---
product_id: 47923957
title: "Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz"
brand: "bold uniq"
price: "$127.14"
currency: USD
in_stock: true
reviews_count: 13
category: "Bold Uniq"
url: https://www.desertcart.us/products/47923957-purple-shampoo-for-blonde-hair-toning-shampoo-for-blonde-platinum
store_origin: US
region: United States of America
---

# Softens & adds shine Vegan & cruelty-free Vivid violet toner Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz

**Brand:** bold uniq
**Price:** $127.14
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your blonde game—ditch brass, keep the glow!

## Quick Answers

- **What is this?** Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz by bold uniq
- **How much does it cost?** $127.14 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/47923957-purple-shampoo-for-blonde-hair-toning-shampoo-for-blonde-platinum)

## Best For

- bold uniq enthusiasts

## Why This Product

- Trusted bold uniq brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brassy No More:** Neutralizes yellow & orange tones for flawless blonde.
- • **Salon-Grade Toner:** Extends time between salon visits with vivid violet pigment.
- • **Clean Beauty Power:** Paraben & sulphate-free formula, 100% vegan & cruelty-free.
- • **Eco-Chic Packaging:** Fully recyclable bottle for the conscious consumer.
- • **Hydrate & Shine Boost:** Infused with vitamin B5 & 11 natural oils for silky smooth hair.

## Overview

Bold Uniq Purple Shampoo is a professional-grade, vegan-friendly toner designed to neutralize brassy yellow and orange hues in blonde, platinum, grey, and silver hair. Its sulfate- and paraben-free formula, enriched with vitamin B5 and 11 natural oils, softens, hydrates, and adds shine while protecting color vibrancy. Ideal for extending salon results, this 237ml shampoo is cruelty-free and packaged sustainably, making it a must-have for the modern, eco-conscious blonde.

## Description

Sulfate-free, vegan purple shampoo neutralizes brassiness, enhances cool tones in blonde, platinum, and gray hair, and smooths and hydrates for a healthy, vibrant look.

Review: Great price, effective product, staple product for cool blondes - After using many purple shampoos on the market (including some very pricey ones), I decided to buy this a couple of weeks ago and didn’t realise how much of a staple this would become in the hair routine. I love it. I previously used on my hair to achieve an overall cooler tone to my balayage, which worked great. However, recently I did my roots at home (with help from a family member who is a hairdresser) due to lockdown and my roots went a little orangey. After one use this shampoo took out these brassy tones and achieved an overall silvery look to my whole hair, I didn’t even have to use a toner. If used weekly for 5 minutes this can rid any yellow tones and keep blonde hair looking freshers for longer. However, for those out there wanting to achieve a more overall silvery look, by adjusting the leave in time to 10-15 mins this is attainable and the difference is noticeable straight away. Because each hair reacts differently I would definitely suggest (as the instructions state) to build a tolerance to the shampoo, with first use having a low leave-in time (I had it on for 3 minutes the first time and still noticed a difference). This will also minimise the chances of turning your hair a more violet colour as opposed to blonde! Also, wear gloves - this stuff is the strongest I’ve ever tried on the market and can stain hands and finger-nails if not careful (& towels!). Overall; great price, effective product, perfect for blondes aiming to cool down their brassy tones or lengthen time in between root refresh’s at the hairdresser (hell do we need that right now). The only downside is, this product can be a little drying so I would recommend a weekly mask to minimise effects. The photos attached are 1) before 2) after 3) after in different lighting.
Review: Great value for money 💰 - I have box dyed my hair blonde for over 3 years and this lead to it looking more yellow and brassy. It was also very dry and the amount of split ends I had was shocking. I wanted to change the colour of my hair to a ashy/silver colour and this product came highly recommended online and on YouTube vlogs. It's smells very natural, almost fruity but the vibrancy of the purple shampoo can be overwhelming but do not worry, it doesn't seem to stain clothes or bathroom tiles but please wear gloves when applying as it does stain hands (as I found out!) For the first application I left it on for 5 mins and instantly the brassy tones had disappeared. The lighter parts of my hair did have a purple hint but this is easy to fix with a clarifying shampoo in the next wash. For the next application I left it in for 8 mins and it went more of a silver colour but still didn't take to my roots as well. For the final go I left it on for 15 mins and this also dyed my roots leaving my hair an ashy/silver colour all over. I was surprised at how soft and healthy my hair felt after using it and it was as if my split ends just repeared themselves. Great value for money too and you don't need a lot of it as it spreads well. I find every 4-6 weeks is a good time frame to top up as it's non-permanent so will fade. Overall amazing product with salon results 👍

## Features

- CRUELTY FREE: The Bold Uniq purple shampoo is paraben-free, sulphate-free and vegan-friendly! Our products are never tested on animals, and our packaging is fully recyclable to reduce waste.
- PRESERVE COLOUR: Extend time between expensive salon visits with this toner for blonde hair. The vivid violet colour of this blonde hair shampoo banishes brassy yellow hues and brightens cool ash tones.
- NEUTRALISE BRASS: This blonde toner neutralises brassiness in blonde, platinum, gray, and silver coloured hair. Try this silver shampoo with a bond restoring treatment like BoldPlex conditioner for added hydration.
- SOFT & SMOOTH: Our toner for blonde hair is formulated with a vitamin B5 derivative to soften and add natural shine to colour-treated hair. The non-drying formula helps tame frizz and reduce breakage with 11 natural oils.
- HEALTHIER HAIR - Bold Uniq is the best purple shampoo on the market to protect your hair's health from harmful ultraviolet rays and colour fading, while maintaining the perfect shade of blonde hair.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0743CZWCP |
| Active Ingredients | vitamin b5 |
| Benefits | Softening, Adding Shine, Neutralizing Brassy Tones |
| Best Sellers Rank | 67,508 in Beauty ( See Top 100 in Beauty ) 2,038 in Shampoos (Beauty) |
| Brand | BOLD UNIQ |
| Brand Name | BOLD UNIQ |
| Customer Reviews | 4.4 out of 5 stars 35,719 Reviews |
| Global Trade Identification Number | 00611745861582 |
| Hair Type | Colour Treated |
| Hair type | Colour Treated |
| Item Form | Liquid |
| Item Type Name | Purple - Silver Shampoo for Blonde Hair: Silver Toning Shampoo for Platinum and Violet Tones - No Yellow: Blue Hair Toner to Revitalise Blonde, Bleached and Highlighted Hair - Sulphate-Free (237ml) |
| Item Weight | 326 Grams |
| Item form | Liquid |
| Manufacturer | Bold Uniq |
| Manufacturer Part Number | BTGBLU00100VEN |
| Material Type Free | Paraben Free, Sulphate Free, cruelty free, vegan |
| Model Number | BTGBLU00100VEN |
| Number of Items | 1 |
| Product benefits | Softening, Adding Shine, Neutralizing Brassy Tones |
| Scent | Unscented |
| Scent Name | Unscented |
| Special Ingredients | vitamin B5, natural oils, paraben-free, sulphate-free, vegan |
| UPC | 611745861582 |
| Unit Count | 237.0 millilitre |

## Product Details

- **Brand:** BOLD UNIQ
- **Hair type:** Colour Treated
- **Item form:** Liquid
- **Material Type Free:** Paraben Free, Sulphate Free, cruelty free, vegan
- **Product benefits:** Softening, Adding Shine, Neutralizing Brassy Tones

## Images

![Purple Shampoo for Blonde Hair - Toning Shampoo for Blonde, Platinum, Bleached, Grey, Ash, and Silver Hair - Eliminates Brassy, Yellow Tones - Vegan, Paraben & Sulphate Free - 237 ml/8 Fl Oz - Image 1](https://m.media-amazon.com/images/I/71UlTc1veEL.jpg)

## Questions & Answers

**Q: Does the Purple Shampoo work on all blonde, platinum, silver or grey hair?**
A: Yes, our product is designed for use on blonde, platinum & silver/grey hair types. It can also be used on blonde highlights or balayage to freshen your tone.

**Q: Will this product help to remove stubborn brassy/yellow tones?**
A: Yes! That's the main use that over one million happy customers purchase the product for. It's potent, and gets to work quick to beat the brass!

**Q: Is this product paraben & sulfate free?**
A: Yes, this product is free from sulfates & parabens and is 100% cruelty-free & vegan-friendly! Our packaging is also made from 100% recycled plastic, and is fully recyclable too. For every bottle you buy, we remove a bottle from the oceans.

**Q: Do I get great results after one use?**
A: Yes! Our Purple Shampoo works within minutes, we have a great little guide written by the Bold Uniq experts that comes in the box that tells you the suggested leave in time for your desired shade.

**Q: Will the product dye my brown/brunette hair blonde?**
A: Unfortunately not, this is a common question we get. If you are looking to transition from brunette to blonde then you need to use a hair dye, this product is not a hair dye and will not change your brunette hair to blonde.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great price, effective product, staple product for cool blondes
*by H***E on 7 May 2020*

After using many purple shampoos on the market (including some very pricey ones), I decided to buy this a couple of weeks ago and didn’t realise how much of a staple this would become in the hair routine. I love it. I previously used on my hair to achieve an overall cooler tone to my balayage, which worked great. However, recently I did my roots at home (with help from a family member who is a hairdresser) due to lockdown and my roots went a little orangey. After one use this shampoo took out these brassy tones and achieved an overall silvery look to my whole hair, I didn’t even have to use a toner. If used weekly for 5 minutes this can rid any yellow tones and keep blonde hair looking freshers for longer. However, for those out there wanting to achieve a more overall silvery look, by adjusting the leave in time to 10-15 mins this is attainable and the difference is noticeable straight away. Because each hair reacts differently I would definitely suggest (as the instructions state) to build a tolerance to the shampoo, with first use having a low leave-in time (I had it on for 3 minutes the first time and still noticed a difference). This will also minimise the chances of turning your hair a more violet colour as opposed to blonde! Also, wear gloves - this stuff is the strongest I’ve ever tried on the market and can stain hands and finger-nails if not careful (& towels!). Overall; great price, effective product, perfect for blondes aiming to cool down their brassy tones or lengthen time in between root refresh’s at the hairdresser (hell do we need that right now). The only downside is, this product can be a little drying so I would recommend a weekly mask to minimise effects. The photos attached are 1) before 2) after 3) after in different lighting.

### ⭐⭐⭐⭐⭐ Great value for money 💰
*by K***E on 1 August 2020*

I have box dyed my hair blonde for over 3 years and this lead to it looking more yellow and brassy. It was also very dry and the amount of split ends I had was shocking. I wanted to change the colour of my hair to a ashy/silver colour and this product came highly recommended online and on YouTube vlogs. It's smells very natural, almost fruity but the vibrancy of the purple shampoo can be overwhelming but do not worry, it doesn't seem to stain clothes or bathroom tiles but please wear gloves when applying as it does stain hands (as I found out!) For the first application I left it on for 5 mins and instantly the brassy tones had disappeared. The lighter parts of my hair did have a purple hint but this is easy to fix with a clarifying shampoo in the next wash. For the next application I left it in for 8 mins and it went more of a silver colour but still didn't take to my roots as well. For the final go I left it on for 15 mins and this also dyed my roots leaving my hair an ashy/silver colour all over. I was surprised at how soft and healthy my hair felt after using it and it was as if my split ends just repeared themselves. Great value for money too and you don't need a lot of it as it spreads well. I find every 4-6 weeks is a good time frame to top up as it's non-permanent so will fade. Overall amazing product with salon results 👍

### ⭐⭐⭐⭐⭐ Yay no more orange yellow hair
*by A***E on 22 October 2023*

I have used this before so I knew it would work again. I’ve bleached my hair 5 times and it was very brassy, orange and yellow. I tried using a blue shampoo for the orange but it turned my hair green. So I tried the purple this time. My method was to ignore the instructions and put it on dry hair instead of wet because my hair was a very orange dark yellow. I wouldn’t recommend doing this on light blonde as you’ll go purple. I left it on for a maximum of 5 minutes as I could see it was starting to turn the ends purple. (The ends of my hair were a much light blonde) Make sure you use gloves for the application and washing it out. Purple gets everywhere! It didn’t smell horrible to me. You can see from my photos the results it gave me. A much better blonde without the orange yellow tones I have before. I will do this again in a few days but probably on wet hair as my blonde has gone a lot lighter in tone now. It’s definitely worth paying more for this as it’s honestly the best one out there that actually works. I’ve tried the branded purple shampoos and they hardly did anything to tone my hair. This one works!

## Frequently Bought Together

- Bold Uniq Purple Shampoo - Remove Yellow Tones & Condition Damaged Hair - For Blonde, Silver or Grey Hair - Paraben & Sulfate Free, Vegan - 8 fl oz
- BOLD UNIQ Purple Leave In Conditioner for Dry & Damaged Blonde, Platinum & Gray/Silver Hair. Light Toning, Hydrating & Detangling. Peta-approved, Vegan & Cruelty-Free. Sulfate & Paraben Free.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/47923957-purple-shampoo-for-blonde-hair-toning-shampoo-for-blonde-platinum](https://www.desertcart.us/products/47923957-purple-shampoo-for-blonde-hair-toning-shampoo-for-blonde-platinum)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-10-31*