--- product_id: 406476588 title: "Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g" brand: "boldify" price: "$39.76" currency: USD in_stock: true reviews_count: 13 category: "Boldify" url: https://www.desertcart.us/products/406476588-boldify-hairline-powder-root-touch-up-hair-color-auburn-4g store_origin: US region: United States of America --- # 14 shade options + free replacement Sweat & rain resistant 24h hold Instant root coverage Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g **Brand:** boldify **Price:** $39.76 **Availability:** ✅ In Stock ## Summary > 🔥 Own your roots, own the room. ## Quick Answers - **What is this?** Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g by boldify - **How much does it cost?** $39.76 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/406476588-boldify-hairline-powder-root-touch-up-hair-color-auburn-4g) ## Best For - boldify enthusiasts ## Why This Product - Trusted boldify brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Confidence:** Sweat and rain resistant formula locks in place for 24 hours of flawless coverage. - • **Nourishing Formula:** Infused with lightweight Squalene to gently care for your scalp while you cover up. - • **Mess-Free Precision:** Compact powder design ensures zero drips, stains, or overspray for a clean, professional look. - • **Perfect Shade Guarantee:** Choose from 14 shades with a free replacement if you don’t get the perfect match—because your look deserves perfection. - • **Flawless Instant Concealment:** Press, apply, and vanish roots in seconds—no salon needed. ## Overview Boldify Hairline Powder in Auburn is a compact, pressed powder root touch-up that instantly conceals new growth and thinning hairlines with a natural finish. Its sweat- and rain-resistant formula stays put for 24 hours, while nourishing Squalene keeps your scalp healthy. Available in 14 shades with a free shade replacement guarantee, this hypoallergenic, paraben- and sulfate-free powder offers a mess-free, precise application for all hair types. ## Description FULL, VOLUMINOUS, HEALTHY HAIR HI! WE’RE BOLDIFY. WE ARE HAIRCARE THAT TRIMS AWAY AT PERFECTION, VOLUMIZES SELF-CONFIDENCE, AND IS ROOTED IN CELEBRATING YOU, JUST AS YOU ARE, TO HELP YOU FLIP YOUR NARRATIVE AND BOLDIFY YOUR WORLD. That means innovative products, stylist-approved formulas that deliver results, and bold packaging all at an affordable price. HI! WE’RE BOLDIFY. WE ARE HAIRCARE THAT TRIMS AWAY AT PERFECTION, VOLUMIZES SELF-CONFIDENCE, AND IS ROOTED IN CELEBRATING YOU, JUST AS YOU ARE, TO HELP YOU FLIP YOUR NARRATIVE AND BOLDIFY YOUR WORLD. That means innovative products, stylist-approved formulas that deliver results, and bold packaging all at an affordable price. Boldify Fan Favorites Review: Exceeded expectations - Amazing product. I have naturally fine, blonde hair so when I dye it dark red or brown my scalp tends to show through. This touch up completely covers the fine hairs and makes my hair look super thick and full. The auburn seamlessly blends with my dyed medium/reddish hair. So easy and fast to apply and lasts until the next wash. Will definitely repurchase! Review: Perfect root cover up!! - Absolutely brilliant! I’ve used a spray in the past (different brand) and whilst it worked and the colour matched, it was messy and transferred easily. I was sceptical trying the Boldify product as it looked like a powder and I didn’t know if it would be effective - I have red/auburn dyed hair with very light blonde/grey roots. So when roots come through it makes my hair look super thin at the top, but the roots aren’t long enough to justify dying again. This product is amazing!! Just a little dab on roots with the supplied applicator and honestly it looks so natural! So so impressed. It didn’t rub off onto my fingers when I touched it, and I was dancing at a concert that night too so got a bit sweaty, and the colour didn’t run! I definitely recommend and will be using this product regularly now :) Perfect size to pop in small handbag too! Not sure how long each pot lasts, but even if it’s only a couple of applications it’s great value. I didn’t get a ‘before’ photo as honestly I didn’t think it would work so well - but I will try to remember to take a comparison photo next time I use! ## Features - INSTANT ROOT COVERAGE: This pressed root cover up instantly conceals new growth and fills in thinning hairlines. It’s the perfect, easy fix between salon appointments. - NO MESS APPLICATION: Unlike sticky sprays, our grey hair coverage touch up is a pressed compact. Get precise control with no messy drips, stains, or overspray on your skin. - STAYS PUT ALL DAY: This root touch up binds to your hair and scalp, locking in place for 24 hours. It is sweat and rain resistant for confidence that lasts until your next shampoo. - GENTLE ON YOUR SCALP: Our unique hair powder is infused with Squalene. It's a gentle, lightweight ingredient that helps nourish your hair and scalp with every application. - FIND YOUR PERFECT SHADE: Our hair fillers for thinning hair come in 14 shades. If you pick the wrong one, we offer a free shade replacement to guarantee a flawless, natural result. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0952D6N36 | | Benefits | Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up | | Best Sellers Rank | 331 in Beauty ( See Top 100 in Beauty ) 1 in Hair Mascaras | | Brand | Boldify | | Brand Name | Boldify | | Colour | Auburn | | Container Type | Compact Case | | Country Of Origin | China | | Customer Reviews | 4.4 out of 5 stars 1,385 Reviews | | Full Cure Time | 48 Hours | | Global Trade Identification Number | 09421905493963 | | Hair Color Permanence | Temporary | | Hair Type | All | | Hair type | All | | Item Form | Powder | | Item Weight | 0.1 Ounces | | Item form | Powder | | Manufacturer | Boldify | | Manufacturer Part Number | BLD2004AU | | Material Features | Hypoallergenic, Non Toxic | | Material Type Free | Paraben Free, Peroxide Free, Sulphate Free | | Model Number | BLD2004AU | | Number of Items | 1 | | Package Size Name | 4 g | | Package information | Compact Case | | Product benefits | Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up | | Recommended Uses For Product | Hair Fall Control | | Suitable Hair Colour | Grey | | Unit Count | 4.0 gram | ## Product Details - **Brand:** Boldify - **Colour:** Auburn - **Hair type:** All - **Item form:** Powder - **Material Type Free:** Paraben Free, Peroxide Free, Sulphate Free - **Material feature:** Hypoallergenic, Non Toxic - **Number of items:** 1 - **Package information:** Compact Case - **Product benefits:** Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up - **Unit count:** 4.0 gram ## Images ![Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g - Image 1](https://m.media-amazon.com/images/I/51uSBE0RneL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g - Image 2](https://m.media-amazon.com/images/I/71CBj-gCJfL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g - Image 3](https://m.media-amazon.com/images/I/61JieqR6ToL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g - Image 4](https://m.media-amazon.com/images/I/711phWVGfKL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Auburn 4g - Image 5](https://m.media-amazon.com/images/I/714Ij2+ThHL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Does BOLDIFY Hairline Powder Work For All Hair Types?** A: Yes. BOLDIFY Hairline Powder is suitable for all hair types, including different textures and colors. Its gentle formula is both safe and effective for use on any type of hair. **Q: How Long Does It Last?** A: BOLDIFY Hairline Powder has impressive staying power, lasting for up to 24 hours under normal environmental conditions. It's designed to withstand sweat and rain, ensuring that it stays put even in challenging weather conditions. **Q: Is It Easy To Use?** A: Yes! BOLDIFY Hairline Powder is a breeze to apply thanks to its built-in applicator sponge, and removing it is as simple as washing your hair with shampoo and water. **Q: Does It Have any Side-Effects?** A: No. The gentle ingredients contained in our Hairline Powder are rigorously tested for purity, and contained talc is FREE from contaminants sometimes found in lesser-quality raw materials. It won't clog pores and is safe for daily use on hair & scalp. **Q: Does BOLDIFY Hairline Powder Conceal All Types of Hair Loss?** A: BOLDIFY Hairline Powder can help conceal most types of hair loss, including thinning, bald patches, receding hairlines, and more. Use with BOLDIFY Hair Fibers for maximum hair-loss coverage. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Exceeded expectations *by M***L on 16 April 2025* Amazing product. I have naturally fine, blonde hair so when I dye it dark red or brown my scalp tends to show through. This touch up completely covers the fine hairs and makes my hair look super thick and full. The auburn seamlessly blends with my dyed medium/reddish hair. So easy and fast to apply and lasts until the next wash. Will definitely repurchase! ### ⭐⭐⭐⭐⭐ Perfect root cover up!! *by E***A on 29 March 2022* Absolutely brilliant! I’ve used a spray in the past (different brand) and whilst it worked and the colour matched, it was messy and transferred easily. I was sceptical trying the Boldify product as it looked like a powder and I didn’t know if it would be effective - I have red/auburn dyed hair with very light blonde/grey roots. So when roots come through it makes my hair look super thin at the top, but the roots aren’t long enough to justify dying again. This product is amazing!! Just a little dab on roots with the supplied applicator and honestly it looks so natural! So so impressed. It didn’t rub off onto my fingers when I touched it, and I was dancing at a concert that night too so got a bit sweaty, and the colour didn’t run! I definitely recommend and will be using this product regularly now :) Perfect size to pop in small handbag too! Not sure how long each pot lasts, but even if it’s only a couple of applications it’s great value. I didn’t get a ‘before’ photo as honestly I didn’t think it would work so well - but I will try to remember to take a comparison photo next time I use! ### ⭐⭐⭐⭐⭐ Great product *by J***N on 8 February 2025* I bought this to conceal my grey roots and I’ve found it to be one of the best products I’ve used so far. Application is simple and it lasts til my next wash without leaving my hair feeling dirty. My hair is currently red and I used the auburn colour. Although the coverage isn’t perfect I think it’s the best I’ll get and it allows me to go an extra couple of weeks until my next appointment ## Frequently Bought Together - BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48-Hour Stain-Proof - Auburn - BOLDIFY Hair Fibers (12g) - Fill In Thinning and Fine Hair for an Instantly Fuller, Thicker Look - 14 Shades for Women & Men - Auburn - BOLDIFY Dual-Ended Hairline Powder Brush - Precision Makeup Brush Set with Sponge Tip for Seamless Blending - Ideal as a Concealer Brush, Hair Contour Brush, and Root Touch Up --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/406476588-boldify-hairline-powder-root-touch-up-hair-color-auburn-4g](https://www.desertcart.us/products/406476588-boldify-hairline-powder-root-touch-up-hair-color-auburn-4g) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-08-05*