--- product_id: 49454424 title: "Wella Color Touch Pure Naturals 4/0 - Medium Brown Semi-Permanent Hair Colour / Tint 60ml Tubes" brand: "wella professionals" price: "$25.80" currency: USD in_stock: true category: "Wella Professionals" url: https://www.desertcart.us/products/49454424-wella-color-touch-pure-naturals-4-0-medium-brown-semi store_origin: US region: United States of America --- # 63% more shine boost Up to 57% enhanced pigment Ammonia-free gentle formula Wella Color Touch Pure Naturals 4/0 - Medium Brown Semi-Permanent Hair Colour / Tint 60ml Tubes **Brand:** wella professionals **Price:** $25.80 **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your hair game with pure, radiant color that shines as bright as you do! ## Quick Answers - **What is this?** Wella Color Touch Pure Naturals 4/0 - Medium Brown Semi-Permanent Hair Colour / Tint 60ml Tubes by wella professionals - **How much does it cost?** $25.80 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/49454424-wella-color-touch-pure-naturals-4-0-medium-brown-semi) ## Best For - wella professionals enthusiasts ## Why This Product - Trusted wella professionals brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Purely Powerful Color:** Ammonia-free formula ensures vibrant, damage-free hair transformation. - • **Shine That Turns Heads:** Infused with three light-reflecting ingredients for a salon-worthy glossy finish. - • **Condition & Color in One:** Natural lipids and fiber proteins smooth and nourish hair, leaving it irresistibly soft. - • **Grey Coverage with Grace:** Up to 50% grey coverage for a youthful, refreshed look without commitment. - • **Natural-Looking Perfection:** Multi-tonal pigments mimic natural hair depth for seamless, authentic color. ## Overview Wella Color Touch Pure Naturals 4/0 is a 60ml semi-permanent hair color tube delivering medium brown shades with up to 50% grey coverage. Its ammonia-free formula enhances hair pigment by up to 57% and boosts shine by 63%, thanks to a unique blend of light-reflecting ingredients and nourishing proteins. Designed for natural-looking, multi-dimensional color with excellent tonal durability and hair conditioning benefits. ## Description Product description Natural-looking hair colour with extra shine The Pure Naturals colour family contains 11 shades—all in 60 ml tubes—ranging from lightest blonde to black and is perfect for those wanting natural-looking, semi-permanent hair colour. Color Touch has up to 50% grey coverage and gives hair extra shine for wonderful colour and beautiful hair. Color Touch is Wella's semi-permanent hair colour range and contains 84 shades spread across 8 colour families: Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Mix, Sunlights, Relights and Color Touch Plus. Its gentle, ammonia-free formula features Wella's Light2Color Complex which in tests has been shown to enhance the colour of hair pigment by up to 57% while at the same time generating 63% more shine when compared with non-coloured hair. The enhanced colour is created by the three special light-reflecting ingredients in Color Touch. These have been carefully mixed to ensure that each colour is created from multiple tones at different depths in the hair, mimicking the way natural colour is produced. The extra shine comes from the clever use of fibre proteins to smooth the hair surface, making it flatter so it reflects more light. This is coupled with natural lipids that leave the hair in great condition and therefore with incredible shine. With excellent colour uniformity, tonal durability and a pleasant aroma, Color Touch, especially when used with Color Touch Emulsion, will give you fantastic colouring results that you will love! Directions [IMPLIED] 1. Choose the desired shade of hair color. 2. Apply color to hair, ensuring even distribution. 3. Leave color on hair for a specified period of time. 4. Rinse color out of hair thoroughly. 5. Apply conditioner to restore moisture to hair. ## Features - Ammonia-free formula - Enhance the colour of hair pigment by up to 57% - Contains three special light-reflecting ingredients - Leaves hair with an incredible shine ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B008GD8ZHS | | ASIN | B008GD8ZHS | | Benefits | Shine Enhancing | | Best Sellers Rank | 5,482 in Beauty ( See Top 100 in Beauty ) 94 in Semi-Permanent Hair Colour | | Brand Name | Wella Professionals | | Colour | Medium Brown | | Container Type | Tube | | Country Of Origin | Germany | | Country of origin | Germany | | Customer Reviews | 4.8 4.8 out of 5 stars (196) | | Customer reviews | 4.8 4.8 out of 5 stars (196) | | Full Cure Time | 3E+1 Minutes | | Guaranteed software updates until | unknown | | Hair Color Permanence | Semi-Permanent | | Hair Type | Blonde | | Is discontinued by manufacturer | No | | Item Form | Cream | | Manufacturer | Wella | | Manufacturer | Wella | | Manufacturer Part Number | 4/0 | | Manufacturer reference | 4/0 | | Material Features | Organic | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Package Dimensions | 15.6 x 3.9 x 3.2 cm; 80 g | | Package Size Name | 60ml | | Recommended Uses For Product | Hair coloring at home, achieving a natural look, semi-permanent coloring | | Suitable Hair Colour | All Hair Colours | | UPC | 778714339906 | | Unit Count | 60 millilitre | ## Product Details - **Brand:** Wella Professionals - **Colour:** Medium Brown - **Hair type:** Blonde - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** Organic - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Shine Enhancing - **Unit count:** 60 millilitre ## Images ![Wella Color Touch Pure Naturals 4/0 - Medium Brown Semi-Permanent Hair Colour / Tint 60ml Tubes - Image 1](https://m.media-amazon.com/images/I/515ezDULsqL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: I have just purchased this but i am reading that you have to mix it with something else? help! ps i am after medium to dark brown. thank you** A: You need to add twice as much colour touch IntensiveEmulsion 13 Vol. For short hair I use 40cc of the Emulsion with 20cc of tube of colour. Mix together and apply. Leave for 40 mins. **Q: how do I put it on my hair** A: You can do it with your hands and apply it just like any other dye. It’s so soft. Just like a shampoo. I love it **Q: It says vibrant reds but is it violet blond?** A: It is violet. Reds is the name of serie. **Q: Do you need to use with emulsion or can I use it on its own to refresh highlights?** A: It needs developer with this. ## Frequently Bought Together - Wella Color Touch Pure Naturals 4/0 - Medium Brown Semi-Permanent Hair Colour / Tint 60ml Tubes - Wella Color Touch Emulsion 1.9% 6 Vol 33.8 pcs - Wella Colour Touch Demi-Permanent Hair Colour, No. 6/0 Dark Blonde, 0.13601 kg --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/49454424-wella-color-touch-pure-naturals-4-0-medium-brown-semi](https://www.desertcart.us/products/49454424-wella-color-touch-pure-naturals-4-0-medium-brown-semi) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-10-17*