--- product_id: 4137973 title: "Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz" brand: "rimmel" price: "$19.33" currency: USD in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.us/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long store_origin: US region: United States of America --- # 10h waterproof wear intense pigmentation retractable twist pencil Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz **Brand:** rimmel **Price:** $19.33 **Availability:** ✅ In Stock ## Summary > 👁️‍🗨️ Define your look, own the room. ## Quick Answers - **What is this?** Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz by rimmel - **How much does it cost?** $19.33 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Built-In Smudger:** Create smoky, sultry looks on the go with the integrated smudger—no extra tools needed. - • **All-Day Confidence:** Waterproof formula locks in bold color for up to 10 hours—no smudges, no stress. - • **Effortless Precision:** Soft, creamy texture glides on smoothly for sharp, defined lines every time. - • **Low Maintenance Luxury:** Retractable pencil design means no sharpening—always ready for your next move. - • **Dermatologist & Ophthalmologist Tested:** Safe for sensitive eyes, so you can slay your look worry-free. ## Overview Rimmel London Exaggerate Waterproof Eye Definer in Deep Ocean delivers intense, long-lasting color with a creamy, retractable pencil and built-in smudger. Waterproof for up to 10 hours, this dermatologist-tested eyeliner offers effortless precision and smudge-proof confidence for all-day wear. ## Description Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and color-intense for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. Review: My favorite eyeliner! - I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color! Review: Great eyeliner! - My favorite eyeliner, goes on dark and stays on all day! Will always use this one unless they change ingredients in it, I will be a fan! ## Features - Soft creamy texture. - Retractable pencil with built-in smudger. - Waterproof eyeliner formula for up to 10 hours of long-lasting wear. - Intensely pigmented. - Dermatologist & ophthalmologist tested. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0052Z83JI | | Additional Features | Travel Size | | Age Range Description | Adult | | Best Sellers Rank | #2,284 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #25 in Eye Liners | | Brand | Rimmel | | Brand Name | Rimmel | | Color | Deep Ocean | | Container Type | Palette | | Coverage | Full | | Customer Reviews | 4.5 out of 5 stars 17,762 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Glossy | | Item Dimensions | 0.4 x 1.9 x 6.2 inches | | Item Form | Pencil | | Item Weight | 22.68 g | | Manufacturer | Coty Beauty | | Manufacturer Part Number | DHS-HO-S20812 | | Material Features | Waterproof | | Model Number | 34799523230 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Waterproof | | Skin Tone | All | | Skin Type | All | | Specialty | Waterproof | ## Product Details - **Brand:** Rimmel - **Color:** Deep Ocean - **Item Form:** Pencil - **Number of Items:** 1 - **Product Benefits:** Waterproof ## Images ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 1](https://m.media-amazon.com/images/I/61DRTqTT3WL.jpg) ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 2](https://m.media-amazon.com/images/I/61RoGE3GyxL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is this a dark, almost black blue?** A: Its dark Blue not black. **Q: can you safely put the blue eyeliner in the inner bottom part of the eye** A: I don't know about the blue eyeliner, but I use the white eyeliner on the inner bottom part of the eyelid and have never had a problem with it. **Q: Is this product being discontinued?** A: no **Q: can the ad be printed, how** A: This looks the same blue after you apply It's not like the other brand turn to black after you put on ## Customer Reviews ### ⭐⭐⭐⭐⭐ My favorite eyeliner! *by B***X on December 19, 2025* I absolutely love this eyeliner! This shade, EARL GRAY, is my go-to and I use it 9 out of 10 times. It’s the perfect pigment for me as I rarely wear black eye makeup but this is dark enough to give me enough definition and the texture glides on easily without snagging/pulling the delicate skin around my eyes. I love that it is a twist turn and that I don’t have to sharpen/shave the pencil down for more product. The color stays on for quite some time, all day for me, but if I’m going out in the evening I definitely need to reapply for a fresh look. I don’t use any kind of primer or setting spray so I’m sure it would last longer for those who do. At the end of my day it’s very easy to wipe this off and doesn’t give me raccoon eyes in the morning if I accidentally sleep with it on. Great quality and value for low maintenance, low cost, eye color! ### ⭐⭐⭐⭐⭐ Great eyeliner! *by R***S on April 3, 2026* My favorite eyeliner, goes on dark and stays on all day! Will always use this one unless they change ingredients in it, I will be a fan! ### ⭐⭐⭐⭐⭐ Great price and quality *by T***S on April 10, 2026* Love it blends beautifully , great quality to layer other product with is super cream and easy to apply --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long](https://www.desertcart.us/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-20*