--- product_id: 48045439 title: "Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight" brand: "aveda" price: "$80.15" currency: USD in_stock: true reviews_count: 8 category: "Aveda" url: https://www.desertcart.us/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay store_origin: US region: United States of America --- # 100% vegan & cruelty-free Strong-hold matte finish Lightweight, non-greasy formula Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight **Brand:** aveda **Price:** $80.15 **Availability:** ✅ In Stock ## Summary > 💼 Elevate your grooming game with power, style, and conscience. ## Quick Answers - **What is this?** Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight by aveda - **How much does it cost?** $80.15 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay) ## Best For - aveda enthusiasts ## Why This Product - Trusted aveda brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Matte Finish Mastery:** Effortlessly achieve that natural, polished look professionals crave. - • **Unrivaled Strong Hold:** Keep your style locked all day without the shine. - • **Lightweight & Breathable:** Feel the freedom of a product that styles without weighing you down. - • **Versatile Styling Control:** Perfect for finger or comb styling—tailor your look with ease. - • **Ethically Crafted Excellence:** 100% vegan, B Corp certified, and Leaping Bunny approved for conscious grooming. ## Overview Aveda Men Pure-Formance Grooming Clay is a premium, strong-hold hair clay offering a matte finish with a lightweight feel. Designed for all hair types, it provides flexible styling control without shine, made from 100% vegan ingredients and certified cruelty-free. Ideal for professionals seeking a polished yet natural look, this grooming essential is part of Aveda’s eco-conscious men’s hair care line. ## Description Product Description Aveda Men Pure-Formance Grooming Clay is a versatile multitasking clay pomade that will become a must-have in your hair care routine. This 92% naturally derived* formula adds texture and strong pliable hold without adding shine. This lightweight styling clay for hair provides the control you need to create any style—with a comb or your fingers. Formulated without: Animal-Derived Ingredients, Mineral Oil, SLS, SLES, Synthetic Fragrance. The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream and a variety of styling pastes, gels and pomades for all hair types. *Per ISO Standard 16128, from plant sources, non-petroleum mineral sources and/or water. Generic Keywords: guys paste texturising stuff slick back natural air dry definition boys man mens Sun Care Hair & Body Cleanser ItemProductBaseId: 16763 MaterialCode10Digit: A3YY010000 ItemSAPUPC: 018084854006 ASIN: B002RDA2SI Ingredients Ingredients: Water Aqua Eau, Canola Oil Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Aluminum Starch Octenylsuccinate, Silica, Starch Hydroxypropyltrimonium Chloride, Zea Mays (corn) Starch, Orbignya Oleifera (babassu) Seed Oil, Calophyllum Inophyllum Seed Oil, Rosmarinus Officinalis (rosemary) Leaf Extract, Glycyrrhiza Inflata Root Extract, Glycine Soja (soybean) Oil, Hydrolyzed Algin, Yeast Extract Faex Extrait De Levure, Kaolin, Tocopherol, Ursolic Acid, Sodium Chloride, C12-20 Alkyl Glucoside, Peg-100 Stearate, Glyceryl Stearate, Fragrance (parfum), Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol ILN51337 Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients. Directions Take a small amount of the product, warm it between your hands, and apply it evenly to damp or dry hair. Safety Warning No Warning Applicable Review: Great product - A great hair product and a great price. Would definitely recommend as it washes out easily, styles well and is significantly more expensive elsewhere. Review: Light but strong - What a difference it makes. It took me forever to buy as it’s quite expensive but I knew my hairdresser uses it and finally I thought I’m worth to be treated by the good product. I absolutely love it, it’s not heavy or makes my hair stick but it holds it really well. I have just about shoulder length hair, it’s fine hair but I have a lot of it. I use it nearly every day and I can see it’ll last me for long time. Highly recommend! ## Features - Strong-Hold Matte Hair Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish. - Lightweight Formula: Texture clay adds hold without shine and allows you to create and control your style, whether you use a comb or your fingers. - Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste and so much more, all designed for men’s hair. - How to Use: Work a small amount of hair product between palms and apply evenly through damp or dry hair. - Aveda is 100% Vegan, a Certified B Corp and Leaping Bunny Approved. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B002CMLS0A | | Benefits | Matte clay gives strong, pliable hold. | | Best Sellers Rank | 6,869 in Beauty ( See Top 100 in Beauty ) 51 in Hair Styling Putty, Clay & Wax | | Brand Name | Aveda | | Country Of Origin | France | | Customer Reviews | 4.6 out of 5 stars 1,760 Reviews | | Global Trade Identification Number | 00018084851036 | | Hair Type | All | | Hair type | All | | Item Form | Cream | | Item Volume | 75 Millilitres | | Item Weight | 132 Grams | | Item form | Cream | | Liquid Volume | 75 Millilitres | | Liquid volume | 75 Millilitres | | Manufacturer | Aveda | | Material Type Free | Dairy Free | | Number of Items | 1 | | Product benefits | Matte clay gives strong, pliable hold. | | Scent | Vetiver | | Scent Name | Vetiver | | UPC | 018084851036 | | Unit Count | 75.0 millilitre | ## Product Details - **Brand:** Aveda - **Hair type:** All - **Item form:** Cream - **Item volume:** 75 Millilitres - **Liquid volume:** 75 Millilitres - **Material Type Free:** Dairy Free - **Number of items:** 1 - **Product benefits:** Matte clay gives strong, pliable hold. - **Scent:** Vetiver - **Unit count:** 75.0 millilitre ## Images ![Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight - Image 1](https://m.media-amazon.com/images/I/71EggFcg1SL.jpg) ## Questions & Answers **Q: What are the key benefits of Aveda Men Pure-Formance Grooming Clay?** A: It provides a strong yet pliable hold with a matte finish. The lightweight formula adds texture, allowing you to create a variety of styles. **Q: What hair types does Aveda Men Pure-Formance Grooming Clay work best for?** A: It works for all hair types and is particularly good at creating textured, natural looking styles. **Q: How do I use Aveda Men Pure-Formance Grooming Clay?** A: Work a small amount of the clay between your palms and apply it evenly through damp or dry hair. Use your fingers or a comb to create your desired style. **Q: What products should I pair with Aveda Men Pure-Formance Grooming Clay?** A: This grooming clay can be paired with other Aveda Men Pure-Formance products, such as the shampoo and conditioner, for a complete hair care regimen. For a firm hold that lasts, it can be used with Control Force Firm Hold Hair Spray. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great product *by E***L on 1 April 2025* A great hair product and a great price. Would definitely recommend as it washes out easily, styles well and is significantly more expensive elsewhere. ### ⭐⭐⭐⭐⭐ Light but strong *by M***I on 4 May 2026* What a difference it makes. It took me forever to buy as it’s quite expensive but I knew my hairdresser uses it and finally I thought I’m worth to be treated by the good product. I absolutely love it, it’s not heavy or makes my hair stick but it holds it really well. I have just about shoulder length hair, it’s fine hair but I have a lot of it. I use it nearly every day and I can see it’ll last me for long time. Highly recommend! ### ⭐⭐⭐⭐⭐ Great *by C***N on 10 May 2025* Best hair product. Great hold and long lasting ## Frequently Bought Together - Aveda Men Pure-Formance Grooming Clay | Strong Hold | Matte Finish | Lightweight, 2.5 Ounce - Aveda Men Pure-Formance Grooming Cream | Medium Hold | Adds Moisture and Shine, 4.2 Fl Oz - Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay](https://www.desertcart.us/products/48045439-aveda-men-pure-formance-grooming-clay-strong-hold-hair-clay) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-18*