---
product_id: 44121951
title: "London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 100 Pink Bliss, .21oz"
brand: "rimmel"
price: "$10.97"
currency: USD
in_stock: true
reviews_count: 8
category: "Rimmel"
url: https://www.desertcart.us/products/44121951-london-stay-matte-liquid-lip-color-with-full-coverage-kiss
store_origin: US
region: United States of America
---

# 12-hour wear Full coverage in one stroke Waterproof formula London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 100 Pink Bliss, .21oz

**Brand:** rimmel
**Price:** $10.97
**Availability:** ✅ In Stock

## Summary

> 💄 Own your look, all day long with Rimmel’s Stay Matte Liquid Lip Color!

## Quick Answers

- **What is this?** London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 100 Pink Bliss, .21oz by rimmel
- **How much does it cost?** $10.97 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/44121951-london-stay-matte-liquid-lip-color-with-full-coverage-kiss)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Iconic Pink Bliss:** Stand out with the perfect pink shade that complements every skin tone and occasion.
- • **All-Day Confidence:** Stay flawless with a 12-hour kiss-proof, touch-proof matte finish that won’t quit.
- • **Vegan & Waterproof:** Cruelty-free, waterproof formula keeps your look fresh rain or shine.
- • **Effortless Boldness:** Achieve intense, high-impact color in just one lightweight swipe—no touch-ups needed.
- • **Comfort Meets Performance:** Matte lipstick that feels feather-light and never dries out your lips.

## Overview

Rimmel London Stay Matte Liquid Lip Color delivers bold, full-coverage matte lips with a lightweight, waterproof, and vegan formula that lasts up to 12 hours. Featuring a kiss-proof finish and enriched with antioxidants, this lipstick offers all-day comfort and vibrant color in a single stroke, making it a must-have for professionals who demand long-lasting, flawless style.

## Description

Want the London look? Rimmel London introduces Rimmel Stay Matte Liquid Lip Color. The liquid lipstick's high-intensity color delivers a bold makeup look that lasts up to 12 hours. Rimmel Stay Matte Liquid Lip Color delivers full coverage in one stroke that's both touch-proof and waterproof while also being lightweight and comfortable. The perfect gift for women everywhere!

Review: Absolutely Love This Product and Seller - This product has always worked perfectly for me and I have been using it for years. I truly cannot thank the seller enough because I love this product so much. I searched everywhere for it and it seems like it is no longer sold anywhere else, so I really appreciate that you still carry it and make it available. It honestly means a lot. The seller was amazing from start to finish. The item was packaged extremely securely and with great care, and I was able to open it with zero damage. Shipping was incredibly fast and the product arrived exactly as described. You can tell the seller genuinely cares about their customers and the quality of what they send out. The color is beautiful and very pigmented, and the quality is outstanding. It lasts a long time and looks great no matter how long you wear it. It does not come off easily when eating, it does not smudge, and it does not do anything weird or bad. It also does not have a weird taste and does not have any gross chemical smells. It works exactly the way it is supposed to. I have tried so many other brands and nothing has ever compared to this. So many makeup stores online and in person claim theirs is the best, but this truly is the best one. I can confidently say this product is the one, and this seller is absolutely trustworthy. I highly recommend both the product and the seller and I would happily buy from them again.
Review: Great color - Love the lipstick it has a long wear, and the colors are beautiful

## Features

- Bold liquid lipstick that gives an intense and long-lasting matte finish
- Touch-proof, kiss-proof vegan formula holds for up to 12 hours
- High-intensity lip colors create bold looks for all occasions
- Achieve full coverage in one stroke
- Lightweight, waterproof matte lipstick for all-day comfort

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B072FKMDWP |
| Additional Features | Long Lasting |
| Age Range Description | Adult |
| Best Sellers Rank | #11,573 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #80 in Lip Gloss |
| Brand | Rimmel |
| Brand Name | Rimmel |
| Color | Pink Bliss |
| Container Type | Tube |
| Country as Labeled | Great Britain |
| Coverage | Full,Lightweight |
| Customer Reviews | 4.1 out of 5 stars 14,623 Reviews |
| Finish Type | Glossy |
| Finish Types | Glossy |
| Global Trade Identification Number | 03614224112554 |
| Item Dimensions | 0.75 x 4.52 x 0.75 inches |
| Item Form | Stick |
| Item Weight | 18.14 g |
| Lip Color Type | Liquid Lipstick |
| Lip Color Undertone | Pink |
| Manufacturer | Coty Beauty |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Benefits | Waterproof |
| Skin Tone | All |
| Skin Type | All |
| Special Ingredients | Antioxidants |
| Specialty | Waterproof |
| Sun Protection | 15 Sun Protection Factor (SPF) |
| Target Audience | Unisex-Adults |
| Unit Count | 1 Count |

## Product Details

- **Brand:** Rimmel
- **Color:** Pink Bliss
- **Finish Type:** Glossy
- **Item Form:** Stick
- **Product Benefits:** Waterproof

## Images

![London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 100 Pink Bliss, .21oz - Image 1](https://m.media-amazon.com/images/I/51HJRwswWhL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Does it actually not smear or rub off easily?**
A: I wore it to a Christmas party and even after dinner and drinks it was still holding strong. Very impressed with it's staying power.

**Q: Is this cruelty-free?**
A: Hi there! Thank you for your question. At Rimmel we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required. Our parent company Coty has partnered with Cruelty Free International (CFI) and has achieved Leaping Bunny approval for one brand already. Coty is continuing to work with CFI to explore approval for other brands. If you have any further questions, please reach out to our team. You can give us a call at 1-800-715-4023, and we'll be happy to help.

**Q: Does this spread on easily? I'm looking for a matte liquid blush for my upper cheek area where I lack pigment.**
A: I use the black color for my lips and it spreads easily. Make sure you blend it before it dries though.

**Q: I bought the black lipstick but it smudges and starts to come off when I where my mask. Is there something I can do to stop it?**
A: Hi there! Thank you for your question. We are sorry to hear your lipstick is smudging under your mask. Preparation is the key to long lasting lip color. Firstly, make sure your lips are moist and smooth. Use a soft toothbrush or washcloth to gently brush away flakes and  dryness.  Then apply a base coat under your lipstick.  This creates a base for your color to stick, plus it helps stop it from settling into fine lines. Use a light layer of face powder or use a lip liner as a base coat. We hope these tips help! If you have further questions, please give us a call at 1-800-715-4023 or send us an email through our website. Have a great day!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Love This Product and Seller
*by E***O on January 5, 2026*

This product has always worked perfectly for me and I have been using it for years. I truly cannot thank the seller enough because I love this product so much. I searched everywhere for it and it seems like it is no longer sold anywhere else, so I really appreciate that you still carry it and make it available. It honestly means a lot. The seller was amazing from start to finish. The item was packaged extremely securely and with great care, and I was able to open it with zero damage. Shipping was incredibly fast and the product arrived exactly as described. You can tell the seller genuinely cares about their customers and the quality of what they send out. The color is beautiful and very pigmented, and the quality is outstanding. It lasts a long time and looks great no matter how long you wear it. It does not come off easily when eating, it does not smudge, and it does not do anything weird or bad. It also does not have a weird taste and does not have any gross chemical smells. It works exactly the way it is supposed to. I have tried so many other brands and nothing has ever compared to this. So many makeup stores online and in person claim theirs is the best, but this truly is the best one. I can confidently say this product is the one, and this seller is absolutely trustworthy. I highly recommend both the product and the seller and I would happily buy from them again.

### ⭐⭐⭐⭐⭐ Great color
*by P***Z on January 2, 2026*

Love the lipstick it has a long wear, and the colors are beautiful

### ⭐⭐⭐⭐ Decent Enough
*by A***K on April 13, 2023*

I normally use the Nyx Liquid Suede in the color Alien, but it's currently so expensive to order on Amazon that I decided to try this instead until I can get my hands on my usual liquid lip. To start, the color is not as strong and opaque as I'm used to, this has a slight sheer finish that can be built up on luckily, but I typically just like to do one layer as my lips get easily dried out. On a positive note though, having to build up the color doesn't leave my lips feeling too heavy or dried out, so that is good. It isn't really moisturizing, but it doesn't drain my lips of life so that is a huge plus. It also seems to stay put once it's dried, although I haven't done a full-day test so I'm not sure how long it will stay on. The final thing I do want to mention is the smell. Weirdly, this has a sort of candle wax-like smell to it. It's hard to describe but if you are sensitive to smells this could be an issue for you. Overall, I give it a 4/5. It probably won't be my go-to but in a pinch, it's a good enough option.

## Frequently Bought Together

- Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 100 Pink Bliss, .21oz
- Maybelline Super Stay Matte Ink Liquid Lipstick Makeup, Long Lasting High Impact Color, Up to 16H Wear, Dreamer, Warm Pink Neutral, 1 Count
- Rimmel London Provocalips 16hr Kiss-Proof Lip Color - Two-Step Liquid Lipstick to Lock in Color and Shine - 430 Wish Upon A Berry, .14 fl.oz.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-01*