---
product_id: 49431838
title: "Nice'n Easy No Ammonia Hair Dye, 90 Dark Ash Blonde"
brand: "clairol"
price: "$28.54"
currency: USD
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.us/products/49431838-nicen-easy-no-ammonia-hair-dye-90-dark-ash-blonde
store_origin: US
region: United States of America
---

# 15 min grey blending Ammonia-free shine Lasts 24 washes Nice'n Easy No Ammonia Hair Dye, 90 Dark Ash Blonde

**Brand:** clairol
**Price:** $28.54
**Availability:** ✅ In Stock

## Summary

> ✨ Turn heads, not your schedule — flawless color in 15 minutes!

## Quick Answers

- **What is this?** Nice'n Easy No Ammonia Hair Dye, 90 Dark Ash Blonde by clairol
- **How much does it cost?** $28.54 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/49431838-nicen-easy-no-ammonia-hair-dye-90-dark-ash-blonde)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast Grey Coverage:** Blends away greys in just 15 minutes—because your time is precious.
- • **Gentle & Ammonia-Free:** No harsh ammonia, ensuring shiny, healthy-looking hair without compromise.
- • **Long-Lasting Radiance:** Enjoy vibrant, natural-looking color that lasts up to 24 washes.
- • **Effortless Application:** Non-drip formula with easy instructions and gloves for a mess-free, confident dye day.
- • **Salon-Quality Results at Home:** Achieve multi-tonal, natural shades with professional ease and included conditioner.

## Overview

Clairol Nice'n Easy No Ammonia Hair Dye in 90 Dark Ash Blonde delivers a semi-permanent, natural-looking color that blends greys quickly without harsh chemicals. Its ammonia-free formula ensures shiny, healthy hair with results lasting up to 24 washes. Designed for easy, mess-free application, it includes a moisture-rich conditioner and professional gloves, making it the perfect at-home solution for vibrant, multi-tonal hair.

## Description

Product Description Semi-permanent natural looking colour, with no ammonia. Blends away greys for shiny hair results. Find your perfect shade! Ingredients Aqua, Hexylene Glycol, Ethanolamine, Propylene Glycol, Trisodium Ethylenediamine Disuccinate, Soytrimonium Chloride, Ethoxydiglycol, Parfum, Oleth-5, C11-15 Pareth-9, Oleth-2, Dilinoleic Acid, Cocamidopropyl Betaine, Tall Oil Acid, Erythorbic Acid, Sodium SULFITE, Oleamide MIPA, C12-15 Pareth-3, P-Phenylenediamine, Oleth-10, EDTA, Panthenol, Resorcinol, P-Aminophenol, Hexyl Cinnamal, M-Aminophenol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Alpha-Isomethyl Ionone, Linalool, Benzyl Alcohol, 1-Naphthol, Benzyl Salicylate, Citronellol P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions NEW SHADE. Lasts up to 24 shampoos. Completely blends away greys in just 15 minutes. No Ammonia. This pack contains: 60 ml and colourant cream. 60 ml e Developing Lotion. 15ml e 2-Minute Moisture Rich Conditioner. Easy to follow instructions. Professional Application Gloves. Safety Warning Do not colour your hair if: - you have a rash on your face or sensitive, irritated and damaged scalp, - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “Black Henna” tattoo in the past. In case of any reaction or when in doubt consult a doctor before using any hair colour product. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Wear suitable gloves. Keep out of reach of children. This product is not intended for use on persons under the age of 16. Temporary 'black henna' tattoos may increase your risk of allergy. Perform allergy alert test 48 hours before use. Manufacturer Contact Information Wella, 5 St George's Rd, Wimbledon, London, SW19 4DR, United Kingdom. See more

Review: Nice and easy does it every time! 😊😊 - I'm a huge fan of Nice and easy, because I adore the natural multi tonal colour! It is sooo natural when ever I dye my hair. Yes it fades and doesn't last as well as more expensive dyes and can go darker than the colour on the box if you leave it on longer or your hair is in poor condition, but I don't care, I simply don't like the flat colour of those other dyes. I also take no notice of the dye time and just keep looking a my roots or over all colour, then when I'm happy I'll rinse it off (my hair is very poreous) This is my go to dye when I bleached my hair lighter after I went too dark, as it toned down the orange but the multi tonal dye gave my hair a really natural looking colour
Review: It really is nice n'easy! - I have brown hair but was wanting to go to a lighter brown shade. My friend recommended this and I said "no way" as I have never been blonde in my life and I just wanted to achieve a lighter brown, not blonde. "You will absolutely not go blonde" she promised. And she was right. It turned my mid brown hair a light shade of brown. After several wasted purchased of other brands which promised light brown hair (and turned my hair fairly dark), I have finally found the perfect product. I have got about 35% grey hair annd it covered all the grey's. The pack includes two bottles of product, a sachet of conditioner, and a pair of plastic gloves. There was no cap to put over your head, and I understand why as the product does not drip. After 30 minutes (I always add an extra 10 minutes just to be sure) and lots of rinsing, the product washed off. Your hair is left very, very soft afterwards. I'm not keen on that "too soft" feel as I wear my hair up and I find that bits keeps slipping out of my hair claw. So if you are the same, don't do it just before you go on holiday (as i did), then have to keep putting clips in the side to catch those stray hairs. All in all a very easy to use product with not too many nasties inside. Well priced too in comparison with similar products.

## Features

- Semi-Permanent brand, last up to 24 washes
- Natural Looking Colour results
- Blends away greys in just 15 minutes
- Does not include ammonia
- Provides shiny hair results
- Healthy looking hair

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001RYSC6C |
| ASIN  | B001RYSC6C |
| Best Sellers Rank | 8,253 in Beauty ( See Top 100 in Beauty ) 75 in Semi-Permanent Hair Colour |
| Brand | Clairol |
| Colour | 90 Dark Ash Blonde |
| Country of origin  | Germany |
| Customer Reviews | 4.2 4.2 out of 5 stars (838) |
| Customer reviews | 4.2 4.2 out of 5 stars (838) |
| Date First Available | 13 Feb. 2009 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 7.5 x 5 x 16.2 centimetres |
| Item model number | 100687268 |
| Item model number  | 100687268 |
| Manufacturer | Wella |
| Manufacturer  | Wella |
| Package Weight | 0.2 Kilograms |
| Package dimensions | 16.2 x 7.6 x 5.3 centimetres |
| Product Dimensions | 7.5 x 5 x 16.2 cm; 200 g |
| Product Dimensions  | 7.5 x 5 x 16.2 cm; 200 g |
| Speciality | Natural |
| Target audience | women |

## Product Details

- **Brand:** Clairol
- **Colour:** 90 Dark Ash Blonde
- **Hair type:** All
- **Item form:** Liquid
- **Material Type Free:** Ammonia Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Shine Enhancing
- **Unit count:** 1 count

## Images

![Nice'n Easy No Ammonia Hair Dye, 90 Dark Ash Blonde - Image 1](https://m.media-amazon.com/images/I/71Oy6dZI4OL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How to use it**
A: apply to clean dry hair that has no products only shampoo on it. I leave it on for 30mins to cover my grey hair which is shoulder length but still has a lot of natural colour. I do my roots first using a tail comb then gradually take it to the ends of my hair. don't forget to use the conditioner.

**Q: Is this ok to use again after only 1 month? My greys are coming through since I last used this product.**
A: YES.. it will , I use mine once a week.. a lot of trouble but it doesn't damage my hair ..

**Q: What is the amount of peroxide this dye contains?**
A: There r eally, isn't much peroxide. I am actually allergic to peroxide. Ensure, that you use the gloves supplied. You could put Vaseline on your ford! This would prevent the product going on your face. If your scalp itches, wash off straight away. Good luck- I personally, think that it should be fine. This is actually, the second lot, I have bought as I really don't like the idea of going into a salon whilst covid19 is so bad in London.

**Q: Could I use this for a root shadow on highlighted hair? Thanks**
A: I use this with my Balyage highlighted hair and works a treat. I’d imagine over usual highlights it would cover for a week or so but then start to slide off. But a great temporary option

## Customer Reviews

### ⭐⭐⭐⭐⭐ Nice and easy does it every time! 😊😊
*by J***E on 22 October 2020*

I'm a huge fan of Nice and easy, because I adore the natural multi tonal colour! It is sooo natural when ever I dye my hair. Yes it fades and doesn't last as well as more expensive dyes and can go darker than the colour on the box if you leave it on longer or your hair is in poor condition, but I don't care, I simply don't like the flat colour of those other dyes. I also take no notice of the dye time and just keep looking a my roots or over all colour, then when I'm happy I'll rinse it off (my hair is very poreous) This is my go to dye when I bleached my hair lighter after I went too dark, as it toned down the orange but the multi tonal dye gave my hair a really natural looking colour

### ⭐⭐⭐⭐⭐ It really is nice n'easy!
*by D***2 on 16 June 2024*

I have brown hair but was wanting to go to a lighter brown shade. My friend recommended this and I said "no way" as I have never been blonde in my life and I just wanted to achieve a lighter brown, not blonde. "You will absolutely not go blonde" she promised. And she was right. It turned my mid brown hair a light shade of brown. After several wasted purchased of other brands which promised light brown hair (and turned my hair fairly dark), I have finally found the perfect product. I have got about 35% grey hair annd it covered all the grey's. The pack includes two bottles of product, a sachet of conditioner, and a pair of plastic gloves. There was no cap to put over your head, and I understand why as the product does not drip. After 30 minutes (I always add an extra 10 minutes just to be sure) and lots of rinsing, the product washed off. Your hair is left very, very soft afterwards. I'm not keen on that "too soft" feel as I wear my hair up and I find that bits keeps slipping out of my hair claw. So if you are the same, don't do it just before you go on holiday (as i did), then have to keep putting clips in the side to catch those stray hairs. All in all a very easy to use product with not too many nasties inside. Well priced too in comparison with similar products.

### ⭐⭐⭐⭐ Nice colour but does not cover greys
*by E***I on 19 April 2022*

The colour helped cover brassiness from my highlights for a couple of months but it did not touch my greys.

## Frequently Bought Together

- Clairol Nice'n Easy No Ammonia Hair Dye, 90 Dark Ash Blonde
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- Jerome Russell Bblonde Highlighting Kit, Permanent Lightener, Permanent Blonde Bleach Hair Dye, Professional Results, With Avocado Oil, Lifts 8-9 levels – Highlighting Kit No 1

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-25*