--- product_id: 49014098 title: "Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g" brand: "fudge urban" price: "$26.11" currency: USD in_stock: true reviews_count: 13 category: "Fudge" url: https://www.desertcart.us/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky store_origin: US region: United States of America --- # Matte, zero-shine finish Firm invisible hold all day Long-lasting texture, 24+ hrs Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g **Brand:** fudge urban **Price:** $26.11 **Availability:** ✅ In Stock ## Summary > 🌆 Own your urban edge with invisible, all-day matte power! ## Quick Answers - **What is this?** Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g by fudge urban - **How much does it cost?** $26.11 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky) ## Best For - fudge urban enthusiasts ## Why This Product - Trusted fudge urban brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Matte Mastery:** Achieve that effortlessly bold, no-shine look that screams modern urban edge. - • **Texture on Point:** Maximize hair definition with a super dry wax that sculpts and separates without weighing down. - • **Effortless Styling:** Rub through dry hair and craft your signature look in seconds—perfect for busy pros on the move. - • **Invisible Power Hold:** Experience a non-sticky, invisible grip that keeps your style locked from dawn till dusk. - • **Barber-Approved Finish:** Get salon-quality, textured styles at home with a cult-favorite formula trusted for 15+ years. ## Overview Fudge Urban Matte Wax is a 70g styling wax designed for men seeking a firm, non-sticky hold with zero shine. Its super dry, matte formula delivers maximum texture and long-lasting invisible grip, perfect for creating bold, effortless urban hairstyles. Cruelty-free and enriched with a fresh citrus scent, it’s a top-ranked product trusted by professionals and enthusiasts alike. ## Description Product Description No Shine Wax for a Messed Up Look. Super dry, non sticky Fudge Urban Matte Wax gives you maximum texture with a firm invisible hold. Ingredients Aqua (Water), Lanolin Cera (Lanolin Wax), Stearic Acid, Cera Microcristallina (Microcrystalline Wax), Paraffinum Liquidum (Mineral Oil), Bentonite, Kaolin, Alcohol Denat., Paraffin, PEG-20 Hydrogenated Lanolin, Propylene Glycol, Steareth-21, Vinyl Caprolactam/VP/Dimethylaminoethylmethacrylate Copolymer, Alcohol, Polyvinylcaprolactam, Phenyl Trimethicone, Methylparaben, Propylparaben, Parfum (Fragrance), Triethanolamine, Disodium EDTA, Benzophenone-4, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Coumarin P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Rub through dry hair and style as desired Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. See more Review: Best on market - good hold, brilliant texture and matte effect - Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection Review: Good product - Perfect textured finish! ## Features - Matte Look: Elevate your style game with Fudge Urban Matte Wax, your go-to for a bold, messed-up look with zero shine and maximum texture - Invisible Firm Hold: Embrace the ultimate hold. This non-sticky wax grants you a powerful, invisible grip for your confident, standout style - Effortless Statement: Achieve that bold, urban look that empowers you to craft a style that speaks volumes with minimal effort - Directions: Rub through dry hair and style as desired - Stand-Out Results: Achieve affordable, barber-inspired hair, Our Matte Up and Rough Up ranges make it easy to create your ideal look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B009G6DPQA | | ASIN | B009G6DPQA | | Benefits | Strengthening, shape and hold, frizz control, non-sticky, no shine | | Best Sellers Rank | 478 in Beauty ( See Top 100 in Beauty ) 10 in Hair Styling Putty, Clay & Wax | | Brand Name | Fudge Urban | | Country Of Origin | Thailand | | Country of origin | Thailand | | Customer Reviews | 4.5 4.5 out of 5 stars (1,802) | | Customer reviews | 4.5 4.5 out of 5 stars (1,802) | | Global Trade Identification Number | 09312396000061 | | Hair Type | Dry | | Is discontinued by manufacturer | No | | Item Form | Wax | | Item Volume | 70 Millilitres | | Item Weight | 0.15 Pounds | | Item model number | 100013858 | | Liquid Volume | 70 Millilitres | | Manufacturer | Fudge Urban | | Manufacturer | Fudge Urban | | Manufacturer Contact Information | PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. | | Material Type Free | Cruelty free | | Number of Items | 1 | | Product Dimensions | 2.9 x 9.4 x 6.6 cm; 68.04 g | | Scent Name | Citrus | | UPC | 712703256379 730158597298 | | Unit Count | 70.0 gram | ## Product Details - **Brand:** Fudge Urban - **Hair type:** Dry - **Item form:** Wax - **Item volume:** 70 Millilitres - **Liquid volume:** 70 Millilitres - **Material Type Free:** Cruelty free - **Number of items:** 1 - **Product benefits:** Strengthening, shape and hold, frizz control, non-sticky, no shine - **Scent:** Citrus - **Unit count:** 70.0 gram ## Images ![Urban Matte Wax, Firm Hold All Day Styling, Non-Sticky and Invisible Texture, Hair Wax for Men, 70 g - Image 1](https://m.media-amazon.com/images/I/81ifjaZsUVL.jpg) ## Available Options This product comes in different **Style** options. ## Questions & Answers **Q: Is this water soluble? Does it wash out wi water rinse only ?** A: It washes out easily but never tried without shampoo. I would think you wouldnt fully remove it without a bit of shampoo **Q: Is it vegan?** A: Hi Shelley, Unfortunately this product isn't suitable for vegans as it contains Lanolin. Many thanks, Team Fudge x **Q: Does it make grey hair look darker ?** A: It depends on application on damp or dry hair. **Q: what does it smell like?** A: Very nice. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best on market - good hold, brilliant texture and matte effect *by F***4 on 15 January 2026* Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection ### ⭐⭐⭐⭐⭐ Good product *by Z***H on 12 March 2026* Perfect textured finish! ### ⭐⭐⭐⭐ Works well *by W***Y on 19 October 2025* Good hold with no greasy look ## Frequently Bought Together - Fudge Urban Matte Wax! - 70ml! - Fudge Sculpt Matte Hed 8 Matte Hold Factor Texture Paste 2.5 oz - Fudge Matte Hed Extra Strong Hold Texture Wax, 2.87 Ounce --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky](https://www.desertcart.us/products/49014098-urban-matte-wax-firm-hold-all-day-styling-non-sticky) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-23*