Matte Pressed Powder, Transparent, 14g - Wet n Wild, Photo Focus Foundation Dewy, Weightless Foundation with Nourishing and Long-wearing Formula, Buildable Coverage, Ideal for Normal to Dry Skin Type, Vegan, Nude Ivory --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/49961594-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing](https://www.desertcart.us/products/49961594-wet-n-wild-photo-focus-matte-foundation-buildable-high-performing) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-11*