---
product_id: 409676121
title: "Hairline Powder, Root Touch Up Hair Color Auburn 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear"
brand: "boldify"
price: "$38.32"
currency: USD
in_stock: true
reviews_count: 13
category: "Boldify"
url: https://www.desertcart.us/products/409676121-hairline-powder-root-touch-up-hair-color-auburn-4g-instantly
store_origin: US
region: United States of America
---

# 14 shade options Sweat & rain resistant 24-hour wear Hairline Powder, Root Touch Up Hair Color Auburn 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear

**Brand:** boldify
**Price:** $38.32
**Availability:** ✅ In Stock

## Summary

> 🔥 Own your look all day—no roots, no worries!

## Quick Answers

- **What is this?** Hairline Powder, Root Touch Up Hair Color Auburn 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear by boldify
- **How much does it cost?** $38.32 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/409676121-hairline-powder-root-touch-up-hair-color-auburn-4g-instantly)

## Best For

- boldify enthusiasts

## Why This Product

- Trusted boldify brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Shade Guarantee:** Choose from 14 shades with free replacement for a perfect, natural match.
- • **All-Day Confidence:** Locks in place for 24 hours, rain or sweat won’t budge your look.
- • **Instant Root Rescue:** Conceals new growth & thinning hairlines in seconds—no salon needed.
- • **Mess-Free Precision:** Pressed compact design for flawless application without drips or stains.
- • **Scalp-Nourishing Formula:** Infused with lightweight Squalene to gently care for your scalp every use.

## Overview

Boldify Hairline Powder is a pressed root touch-up compact that instantly covers gray roots and thinning hairlines with a natural auburn shade. Its sweat- and rain-resistant formula stays put for 24 hours while nourishing the scalp with Squalene. Available in 14 shades with a free replacement guarantee, it offers a mess-free, precise application for all hair types, making it the ultimate between-salon essential.

## Description

desertcart.com: Boldify Hairline Powder, Root Touch Up Hair Color Auburn 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear : Beauty & Personal Care

Review: Unbelievable. - I’m not sure what kind of dark magic was used to created this product, but it is literal perfection. I have dark/medium ashy brown hair naturally and I just started coloring it a medium/light copper red. I was really worried that I wouldn’t be able to handle my dark roots coming in between salon visits so I read reviews and decided to try this product. This stuff is phenomenal. It completely covers my brown roots, blending them perfectly into the new copper color. Like, my hair still looks like it did the first day I left the salon. Zero roots show at all and the color is an exact match to my dyed color. The product is easy to apply with the little sponge that comes in the jar, a little goes a very long way. I run my hands through my hair all day long and the color never transfers off. The color last for days between washings, but comes out completely with a single shampoo. It even stayed perfect when I had to walk in and out through the rain several times on a rainy road trip. Some things I’ve noticed… I need to be careful not to scrub into my hairline when I wash my face at night or some comes off. But a gentle brushing of the washcloth over my hairline doesn’t affect it. I also recommend to start with very little product and apply with a gentle hand because it can stain your scalp until the next shampoo. This stuff is amazing. Update: My roots are now about 3/4 inch long and I find that the product still blends perfectly at my hairline, but not as well in my part. If my hair is pulled back into a ponytail, you’d never know I wasn’t a natural redhead, but when my hair is down this product makes my roots totally unobjectionable, but not wholly natural looking. I still definitely wouldn’t go a day without it. Additionally, now I’m using much more product through my hairline, my part, and even throughout my hair and back to my crown (my hair is curly so I try to blend the roots where they’re seen around my curls at my scalp. I do find just a little color will transfer onto my hands when I run my fingers in my hair, but otherwise all of my initial observations remain true. The color lasts days, doesn’t bleed when I sweat, doesn’t transfer to clothes and rinses clean from my white washcloths. Five stars.
Review: Great product - Very good. Covers well. It’s very simple to use and stays put until you wash your hair.

## Features

- INSTANT ROOT COVERAGE: This pressed root cover up instantly conceals new growth and fills in thinning hairlines. It’s the perfect, easy fix between salon appointments.
- NO MESS APPLICATION: Unlike sticky sprays, our grey hair coverage touch up is a pressed compact. Get precise control with no messy drips, stains, or overspray on your skin.
- STAYS PUT ALL DAY: This root touch up binds to your hair and scalp, locking in place for 24 hours. It is sweat and rain resistant for confidence that lasts until your next shampoo.
- GENTLE ON YOUR SCALP: Our unique hair powder is infused with Squalene. It's a gentle, lightweight ingredient that helps nourish your hair and scalp with every application.
- FIND YOUR PERFECT SHADE: Our hair fillers for thinning hair come in 14 shades. If you pick the wrong one, we offer a free shade replacement to guarantee a flawless, natural result.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0952D6N36 |
| Best Sellers Rank | #103 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand | Boldify |
| Brand Name | Boldify |
| Color | Auburn |
| Container Type | Compact |
| Customer Reviews | 4.5 out of 5 stars 1,427 Reviews |
| Global Trade Identification Number | 09421905493963 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Powder |
| Item Weight | 2.86 g |
| Manufacturer | Boldify |
| Manufacturer Part Number | BLD2004AU |
| Material Features | Unscented |
| Material Type Free | Paraben Free, Peroxide Free, Sulfate Free |
| Model Number | BLD2004AU |
| Number of Items | 1 |
| Package Information | Compact |
| Product Benefits | Color Protection, Color Restoring, Dermatologist Tested, Root Touch Up, Shine |
| Recommended Uses For Product | Bald spot coverage, Hair loss concealment, Root touch-up |

## Product Details

- **Brand:** Boldify
- **Color:** Auburn
- **Item Form:** Powder
- **Package Information:** Compact
- **Product Benefits:** Color Protection, Color Restoring, Dermatologist Tested, Root Touch Up, Shine

## Images

![Hairline Powder, Root Touch Up Hair Color Auburn 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear - Image 1](https://m.media-amazon.com/images/I/51uSBE0RneL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: How Do I Pick the Right Shade?**
A: Go darker if you're between 2 shades and for any application at the root. Go lighter when brightening highlights. If the shade's off, the color discrepancy will be clear, coverage will be hard to attain, and the finish may look powdery or dull.

**Q: What Should I Do if I Choose the Wrong Shade?**
A: At BOLDIFY, we prioritize your satisfaction. If the shade isn't perfect, click 'Get Help' next to your order OR scan the code inside the product box, and we'll send you another shade at no additional cost. Let us help you find the perfect match!

**Q: Does BOLDIFY Hairline Powder Work For All Hair Types and Conceal All Types of Hair Loss?**
A: BOLDIFY Hairline Powder works for all hair types, including different textures & colors. It can help conceal most types of hair loss - thinning, bald patches, receding hairlines, and more. Use with BOLDIFY Hair Fibers for maximum hair loss coverage.

**Q: How Long Does it Last?**
A: BOLDIFY Hairline Powder has impressive staying power, lasting for up to 24 hours under normal environmental conditions. It's designed to withstand sweat and rain, ensuring that it stays put even in challenging weather conditions.

**Q: Is this product safe to use on the scalp?**
A: Yes. It won't clog pores and is safe for daily use on hair, scalp or brows. The gentle ingredients in our powder are rigorously tested for purity. Our talc is FREE from asbestos and other contaminants sometimes found in lesser-quality raw materials.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Unbelievable.
*by T***W on March 24, 2024*

I’m not sure what kind of dark magic was used to created this product, but it is literal perfection. I have dark/medium ashy brown hair naturally and I just started coloring it a medium/light copper red. I was really worried that I wouldn’t be able to handle my dark roots coming in between salon visits so I read reviews and decided to try this product. This stuff is phenomenal. It completely covers my brown roots, blending them perfectly into the new copper color. Like, my hair still looks like it did the first day I left the salon. Zero roots show at all and the color is an exact match to my dyed color. The product is easy to apply with the little sponge that comes in the jar, a little goes a very long way. I run my hands through my hair all day long and the color never transfers off. The color last for days between washings, but comes out completely with a single shampoo. It even stayed perfect when I had to walk in and out through the rain several times on a rainy road trip. Some things I’ve noticed… I need to be careful not to scrub into my hairline when I wash my face at night or some comes off. But a gentle brushing of the washcloth over my hairline doesn’t affect it. I also recommend to start with very little product and apply with a gentle hand because it can stain your scalp until the next shampoo. This stuff is amazing. Update: My roots are now about 3/4 inch long and I find that the product still blends perfectly at my hairline, but not as well in my part. If my hair is pulled back into a ponytail, you’d never know I wasn’t a natural redhead, but when my hair is down this product makes my roots totally unobjectionable, but not wholly natural looking. I still definitely wouldn’t go a day without it. Additionally, now I’m using much more product through my hairline, my part, and even throughout my hair and back to my crown (my hair is curly so I try to blend the roots where they’re seen around my curls at my scalp. I do find just a little color will transfer onto my hands when I run my fingers in my hair, but otherwise all of my initial observations remain true. The color lasts days, doesn’t bleed when I sweat, doesn’t transfer to clothes and rinses clean from my white washcloths. Five stars.

### ⭐⭐⭐⭐⭐ Great product
*by A***A on July 2, 2026*

Very good. Covers well. It’s very simple to use and stays put until you wash your hair.

### ⭐⭐⭐⭐⭐ Pretty darn cool!
*by T***Y on June 28, 2026*

My Lord -- Great quality! When my auburn color is fading between appointments I can easily and quickly cover the roots on top and at the sides and one would never know the color isn't natural. So easy to apply, compared to the spray I have used to date. Only drawback is it can temporarily stain a golf hat, so if I am going to golf I don't need the color anyway. Heh

## Frequently Bought Together

- BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48-Hour Stain-Proof - Auburn
- BOLDIFY Hair Fibers (12g) - Fill In Thinning and Fine Hair for an Instantly Fuller, Thicker Look - 14 Shades for Women & Men - Auburn
- BOLDIFY Dual-Ended Hairline Powder Brush - Precision Makeup Brush Set with Sponge Tip for Seamless Blending - Ideal as a Concealer Brush, Hair Contour Brush, and Root Touch Up

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-01*