---
product_id: 41448453
title: "Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "$13.82"
currency: USD
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.us/products/41448453-photo-focus-matte-liquid-foundation-classic-beige-vegan-and-cruelty
store_origin: US
region: United States of America
---

# Long-lasting, buildable coverage Vegan & cruelty-free formula Tested under 7 lighting conditions Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** $13.82
**Availability:** ✅ In Stock

## Summary

> 📸 Glow on, no filter needed — flawless skin that works as hard as you do!

## Quick Answers

- **What is this?** Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** $13.82 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/41448453-photo-focus-matte-liquid-foundation-classic-beige-vegan-and-cruelty)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Cruelty-Free:** Ethically crafted for the conscious professional who cares about impact.
- • **Flawless Camera-Ready Finish:** Road-tested under 7 different lighting setups for perfect selfie-ready skin anytime.
- • **Matte, Light-Diffusing Complex:** Soft-focus matte finish that blurs imperfections and eliminates white cast.
- • **Buildable, Lightweight Coverage:** Customize your look from natural to medium-high without feeling heavy or cakey.
- • **All-Day Wear for Active Lifestyles:** Stays flawless through sweat, heat, and long workdays—your new beauty MVP.

## Overview

wet n wild Photo Focus Matte Liquid Foundation in Classic Beige is a vegan, cruelty-free, and hypoallergenic foundation designed for all skin types. Tested under seven different lighting conditions, it delivers a matte, light-diffusing finish that ensures a flawless, camera-ready look without white cast. Its buildable, long-lasting formula stays put through busy, active days, making it a budget-friendly dupe for high-end foundations with a perfect match for medium-deep undertones.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

Review: A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear! - Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on desertcart for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!
Review: WOW. - This is actually a pretty amazing foundation. I usually go for ELF studio, but it's a little thick and dry for my liking, as I'm in my mid thirties and not only have fantastic skin, but would like to KEEP it that way without it getting dried out by makeup. I normally go for BB creams, but I've been wanting something a bit more on the medium coverage side. I saw how inexpensive this was and decided to give it a whirl. WOW. This is almost as silly and long lasting as a foundation serum. The coverage is positively perfect, too! It doesn't look like I'm wearing a mask, but it does great at covering dark circles and brightening my face up. It also has that perfect balance between being moisturizing and being matte. The spatula was weird at first. But it actually lets you apply just the right amounts in all the right areas, and doesn't leave a mess like bottles without pumps do. I really like it, and it feels way more professional than any other method I've used for initially getting foundation on my face before blending. Also... I'm a light olive. It's so freaking bleeping hard to find a foundation that fits my skin tone! They're either too light, too pink, too orange, too dark, etc. But the golden beige fits my skin tone just right so that - despite not being my EXACT color - it blends very nicely without looking unnatural! I'm totally hooked on this now. I just hope they don't take it away any time soon! P.S. Pic is after over 12 hours of wear. I am SO TIRED. But my makeup is still totally on pointe! 😍

## Features

- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01NCVFXEP |
| Additional Features | Hypoallergenic, Not-Tested-On-Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #8,825 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #96 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Classic Beige |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Buildable Coverage |
| Customer Reviews | 4.3 out of 5 stars 24,775 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00077802537133 |
| Item Dimensions | 3.97 x 1.53 x 3.97 inches |
| Item Form | Liquid |
| Item Type Name | Matte Liquid Foundation |
| Item Weight | 0.29 Ounces |
| Manufacturer | Markwins Beauty Products |
| Manufacturer Part Number | 371C |
| Material Type Free | cruelty free |
| Model Number | 371C |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless |
| Recommended Uses For Product | Moisturizing |
| Skin Tone | Medium Deep |
| Skin Type | All, Combination, Dry, Oily |
| Specialty | Oiliness & Visible Pores |
| UPC | 077802537133 |

## Product Details

- **Color:** Classic Beige
- **Item Form:** Liquid
- **Material Type Free:** cruelty free
- **Recommended Uses For Product:** Moisturizing
- **Skin Type:** All, Combination, Dry, Oily

## Images

![Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/41rVd1fvMPL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
*by T***G on February 27, 2018*

Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection!

### ⭐⭐⭐⭐⭐ WOW.
*by J***M on October 4, 2019*

This is actually a pretty amazing foundation. I usually go for ELF studio, but it's a little thick and dry for my liking, as I'm in my mid thirties and not only have fantastic skin, but would like to KEEP it that way without it getting dried out by makeup. I normally go for BB creams, but I've been wanting something a bit more on the medium coverage side. I saw how inexpensive this was and decided to give it a whirl. WOW. This is almost as silly and long lasting as a foundation serum. The coverage is positively perfect, too! It doesn't look like I'm wearing a mask, but it does great at covering dark circles and brightening my face up. It also has that perfect balance between being moisturizing and being matte. The spatula was weird at first. But it actually lets you apply just the right amounts in all the right areas, and doesn't leave a mess like bottles without pumps do. I really like it, and it feels way more professional than any other method I've used for initially getting foundation on my face before blending. Also... I'm a light olive. It's so freaking bleeping hard to find a foundation that fits my skin tone! They're either too light, too pink, too orange, too dark, etc. But the golden beige fits my skin tone just right so that - despite not being my EXACT color - it blends very nicely without looking unnatural! I'm totally hooked on this now. I just hope they don't take it away any time soon! P.S. Pic is after over 12 hours of wear. I am SO TIRED. But my makeup is still totally on pointe! 😍

### ⭐⭐⭐⭐ Great Coverage, Just a Little Heavier Than I Prefer 💄✨
*by S***E on February 4, 2026*

I really like this foundation and was impressed with the coverage. It goes on smoothly and does a great job evening out my skin tone. The color matched well, and it gives a nice matte finish that lasts throughout the day. The only downside for me is that it feels a little heavier than I prefer, especially if you like lightweight or barely-there makeup. It would be perfect for someone who wants fuller coverage, but I personally prefer something lighter for everyday wear. Pro tip: Apply with a damp sponge and light layers for a more natural feel. Overall, a good foundation with strong coverage and staying power. 💖✨

## Frequently Bought Together

- wet n wild Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free
- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
- wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones, Translucent

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-22*