---
product_id: 498912179
title: "Indian Icon: A Cult Called Royal Enfield (New as paperback)"
price: "$16.49"
currency: USD
in_stock: true
reviews_count: 12
url: https://www.desertcart.us/products/498912179-indian-icon-a-cult-called-royal-enfield-new-as-paperback
store_origin: US
region: United States of America
---

# Indian Icon: A Cult Called Royal Enfield (New as paperback)

**Price:** $16.49
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- **What is this?** Indian Icon: A Cult Called Royal Enfield (New as paperback)
- **How much does it cost?** $16.49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

Indian Icon: A Cult Called Royal Enfield (New as paperback) : Raj, Amrit: desertcart.in: Books

Review: A racy read, with enough for connoisseurs as well as for the amateurs - Not being particularly brand conscious, I have always wondered what is about Royal Enfield that makes full grown men and some women go all misty-eyed when talking about their beloved Bullets and their Interceptors. I picked up Amrit Raj’s book Indian Icon, more with the intention of finding an answer to this mystery rather than any great fascination with bikes. But 25 pages into the book amidst stories of Thankamani and Paul Smith and Bullet Bose, I was properly hooked. By the end I got my answer about the pull of this brand but I also had the satisfaction of a weekend well spent. This is a racy read with enough in it for the connoisseur as well as for the amateur. It also brings to the forefront some of Indian business’s less known figures like Siddhartha Lal and the late Rudratej Singh. The best part though is the sheer ease of the narrative which makes it purr like a Royal Enfield engine!
Review: An in-depth read that's both fascinating and educating. - Frankly I was a guy who always read biographies of US based entrepreneurs, as the book gives a good detail of how they used to solve problems. This is the first book of an indian biz man that I came across where you took through the journey of how the entrepreneurs actually solved the problem at the ground level. Specially the part where Cost control, focus on product, the way the brand story came up all added up very well. It was not just a review of events, but you went into details of how the decisions were taken and what backdrops. In general the startup system thinks about blowing money, increasing top line and not worrying about profits. But for every 1000 that try that only 1 succeeds and rest close. The focus on profitability, good execution, focus & focus on sustainable growth in the startup ecosystem in the country is missing. Stories like that of Sid encourage us to think in that direction, and know that biz can be built with a long term sustainable vision. This was the biggest take away for me. Would look forward to reading more from what you will write in the future!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #38,383 in Books ( See Top 100 in Books ) #10 in Urban & Regional #11 in Industrialisation & Industrial History #42 in Transportation & Automotive (Books) |
| Country of Origin  | India |
| Customer Reviews | 4.6 4.6 out of 5 stars (283) |
| Dimensions  | 13.97 x 1.7 x 21.59 cm |
| Generic Name  | Book |
| ISBN-10  | 9395073489 |
| ISBN-13  | 978-9395073486 |
| Importer  | Bookswagon, 2/13 Ansari Road, Daryaganj, New Delhi 110002, Sales@bookswagon.com , 01140159253 |
| Item Weight  | 297 g |
| Language  | English |
| Net Quantity  | 1 Count |
| Packer  | Westland Books A Division of Nasadiya Technologies Pvt ltd |
| Print length  | 320 pages |
| Publication date  | 30 November 2022 |
| Publisher  | Westland Publications Limited |
| Reading age  | 18 years and up |

## Images

![Indian Icon: A Cult Called Royal Enfield (New as paperback) - Image 1](https://m.media-amazon.com/images/I/613+-mwj99L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A racy read, with enough for connoisseurs as well as for the amateurs
*by R***R on 4 December 2020*

Not being particularly brand conscious, I have always wondered what is about Royal Enfield that makes full grown men and some women go all misty-eyed when talking about their beloved Bullets and their Interceptors. I picked up Amrit Raj’s book Indian Icon, more with the intention of finding an answer to this mystery rather than any great fascination with bikes. But 25 pages into the book amidst stories of Thankamani and Paul Smith and Bullet Bose, I was properly hooked. By the end I got my answer about the pull of this brand but I also had the satisfaction of a weekend well spent. This is a racy read with enough in it for the connoisseur as well as for the amateur. It also brings to the forefront some of Indian business’s less known figures like Siddhartha Lal and the late Rudratej Singh. The best part though is the sheer ease of the narrative which makes it purr like a Royal Enfield engine!

### ⭐⭐⭐⭐⭐ An in-depth read that's both fascinating and educating.
*by E***R on 21 June 2021*

Frankly I was a guy who always read biographies of US based entrepreneurs, as the book gives a good detail of how they used to solve problems. This is the first book of an indian biz man that I came across where you took through the journey of how the entrepreneurs actually solved the problem at the ground level. Specially the part where Cost control, focus on product, the way the brand story came up all added up very well. It was not just a review of events, but you went into details of how the decisions were taken and what backdrops. In general the startup system thinks about blowing money, increasing top line and not worrying about profits. But for every 1000 that try that only 1 succeeds and rest close. The focus on profitability, good execution, focus & focus on sustainable growth in the startup ecosystem in the country is missing. Stories like that of Sid encourage us to think in that direction, and know that biz can be built with a long term sustainable vision. This was the biggest take away for me. Would look forward to reading more from what you will write in the future!

### ⭐⭐⭐⭐ A good book but could be more
*by A***R on 19 June 2021*

As a biker who owns RE Thunderbird, I saw the ad of this book and bought it immediately. Finished reading it in short time. It makes a good overall reading but I still think it could have been lot more. Penning down some hits & misses from my perspective. Again the misses may seem long but its just a fan wanting more and should not take anything away from a great effort. And definitely recommend buying this book. HITS 1. The book makes a good overall read and captures well the vision of Siddharth Lal & the story of Royal Enfield 2. The book doesn't overly sugar coat RE story and calls out the decision, dilemmas and conflicts well Missses 1. The timelines moves a bit more back n forth and so it can be a little bit confusing. What could have helped the book was some timeline chart of key RE milestones 2. As a Thunderbird 500 owner, I would have loved a chapter dedicated to its story. It covers bullet, classic and Himalayan only. That is a big negative for me. 3. Some pictures on the various models along with storyline would have been welcome 4. The all round challenge that RE is facing now from all the new models that are shrinking its mid segment uniqueness could have been more detailed. It is merely touched upon. 5. The 2018 + journey and opportunity get's missed. I guess the book draft was possibly finished in Oct 2019 and hence this crisp mention in last chapter. 6. If RE is about the spirit of adventure, then this book should have captured some of the adventures and RiderMania + other events in some more detail

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-05*