---
product_id: 49703926
title: "Preference Dark Auburn"
brand: "l'oreal paris"
price: "$74.91"
currency: USD
in_stock: true
reviews_count: 2
category: "L'oreal Paris"
url: https://www.desertcart.us/products/49703926-preference-dark-auburn
store_origin: US
region: United States of America
---

# 30 min full cure time 50+ luminous shades Fade-Defying Color & Shine System Preference Dark Auburn

**Brand:** l'oreal paris
**Price:** $74.91
**Availability:** ✅ In Stock

## Summary

> 🎨 Turn heads with color that lasts and shines bright!

## Quick Answers

- **What is this?** Preference Dark Auburn by l'oreal paris
- **How much does it cost?** $74.91 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/49703926-preference-dark-auburn)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ammonia-Free Formula:** Gentle on all hair types while delivering salon-quality results.
- • **Effortless Application:** Smooth gel formula ensures even coverage from root to tip.
- • **Care Supreme Conditioning:** Locks in moisture for silky, shiny, and healthy-looking hair.
- • **Signature Shade Selection:** Choose from over 50 luminous shades to express your unique style.
- • **Vibrant, Long-Lasting Color:** Experience rich Dark Auburn that stays radiant for weeks.

## Overview

L'Oréal Paris Superior Preference Dark Auburn is a permanent, ammonia-free hair color cream that delivers vibrant, fade-defying color with a unique gel formula and conditioning treatment. Designed for all hair types, it offers salon-quality shine and long-lasting results in just 30 minutes, available in over 50 luminous shades.

## Description

Product Description Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Directions 1. Pour the gel colourant into the developer crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.

Review: Great colour! great coverage! Great conditioning - Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended
Review: . - Good product , but long delivery

## Features

- L'Oréal Paris Superior Preference Hair Color 4R Dark Auburn
- 1-Count

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000RDG7DO |
| Benefits | Long-lasting Color |
| Best Sellers Rank | 335,116 in Beauty ( See Top 100 in Beauty ) 3,943 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Colour | Red |
| Container Type | Tube |
| Country Of Origin | USA |
| Customer Reviews | 4.6 out of 5 stars 617 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00071249253052 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Weight | 0.24 Grams |
| Item form | Cream |
| Manufacturer | L'Oreal Paris Hair Color |
| Material Features | Ammonia free |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Long-lasting Color |
| UPC | 071249253052 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** Red
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Ammonia free
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Long-lasting Color
- **Unit count:** 1 Count

## Images

![Preference Dark Auburn - Image 1](https://m.media-amazon.com/images/I/81KeXphPZzL.jpg)
![Preference Dark Auburn - Image 2](https://m.media-amazon.com/images/I/91o8Edy6KlL.jpg)
![Preference Dark Auburn - Image 3](https://m.media-amazon.com/images/I/71woeNZ6SyL.jpg)
![Preference Dark Auburn - Image 4](https://m.media-amazon.com/images/I/81548BoFCfL.jpg)
![Preference Dark Auburn - Image 5](https://m.media-amazon.com/images/I/71e1ua0plTL.jpg)

## Questions & Answers

**Q: Im dark brown but can see red tones a little so if i put this on will it get rid of red tones?**
A: I had dark red hair and thought the ash colour would neutralise the red tones and it didn’t work as well as I hoped it would. I had to put a further black dye on my hair after this one to fully cover the red

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great colour! great coverage! Great conditioning
*by P***E on 8 September 2025*

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

### ⭐⭐⭐⭐ .
*by R***L on 29 July 2025*

Good product , but long delivery

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray Red 2 oz.(Packaging May Vary)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-03*