---
product_id: 478741185
title: "Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack)"
brand: "theorie"
price: "$95.00"
currency: USD
in_stock: true
reviews_count: 8
category: "Theorie"
url: https://www.desertcart.us/products/478741185-theorie-pure-ultra-gentle-hypoallergenic-shampoo-plant-based-and-vegan
store_origin: US
region: United States of America
---

# Plant-based aloe vera base 27 fl oz pump bottle Hypoallergenic & fragrance-free Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack)

**Brand:** theorie
**Price:** $95.00
**Availability:** ✅ In Stock

## Summary

> 🌱 Elevate your scalp care with pure, plant-powered luxury—because your hair deserves the best.

## Quick Answers

- **What is this?** Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack) by theorie
- **How much does it cost?** $95.00 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/478741185-theorie-pure-ultra-gentle-hypoallergenic-shampoo-plant-based-and-vegan)

## Best For

- theorie enthusiasts

## Why This Product

- Trusted theorie brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Botanical Boost:** Enriched with Argan, Marula & Jojoba oils for nourished, healthy hair that shines.
- • **Minimalist Luxury:** Fragrance-free formula designed for hyper-sensitive users craving gentle, effective cleansing.
- • **Gift-Ready Elegance:** Generous 27 oz pump bottle—perfect for self-care rituals or thoughtful gifting to wellness enthusiasts.
- • **Aloe-Powered Hydration:** Unique aloe vera base delivers soothing moisture, calming even the most delicate skin.
- • **Clean Beauty, Zero Compromise:** Free from sulfates, parabens, phthalates & synthetic dyes—pure care for sensitive scalps.

## Overview

Theorie PURE Ultra Gentle Hypoallergenic Shampoo is a 27 fl oz fragrance-free, plant-based formula designed specifically for sensitive scalps. Powered by an aloe vera base and enriched with nourishing botanical oils like Argan, Marula, and Jojoba, it cleanses gently without sulfates, parabens, or synthetic dyes. Ideal for adults seeking a hypoallergenic, vegan shampoo that soothes irritation and supports healthy hair, all delivered in a convenient pump bottle.

## Description

desertcart.com : Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack) : Beauty & Personal Care

Review: Scent free and fragrance free!! Yayee! - No smell and no irritation!! Finally a product with no scent! I have hyper parosmia (super smeller) so most fragrances make me allergic or sensitive. The shampoo is a slight bit drying - but I have dry hair so it is good for an oily hair person! The conditioner is great - just a dime sized rub on each side and back of my medium length hair; then use a wide-tooth comb stepping away from running water comb through gently and rinse!! My hair comes out super clean and soft!!!! I highly recommend sensitive people give it a try!!!
Review: Best stuff I love it - Great stuff I would purchase it again. I love this. It helps my scalp and it helps my skin and it also stops the itching so if I were you, I’d try to purchase it theory is the best stuff I noticed it on here on desertcart so I gave it a try and I don’t have the problems I used to have so if you need something really good and really good for your hair get theory

## Features

- 𝐂𝐥𝐞𝐚𝐧 𝐁𝐞𝐚𝐮𝐭𝐲 𝐅𝐨𝐫𝐦𝐮𝐥𝐚𝐭𝐢𝐨𝐧: Luxurious formulations crafted without fragrance, synthetic dyes, sulfates, parabens, or phthalates—perfect for those who prefer a minimalist, gentle approach to hair and scalp care. Thoughtfully developed for individuals seeking products that align with sensitive skin lifestyles and clean beauty standards.
- 𝐒𝐨𝐨𝐭𝐡𝐢𝐧𝐠 𝐀𝐥𝐨𝐞 𝐕𝐞𝐫𝐚 𝐁𝐚𝐬𝐞:The Pure Collection stands out with its unique formulation based on aloe vera instead of the typical water base found in traditional products. This choice ensures a focus on calming hydration, ideal for individuals seeking skincare that prioritizes soothing properties.
- 𝐍𝐨𝐮𝐫𝐢𝐬𝐡𝐢𝐧𝐠 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐚𝐥 𝐄𝐧𝐫𝐢𝐜𝐡𝐦𝐞𝐧𝐭: Enriched with healing components such as Argan Oil, Marula Oil, and Jojoba Oil, this hypoallergenic collection of products actively promotes healthy hair and skin.
- 𝐆𝐫𝐞𝐚𝐭 𝐆𝐢𝐟𝐭 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧: Ideal for self-indulgence or gifting, the line of hair and body products offers a luxurious experience for both men and women. These products strike a balance between pampering and practicality, making them thoughtful and useful gifts for individuals who appreciate everyday luxuries.
- 𝐊𝐞𝐲 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬: The formulations contain carefully chosen ingredients such as Aloe Barbadensis Leaf Juice, Marula Oil, Argan Oil, and more. These components have been selected for their beneficial properties. Safety instructions are highlighted, emphasizing the products are for external use only, and caution is advised to avoid eye contact.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BC9TB4JP |
| Active Ingredients | aloe barbadensis leaf juice,ascorbic acid,betaine,carbomer,cetyl alcohol,chloride,glycerin,jojoba,marula oil,tocopherol,vitamin c,vitamin e |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #98,570 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,454 in Hair Shampoo |
| Brand | Theorie |
| Brand Name | Theorie |
| Customer Reviews | 4.3 out of 5 stars 405 Reviews |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Weight | 1.7 Pounds |
| Liquid Volume | 27 Fluid Ounces |
| Manufacturer | Theorie |
| Material Type Free | Fragrance Free |
| Number of Items | 1 |
| Other Special Features of the Product | Hypoallergenic, Not Tested, Vegan |
| Product Benefits | Anti-Frizz |
| Recommended Uses For Product | Cleanse, Itchy Scalp, Psoriasis |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | All Hair Colors |
| UPC | 811843032703 |
| Unit Count | 27.00 Fluid Ounces |

## Product Details

- **Brand:** Theorie
- **Item Form:** Liquid
- **Hair Type:** Normal
- **Scent:** Unscented
- **Age Range (Description):** Adult

## Images

![Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack) - Image 1](https://m.media-amazon.com/images/I/6134Eyhk3yL.jpg)
![Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack) - Image 2](https://m.media-amazon.com/images/I/61T5mewP0eL.jpg)
![Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack) - Image 3](https://m.media-amazon.com/images/I/615gZiMdf2L.jpg)
![Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack) - Image 4](https://m.media-amazon.com/images/I/61947Nzj+5L.jpg)
![Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack) - Image 5](https://m.media-amazon.com/images/I/61xWrP97dtL.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Scent free and fragrance free!! Yayee!
*by T***A on March 22, 2026*

No smell and no irritation!! Finally a product with no scent! I have hyper parosmia (super smeller) so most fragrances make me allergic or sensitive. The shampoo is a slight bit drying - but I have dry hair so it is good for an oily hair person! The conditioner is great - just a dime sized rub on each side and back of my medium length hair; then use a wide-tooth comb stepping away from running water comb through gently and rinse!! My hair comes out super clean and soft!!!! I highly recommend sensitive people give it a try!!!

### ⭐⭐⭐⭐⭐ Best stuff I love it
*by S***N on January 15, 2025*

Great stuff I would purchase it again. I love this. It helps my scalp and it helps my skin and it also stops the itching so if I were you, I’d try to purchase it theory is the best stuff I noticed it on here on Amazon so I gave it a try and I don’t have the problems I used to have so if you need something really good and really good for your hair get theory

### ⭐⭐⭐⭐ Accomplished my reason for choosing th
*by M***I on August 7, 2025*

The shampoo helped my itching scalp! I did notice that shampoo leaves my hair rather soft. I did not use a conditioner so it must be shampoo. I plan to continue use of shampoo.

## Frequently Bought Together

- Theorie PURE Ultra Gentle Hypoallergenic Shampoo – Plant-Based & Vegan – Fragrance Free – Designed for Delicate Scalps – Pump Bottle – 27 fl oz (1 Pack)
- Theorie Pure Collection Hypoallergenic Conditioner -Plant-Based & Vegan - for Soothes Itchy & Allergy Prone Skin - Fragrance-free - Sensitive Scalp, Pump Bottle -800mL - 1 Pack
- Theorie Hypoallergenic Body Wash - Made With Aloe Vera, Argan Oil, Sesame Oil & Marula Oil - Fragrance-Free - Suited for All Skin Types - Pump Bottle 500mL

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-09*