--- product_id: 49395394 title: "It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN)" price: "$34.18" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/49395394-its-not-how-good-you-are-its-how-good-you store_origin: US region: United States of America --- # It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) **Price:** $34.18 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - **How much does it cost?** $34.18 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/49395394-its-not-how-good-you-are-its-how-good-you) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) 1 by Arden, Paul (ISBN: 9780714843377) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Simply the best book for career advice - I bought it over 10 years ago, when I first started my career. I read it once or twice, then I shoved it onto my bookshelf and never read it again through all these years. Today I wanted to give a farewell gift to two team members who were leaving the team and who I thought had really good potential, and I thought of gifting this book. I picked it up from the bookshelf again and found that all the advice in the book were exactly what I have been believing and practicing through my career and would want to share with my teammates. And that’s why I put purchased two more copies of the same book today - to give to my teammates. TL;DR - Read it once, remember it and use it the whole career. That’s just how powerful this book is. Review: an easy, enjoyable and inspiring read. - a very easy and interesting read. I bought this book for myself about 4 years ago and have just purchased it again as a gift. The short true anecdote style of this book is simple yet inspiring. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 20,804 in Books ( See Top 100 in Books ) 32 in Advertising (Books) 85 in Self Help Memory Improvement 215 in Business Careers (Books) | | Customer reviews | 4.4 4.4 out of 5 stars (1,448) | | Dimensions | 12.07 x 1.27 x 17.78 cm | | Edition | 1st | | ISBN-10 | 0714843377 | | ISBN-13 | 978-0714843377 | | Item weight | 1.05 kg | | Language | English | | Print length | 128 pages | | Publication date | 30 May 2003 | | Publisher | Phaidon Press | ## Images ![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 1](https://m.media-amazon.com/images/I/71-6Q6E6FlL.jpg) ![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 2](https://m.media-amazon.com/images/I/61WKS-nrgeL.jpg) ![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 3](https://m.media-amazon.com/images/I/61dedfRY5vL.jpg) ![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 4](https://m.media-amazon.com/images/I/71cOt2wStbL.jpg) ![It's Not How Good You Are, It's How Good You Want To Be: The world's best-selling book by Paul Arden (DESIGN) - Image 5](https://m.media-amazon.com/images/I/71EzaqcXIDL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Simply the best book for career advice *by V***R on 17 September 2024* I bought it over 10 years ago, when I first started my career. I read it once or twice, then I shoved it onto my bookshelf and never read it again through all these years. Today I wanted to give a farewell gift to two team members who were leaving the team and who I thought had really good potential, and I thought of gifting this book. I picked it up from the bookshelf again and found that all the advice in the book were exactly what I have been believing and practicing through my career and would want to share with my teammates. And that’s why I put purchased two more copies of the same book today - to give to my teammates. TL;DR - Read it once, remember it and use it the whole career. That’s just how powerful this book is. ### ⭐⭐⭐⭐⭐ an easy, enjoyable and inspiring read. *by Y***Z on 15 October 2016* a very easy and interesting read. I bought this book for myself about 4 years ago and have just purchased it again as a gift. The short true anecdote style of this book is simple yet inspiring. ### ⭐⭐⭐⭐ Motivational? *by C***N on 23 May 2007* This book by Paul Arden has been dubbed by many to be a fantastic motivational book that is capable of turning people into super human geniuses. In reality this book takes only an hour or less to read through and unless you really attempt to apply any new ideas will be a waste of your time. Much of the book to me was useless and some of it I already knew, however it is still a good book for getting you thinking in another way. Really the author is telling you to throw out everything you think you know and listen to his ideas of what made him successful, and some of the ideas are very good. I have found a few of the ideas in this book very useful and have used the ideas such as 'Do not seek praise seek criticism' are simple but good. Many people are unable to open up and be wrong and make mistakes and learn from them, especially people in positions such as management who feel they have to be seen as always correct in front of their staff. This book really is an individual thing, It may be of massive help to you or you may completely disagree with the ideas put forward. Either way you have to look at this book as one mans ideas and decide for yourself whether to apply them or take them onboard in your life. Worth a look at the price being asked for it. ## Frequently Bought Together - It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden - Whatever You Think, Think the Opposite --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/49395394-its-not-how-good-you-are-its-how-good-you](https://www.desertcart.us/products/49395394-its-not-how-good-you-are-its-how-good-you) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-22*