---
product_id: 402281437
title: "PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect"
brand: "provoke"
price: "$4.69"
currency: USD
in_stock: false
reviews_count: 5
url: https://www.desertcart.us/products/402281437-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely
store_origin: US
region: United States of America
---

# Purple & blue pigment tech Deep keratin hydration Icy platinum brightening PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect

**Brand:** provoke
**Price:** $4.69
**Availability:** ❌ Out of Stock

## Summary

> ❄️ Unlock the ultimate icy platinum glow—because your hair deserves to stand out.

## Quick Answers

- **What is this?** PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect by provoke
- **How much does it cost?** $4.69 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/402281437-provoke-go-icy-intensive-toning-hair-mask-300-ml-intensely)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Orange Scented Luxury:** Enjoy a refreshing citrus aroma that elevates your hair care ritual every time.
- • **Customizable Intensity:** Leave on 5+ minutes for bold brightness or less for a subtle icy sheen—your tone, your rules.
- • **Freeze Out Brassy Tones:** Purple & blue pigments neutralize yellow & orange hues for an instant icy platinum glow.
- • **Keratin-Infused Nourishment:** Advanced keratin formula deeply hydrates, leaving hair silky smooth and resilient.
- • **Vibrant Results from First Use:** Experience a visible brightening effect after just one application—no waiting, just wow.

## Overview

PROVOKE Go Icy Intensive Toning Hair Mask is a 300ml ammonia-free treatment designed for blonde, white, and grey hair. It uses purple and blue pigments to neutralize warm brassy tones, delivering an intense icy platinum effect in just one use. Enriched with keratin, it deeply nourishes and hydrates hair, leaving it silky, shiny, and healthy with a refreshing orange scent.

## Description

Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect. This advanced formula has purple and blue pigments to act against both yellow and orange tones for an extra light colour. Leave on for 5 minutes or longer for a more intense colour result. Enriched with keratin to deeply hydrate, leaving your hair beautifully healthy and shiny.

Review: Deja tus rizos suaves , definidos y además con un tono precioso. Una de mis mejores compras en desertcart y de seguro este producto ya se convirtió en parte del cuidado de mis canas. Lo amé desde el primer uso
Review: Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on desertcart) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!!

## Features

- Provoke Go Icy hair mask intensely brightens your hair colour by removing warmer brassy tones for an extra bright icy platinum effect in just 1 use.
- WHO IS THE PERFECT MATCH? Light tones of blonde, white and grey hair
- HOW DOES THE ICY MAGIC WORK? The purple and blue pigments acts against both yellow and orange tones leaving you with an instant extra bright and light Icy platinum blonde. Not only will it transform your colour, but it also has an advanced keratin formula to leave your hair silky smooth and deeply nourished.
- MAXIMISE RESULTS Leave on for more than 5 minutes for a more intense platinum, or less than 5 minutes for a lighter effect.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07XPVNVMN |
| ASIN  | B07XPVNVMN |
| Active Ingredients | Orange |
| Additional Features | Leave In |
| Age Range Description | Adult |
| Best Sellers Rank | #38,805 in Beauty ( See Top 100 in Beauty ) #276 in Hair Deep Conditioners & Treatments |
| Brand Name | PROVOKE |
| Customer Reviews | 4.3 4.3 out of 5 stars (1,275) |
| Customer reviews | 4.3 4.3 out of 5 stars (1,275) |
| Date First Available  | 11 January 2022 |
| Hair Conditioner Type | Hair Conditioning Mask |
| Hair Type | All |
| Item Form | Lotion |
| Item Weight | 0.3 Kilograms |
| Item model number  | 40026718 |
| Liquid Volume | 300 Milliliters |
| Manufacturer | Pro:voke |
| Manufacturer  | Pro:voke |
| Manufacturer Part Number | 40026718 |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Model Number | 40026718 |
| Number of Items | 1 |
| Package Dimensions  | 8.8 x 8.4 x 6.7 cm; 300 g |
| Package Type Name | Pouch |
| Product Benefits | Intensive toning, brightening hair color, hydration, and nourishing hair leaving it healthy and shiny |
| Recommended Uses For Product | toning and brightening hair color |
| Scent Name | Orange |
| Size | 300 ml (Pack of 1) |
| Special Ingredients | Keratin |
| Unit Count | 300 Milliliters |

## Product Details

- **Brand:** PROVOKE
- **Hair type:** All
- **Item form:** Lotion
- **Material features:** Natural

## Images

![PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 1](https://m.media-amazon.com/images/I/61DvH0BJ2gL.jpg)
![PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 2](https://m.media-amazon.com/images/I/91BqaT8rJgL.jpg)
![PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 3](https://m.media-amazon.com/images/I/91+GsPVLDyL.jpg)
![PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 4](https://m.media-amazon.com/images/I/81rF9yUT8xL.jpg)
![PROVOKE Go Icy Intensive Toning Hair Mask 300 ml Intensely Brightens Blonde, White and Grey Hair for An Extra Bright Icy Platinum Effect - Image 5](https://m.media-amazon.com/images/I/91D-JUHR2kL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by L***U on 25 October 2025*

Deja tus rizos suaves , definidos y además con un tono precioso. Una de mis mejores compras en Amazon y de seguro este producto ya se convirtió en parte del cuidado de mis canas. Lo amé desde el primer uso

### ⭐⭐⭐⭐⭐ Review
*by S***L on 21 September 2025*

Having used toners and colour masks in the past with the results only producing a subtle hint of colour, I wasn't expecting such a vibrant result from this Provoke mask but I'm delighted with the result. My hair isn't particularly light (mousey brown) though I do have highlights and that's what I thought the mask would attach to rather than offer complete coverage. I washed my hair, towel dried slightly and then applied the pink colour mask with my hands (no gloves.) I then wrapped my hair in cling film and left the mask on for 10-15 minutes. I think you can see from my photographs how well the colour took, considering my hair isn't blonde. My hands weren't stained but it does stain your fingernails. Using the the pink, my nails looked okay although I did use a Manicare 4-sided nail buffing block (Brought mine on Amazon) to get rid of the staining. Leaves your hair shiny, well conditioned and soft. Update: I use this once a week now to keep the colour topped up. I DO use gloves now! Top tip! If you want the colour to last longer, I've started using the PROVOKE Hair Gloss - High Shine Coat Shampoo. Update: I've been buying this mask at £6.99. Overnight it increased to £12.99 and now it's £13.99!!

### ⭐⭐⭐⭐⭐ Review
*by K***N on 29 March 2026*

Smells nice just need to leave it on a bit longer than the direction say

## Frequently Bought Together

- Pro:voke Go Icy Intensive Toning Hair Mask 300ml
- Pro:voke Touch of Silver Silver Nourish Conditioner (200ml)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-22*