---
product_id: 49457177
title: "4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml"
brand: "la riche directions"
price: "$51.65"
currency: USD
in_stock: true
reviews_count: 8
category: "La Riche"
url: https://www.desertcart.us/products/49457177-4-x-la-riche-directions-semi-perm-hair-colour-violet
store_origin: US
region: United States of America
---

# 15 min quick processing 4 x 88ml vibrant tubs Ammonia & peroxide free formula 4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml

**Brand:** la riche directions
**Price:** $51.65
**Availability:** ✅ In Stock

## Summary

> 💜 Unleash your inner artist with vibrant violet vibes!

## Quick Answers

- **What is this?** 4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml by la riche directions
- **How much does it cost?** $51.65 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/49457177-4-x-la-riche-directions-semi-perm-hair-colour-violet)

## Best For

- la riche directions enthusiasts

## Why This Product

- Trusted la riche directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Value-Packed Set:** Four 88ml tubs cover shoulder-length hair multiple times—style without limits.
- • **Salon-Quality Care:** Conditioning formula keeps hair soft, shiny, and healthy with every use.
- • **Long-Lasting Impact:** Semi-permanent color lasts up to 6 weeks with gradual, natural fading.
- • **Express Your Boldness:** Achieve vivid violet hues in just 15 minutes—no peroxide needed.
- • **Endless Creative Freedom:** Mix and layer shades effortlessly for a personalized, standout look.

## Overview

La Riche Directions Semi-Permanent Hair Colour in Violet delivers intense, ammonia- and peroxide-free color that processes in 15 minutes. This 4-pack of 88ml tubs offers versatile, mixable shades that last up to six weeks while conditioning hair for softness and shine. Ideal for all hair types, it provides bold, fade-friendly color with salon-quality care at exceptional value.

## Description

Product Description Bring a vibrant splash of colour to your look with the La Riche Directions Semi-Permanent Hair Colour in Violet, available in a convenient 4-pack of 88ml jars. This rich purple shade delivers intense, bold colour that lasts up to six weeks and fades gradually without harsh regrowth lines. The ready-to-use cream formula requires no peroxide or developer and applies easily to pre-lightened or bleached hair. Enriched with conditioning agents, it helps maintain hair softness, shine, and health after each application. Perfect for full-head coverage, creative mixing, or layering, this set offers excellent value for anyone seeking a stunning violet hair colour. Directions Shampoo the hair with a PH balanced Shampoo and towel dry. Apply Directions with the aid of a tint brush evenly, leave for approximately 15 minutes, then rinse thoroughly and dry. These shades can be mixed too, meaning the possibilities are endless.

Review: Lovely shade and worked on natural dark blonde - Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.
Review: Poppy Red- Lovely deep colour that doesn't fade easily - I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

## Features

- Directions - Shampoo the hair with a PH balanced Shampoo and towel dry.
- Apply Directions with the aid of a tint brush evenly. leave for approximately 15 minutes. Rinse thoroughly and dry.
- These shades can be mixed too meaning the possibilities are endless.
- One 88ml tub will usually cover shoulder length hair.
- You dont need to mix Directions hair colour with peroxide.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B007IRQJH6 |
| Benefits | Versatile Hair Coloring with Multiple Shades |
| Best Sellers Rank | 5,474 in Beauty ( See Top 100 in Beauty ) 56 in Semi-Permanent Hair Colour |
| Brand | La Riche Directions |
| Brand Name | La Riche Directions |
| Colour | Violet |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.4 out of 5 stars 24,837 Reviews |
| Full Cure Time | 15 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item Weight | 500 Grams |
| Item form | Liquid |
| Manufacturer | La Riche |
| Material Features | Hypoallergenic |
| Material Type Free | Ammonia Free, Paraphenylenediamine Free, Peroxide Free |
| Number of Items | 4 |
| Package information | Tube |
| Product benefits | Versatile Hair Coloring with Multiple Shades |
| UPC | 787734256650 778714431402 |
| Unit Count | 352.0 millilitre |

## Product Details

- **Colour:** Violet
- **Package information:** Tube
- **Product benefits:** Versatile Hair Coloring with Multiple Shades
- **Brand:** La Riche Directions
- **Item form:** Liquid
- **Hair type:** All
- **Number of items:** 4
- **Unit count:** 352.0 millilitre(s)
- **Material feature:** Hypoallergenic
- **Material Type Free:** Ammonia Free, Paraphenylenediamine Free, Peroxide Free

## Images

![4 x La Riche Directions Semi-Perm Hair Colour Violet 4x 88ml - Image 1](https://m.media-amazon.com/images/I/71JgNK+Zo2L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Lovely shade and worked on natural dark blonde
*by E***J on 10 September 2025*

Usual directions quality. Stuck really well to my sons natural dark blond hair, started to fade to an greeny blue after a few washes, but we weren't being careful as it needed to be out for school anyway. It was just the perfect shade of dark blue he was after! It's lasted longer than expected 😅 just be aware it bleeds a little before the first couple of washes - it came off on the ivory leather seats in my car 😳 (rubbing alcohol fixed that fortunately when the leather cleaner didn't touch it) and when he sweated on his mtb a bit came off on his forehead.

### ⭐⭐⭐⭐⭐ Poppy Red- Lovely deep colour that doesn't fade easily
*by L***Y on 27 January 2019*

I used to use Directions when I was a teenager and (many years) later decided to go back to my fun, bright hair. I thought dyes would have came on a lot by now, so tried a variety of different brands... and in the end have came back to the old reliable Directions pots. They haven't changed much, and still give me great, vibrant colour. I would say that these are genuine and are the same as those that I used to buy in an alternative clothing shop. How long the 4 pots last varies from person to person- I have quite long hair, and 2 pots is plenty for a full application- i buy a 4 pack and this usually lasts me 6 weeks (I top up at about 3 weeks, but this is optional, and is only because I like to keep the vibrant red shade and I do wash my hair quite often) So I tend to buy a new pack every 6 weeks or so. Still a bargain at this price compared with other dyes I was using. I use the poppy red on top of bleached blonde (no conditioner in between) and I love the deep colour that it turns out. It also fades to a nice pink as opposed to orange shades that are so common with red colourings. I would say that using this on natural hair colour probably won't work simply because it isn't porous. Any time I do a top up dye, I notice that the colour washes off of my natural root straight away, no matter how long it has been in for. As this is basically just a pigmented conditioner you can leave it in as long as you like. I usually apply mine and wrap in clingfilm and leave it on for hours while I'm cleaning. I usually also condition my hair after dying because it can still feel brittle due to the bleach. The colour is not colourfast- but anyone using semi permanent dye should know this already. It runs all over your shower/ grouting/ towels/ white t-shirts and bedding. Eventually it stops transferring onto the bedding, but this is usually when you are due a top up. (I find it easiest to buy all black bedding) Don't worry though- it all comes out in the wash- this is a particular relief when you tell hotel staff when you are checking out... *Tips* - Dye on top of a hard/ tiled floor- it can splash/ drop off. - The colour lasts with care- try not to wash as often (dry shampoo is your friend) and use cooler water when washing. - - - Also use shampoo and conditioner for coloured hair to prolong the results. - Spray bleach will clear this from the grouting on the shower too.

### ⭐⭐⭐⭐⭐ amazing colour
*by R***N on 30 November 2025*

absolutely obsessed with this brand i don't think I would ever use another brand. The first two pictures are before and after using the alpine green, following the instructions exactly. the third picture is a few months later, id recoloured once or twice in between and hadn't recoloured for a while before taking that picture. always remember to wash with colour shampoo, cold water and you'll colour will be awesome, coming from a hairdresser.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-23*