---
product_id: 48935397
title: "Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation True Nude/Sand"
brand: "rimmel"
price: "$39.08"
currency: USD
in_stock: true
reviews_count: 10
category: "Rimmel"
url: https://www.desertcart.us/products/48935397-old-product-and-packaging-rimmel-lasting-finish-25-hour-foundation
store_origin: US
region: United States of America
---

# 25-hour wear Vitamin E hydration SPF 20 sun protection Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation True Nude/Sand

**Brand:** rimmel
**Price:** $39.08
**Availability:** ✅ In Stock

## Summary

> 💄 Own your all-day flawless glow — because your skin deserves the ultimate power play.

## Quick Answers

- **What is this?** Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation True Nude/Sand by rimmel
- **How much does it cost?** $39.08 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/48935397-old-product-and-packaging-rimmel-lasting-finish-25-hour-foundation)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Built-In Skin Defense:** SPF 20 shields your skin while vitamin E fights free radicals for all-day protection.
- • **Comfort Serum Infused:** Hydrating formula keeps your skin nourished and fresh, never cakey or dry.
- • **Sweat & Transfer Proof:** No more worrying about mask marks or smudges—your makeup stays put through every hustle.
- • **Unstoppable 25-Hour Wear:** Stay flawless from dawn till way past dusk without a single touch-up.
- • **Full Coverage, Natural Finish:** Conceal imperfections seamlessly with a medium-to-full coverage that looks like your skin, only better.

## Overview

Rimmel Lasting Finish 25 Hour Foundation in True Nude offers a long-lasting, full-coverage liquid formula enriched with a comfort serum and vitamin E for hydration and skin protection. Featuring SPF 20, it provides lightweight sun defense while resisting sweat, transfer, and humidity. Ideal for all skin types, this foundation blends effortlessly to conceal imperfections with a natural finish that lasts up to 25 hours, making it a must-have staple for busy professionals seeking flawless, enduring makeup.

## Description

Product Description Rimmel London’s Lasting Finish 25 Hour Foundation with Comfort Serum gives you a ideal complexion that feels better and stays put from morning to night. It blends seamlessly, instantly and easily into your skin, concealing dark circles and imperfections. No need to worry about sweat, heat, or humidity… your foundation stays flawless for up to 25 hours! The skin-friendly comfort serum delivers instant hydration while the vitamin E helps provide additional skin protection from free radicals. Lasting Finish 25 Hour Foundation in True Nude is the ideal base for the rest of your makeup. Use it to achieve a flawless complexion and even out your skin tone. Apply a small amount - a little goes a long way - then you can either sheer it out or build it up, with a beauty blender or a brush. The coverage is medium to full and sets beautifully (not too fast) without budging. A must-have in every girl's makeup bag of tricks, Lasting Finish 25 Hour Foundation would make a lovely gift for a girlfriend, sister… or mum! Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look. Ingredients Aqua/water/eau, Cyclopentasiloxane, Titanium Dioxide, Butylene Glycol, Cetyl Peg/ppg-10/1 Dimethicone, Ethylhexyl Methoxycinnamate, Talc, Trimethylsiloxysilicate, Sodium Pca, Silica Silylate, C12-15 Alkyl Ethylhexanoate, Magnesium Sulfate, Zinc Stearate, Dimethicone/vinyl Dimethicone Crosspolymer, Acrylates/c12-22 Alkyl Methacrylate Copolymer, Bis Peg/ppg-14/14 Dimethicone, Amodimethicone, Laureth-7, Lecithin, Tribehenin, Disteardimonium Hectorite, Phenoxyethanol, Trihydroxystearin, Chlorphenesin, Dimethiconol, Triethoxycaprylylsilane, Xanthan Gum, Parfum/fragrance, Pentylene Glycol, Tocopheryl Acetate, Propylene Carbonate, Hydroxyethylcellulose, Glycerin, Citric Acid, Fructose, Sodium Hydroxide, Urea, Laureth-4, Hexyl Cinnamal, Limonene, Butylphenyl Methylpropional, Allantoin, Maltose, Sodium Chloride, Sodium Lactate, Sodium Sulfate, Trehalose, Benzyl Salicylate, Linalool, Geraniol, Bht, Citronellol, Alpha-isomethyl Ionone, Glucose, Sodium Hyaluronate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, [May Contain/+/-:iron Oxides (Ci 77491, Ci 77492, Ci 77499)] P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Prepare the skin using a moisturizer and/or foundation. 2. Apply Lasting Finish 25H Foundation using a brush, sponge or fingertips to blend. See more

Review: In depth review after years of use. - So I have been wearing this for years now, so this is going to be a pretty in depth review. The bottle is a lovely thick glass cylinder which is weighty to hold. The lid fits securely and is unlikely to come off in your bag. The labels are modern, and like most rimmel products it has had several updates over the years in its bottle and label design, but the product remains almost exactly the same. Applying: The foundation is easy to apply. Against all advice, I actually apply it with my fingers as I find that using a brush can leave brush marks in it, as I don't have the right sort of brush and I like to apply it fairly thick. Staying power: Is very good. I can go to bed, and as long as I sleep on my back I can wake up the next day almost perfect. Now that's something. If I sleep on my side it does rub off a bit on the cheeks but that's to be expected. Removing: It's very easy to get off. I usually use a baby wipe or a cotton pad with some make up remover. Shower gel or face wash in the shower doesn't tend to work as well in my opinion. Water: Sweat will remove a little bit of the foundation. Especially if your sweating heavily at the gym or on one of the few really hot days we get in the UK in the summer. A light shower of rain on the other hand, won't touch it. Nor will getting in the shower with your make up on as long as you don't rub it or wet it too much. I frequently do my make up before I shower if I'm not washing my hair that day and I come out of the shower looking perfect, even if I get a bit of water on my face. Colour match: I find that in the summer, I have to go up a shade to match my slight tan and stop myself looking too pasty around all the sunbed lovers. I'm not lucky enough to tan very much so I don't have to worry too much about that. Sometimes I won't go up a shade I'll just use a slightly darker powder over the foundation. In the winter, I'm pretty pale but not ghostly and I find ivory 100 a perfect match. In the summer I like shade 200. The pigment in this foundation is very strong so you do need a good colour match or you will end up with a rim around your face where your foundation colour doesn't match your skin. I find a bit of bronzer under the chin and jawline helps to blend it in, as well as blending the foundation down a little when applying. Cakeyness: This make up never looks cakey. Even with layers and layers of different powders over it. I use a pressed finishing powder, bronzer, contouring powders and a highlighter and even with all that it looks amazing. I find that around my lip area and 'side burn' area near the ears where there is a little facial hair it can look a little clumpy sometimes but I just wipe the areas with a tissue to take some off and it's fine. Mouisturising: This foundation never dries out my face, but others do. The moisturiser in this is very good and helps to keep my dry patches moist when I get them in winter. It's a lovely bonus to have that in a foundation anyway, most don't include any sort of moisturiser. Sun protection: This at the time of writing the foundation is SPF20 which gives you 20 mins in the sun without worrying about burning which I find is perfect for normal days when your not outside much. On longer sunshine days I just apply a little suncream on top of it. I have never been burnt whilst wearing it so I presume because of the heavy pigment it blocks the sun from your skin mostly anyway, which you can look at in one of two ways, either 'Yay it protects me' or 'Ugh I can't tan whilst wearing it.'. Smell: It has a slight smell. Sometimes I think it reminds me of plasticine ever so slightly, it's quite pleasant. It doesn't linger once it's on and dry. 25 hour claim: I've been wearing this since around 2010, back then if was marketed as a 12 hour foundation and even back then I'd always tell people it lasted much longer than that. I kind of doubt 25 hours would be possible in everyday life. I think somewhere in between is more realistic on a very good day. Maybe if you sat still and never touched your face, sweated, slept or anything it could go 25 hours. In real day to day life, it easily lasts a full day at work. On a busy day, morning to bedtime, I will apply twice. Usually because I have a bad habit of rubbing my face under my eyes or on my chin when I'm stressed or concentrating. I can't recommend this enough. My skin is a bit oily at times and a bit of pressed powder over the top of the foundation helps to soak that up over the day and prolong the length of time it stays on for. It lasts really well and looks really good on me. Friends have converted to it after seeing me using it. If your looking for an affordable but excellent quality foundation, stop reading and just buy it, you won't regret it.
Review: LOVE THIS - I love that this gives full coverage which looks like a natural finish and doesn't leave a line on my jaw. When I wear a mask, it does not come off on the inside of the masks like others I have used, this will also be great for the collar of my coat. Looks decent in the morning too if I end up sleeping in it, but mascara lets me down! Although after applying spots can still show through, skin settles down after a while and this fades, so on the day to day I am happy to apply this and not bother with concealer, however on a night out etc I will apply concealer to look more picture perfect. It is not overly heavy, it does not collect in my lines. I do reapply powder a couple of times a day, but I have done that for twenty years whatever the foundation. In my opinion, this is just as good as foundations I used to pay £30 for. If I had the cash, I would still dabble in £30 foundations to find one more gorgeous, but it may just be my youth has passed so it would be wasted money anyway. Can't resist keeping the near £25 for other treats given the negligible difference. This is my go-to from now on; any useful tips for summer shade would be appreciated! Wondering if I should try darker shades when I go golden in the summer or if its safer to just add bronzer over the top? Want to avoid white face tan chest this year! Also the finish on the foundation, although its full coverage, you can't tell when its on in the horrific thick cakey way. It looks very natural. This is my go-to until it is inevitably discontinued as they always are.

## Features

- Contains vitamin E which helps provide additional skin protection from free radicals
- Indulge yourself in a long-lasting make-up with 25 hour foundation enriched with comfort serum
- Show off your flawless face with a full coverage formula
- Enjoy rub, transfer and sweat proof formula
- Take care of proper sun protection with lightweight SPF 20 formula with non-greasy feel

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0047X8LSE |
| ASIN  | B0047X8LSE |
| Best Sellers Rank | 2,742 in Beauty ( See Top 100 in Beauty ) 43 in Face Foundations |
| Brand | Rimmel |
| Colour | true nude |
| Customer Reviews | 4.6 4.6 out of 5 stars (18,224) |
| Customer reviews | 4.6 4.6 out of 5 stars (18,224) |
| Date First Available | 19 Oct. 2010 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 33 x 33 x 123 millimetres |
| Item model number | 34788307303 |
| Item model number  | 34788307303 |
| Item weight | 30 Grams |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Package Weight | 0.12 Kilograms |
| Package dimensions | 12.4 x 3.2 x 2.9 centimetres |
| Product Dimensions | 3.3 x 3.3 x 12.3 cm; 30 g |
| Product Dimensions  | 3.3 x 3.3 x 12.3 cm; 30 g |
| Skin type | All |
| Special features | moisturising |
| Speciality | natural |
| Sun protection | 20 Sun Protection Factor (SPF) |
| Target audience | women |
| Volume | 30 Millilitres |

## Product Details

- **Brand:** Rimmel
- **Colour:** true nude
- **Item form:** Liquid
- **Material Type Free:** Aluminium Free
- **Package information:** Bottle
- **Product benefits:** Flawless
- **Recommended uses for product:** Skin Care
- **Skin tone:** True Nude
- **Skin type:** All
- **Sun protection:** 20 Sun Protection Factor (SPF)

## Images

![Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation True Nude/Sand - Image 1](https://m.media-amazon.com/images/I/71Gbj0wzpRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ In depth review after years of use.
*by A***E on 2 May 2016*

So I have been wearing this for years now, so this is going to be a pretty in depth review. The bottle is a lovely thick glass cylinder which is weighty to hold. The lid fits securely and is unlikely to come off in your bag. The labels are modern, and like most rimmel products it has had several updates over the years in its bottle and label design, but the product remains almost exactly the same. Applying: The foundation is easy to apply. Against all advice, I actually apply it with my fingers as I find that using a brush can leave brush marks in it, as I don't have the right sort of brush and I like to apply it fairly thick. Staying power: Is very good. I can go to bed, and as long as I sleep on my back I can wake up the next day almost perfect. Now that's something. If I sleep on my side it does rub off a bit on the cheeks but that's to be expected. Removing: It's very easy to get off. I usually use a baby wipe or a cotton pad with some make up remover. Shower gel or face wash in the shower doesn't tend to work as well in my opinion. Water: Sweat will remove a little bit of the foundation. Especially if your sweating heavily at the gym or on one of the few really hot days we get in the UK in the summer. A light shower of rain on the other hand, won't touch it. Nor will getting in the shower with your make up on as long as you don't rub it or wet it too much. I frequently do my make up before I shower if I'm not washing my hair that day and I come out of the shower looking perfect, even if I get a bit of water on my face. Colour match: I find that in the summer, I have to go up a shade to match my slight tan and stop myself looking too pasty around all the sunbed lovers. I'm not lucky enough to tan very much so I don't have to worry too much about that. Sometimes I won't go up a shade I'll just use a slightly darker powder over the foundation. In the winter, I'm pretty pale but not ghostly and I find ivory 100 a perfect match. In the summer I like shade 200. The pigment in this foundation is very strong so you do need a good colour match or you will end up with a rim around your face where your foundation colour doesn't match your skin. I find a bit of bronzer under the chin and jawline helps to blend it in, as well as blending the foundation down a little when applying. Cakeyness: This make up never looks cakey. Even with layers and layers of different powders over it. I use a pressed finishing powder, bronzer, contouring powders and a highlighter and even with all that it looks amazing. I find that around my lip area and 'side burn' area near the ears where there is a little facial hair it can look a little clumpy sometimes but I just wipe the areas with a tissue to take some off and it's fine. Mouisturising: This foundation never dries out my face, but others do. The moisturiser in this is very good and helps to keep my dry patches moist when I get them in winter. It's a lovely bonus to have that in a foundation anyway, most don't include any sort of moisturiser. Sun protection: This at the time of writing the foundation is SPF20 which gives you 20 mins in the sun without worrying about burning which I find is perfect for normal days when your not outside much. On longer sunshine days I just apply a little suncream on top of it. I have never been burnt whilst wearing it so I presume because of the heavy pigment it blocks the sun from your skin mostly anyway, which you can look at in one of two ways, either 'Yay it protects me' or 'Ugh I can't tan whilst wearing it.'. Smell: It has a slight smell. Sometimes I think it reminds me of plasticine ever so slightly, it's quite pleasant. It doesn't linger once it's on and dry. 25 hour claim: I've been wearing this since around 2010, back then if was marketed as a 12 hour foundation and even back then I'd always tell people it lasted much longer than that. I kind of doubt 25 hours would be possible in everyday life. I think somewhere in between is more realistic on a very good day. Maybe if you sat still and never touched your face, sweated, slept or anything it could go 25 hours. In real day to day life, it easily lasts a full day at work. On a busy day, morning to bedtime, I will apply twice. Usually because I have a bad habit of rubbing my face under my eyes or on my chin when I'm stressed or concentrating. I can't recommend this enough. My skin is a bit oily at times and a bit of pressed powder over the top of the foundation helps to soak that up over the day and prolong the length of time it stays on for. It lasts really well and looks really good on me. Friends have converted to it after seeing me using it. If your looking for an affordable but excellent quality foundation, stop reading and just buy it, you won't regret it.

### ⭐⭐⭐⭐⭐ LOVE THIS
*by U***E on 20 January 2022*

I love that this gives full coverage which looks like a natural finish and doesn't leave a line on my jaw. When I wear a mask, it does not come off on the inside of the masks like others I have used, this will also be great for the collar of my coat. Looks decent in the morning too if I end up sleeping in it, but mascara lets me down! Although after applying spots can still show through, skin settles down after a while and this fades, so on the day to day I am happy to apply this and not bother with concealer, however on a night out etc I will apply concealer to look more picture perfect. It is not overly heavy, it does not collect in my lines. I do reapply powder a couple of times a day, but I have done that for twenty years whatever the foundation. In my opinion, this is just as good as foundations I used to pay £30 for. If I had the cash, I would still dabble in £30 foundations to find one more gorgeous, but it may just be my youth has passed so it would be wasted money anyway. Can't resist keeping the near £25 for other treats given the negligible difference. This is my go-to from now on; any useful tips for summer shade would be appreciated! Wondering if I should try darker shades when I go golden in the summer or if its safer to just add bronzer over the top? Want to avoid white face tan chest this year! Also the finish on the foundation, although its full coverage, you can't tell when its on in the horrific thick cakey way. It looks very natural. This is my go-to until it is inevitably discontinued as they always are.

### ⭐⭐⭐⭐⭐ Best foundation
*by Y***S on 4 December 2025*

I love the old rimmel foundation. The new one is just not as good. Great seller and always on time. Thank you.

## Frequently Bought Together

- Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation True Nude/Sand
- Rimmel Stay Matte Pressed Powder, Silky Beige, 14g
- RIMMEL LONDON - Natural Bronzer - Silky-Smooth & Ultra-Fine Bronzing Powder - Sunkissed Look, Mimicking Natural Tan - 002 Sunbronze - 14g

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-20*