--- product_id: 393393848 title: "L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results" brand: "l'oreal paris" price: "$48.33" currency: USD in_stock: true reviews_count: 13 url: https://www.desertcart.us/products/393393848-loreal-paris-preference-permanent-luminous-hair-colour-8-624-bright store_origin: US region: United States of America --- # Up to 8 weeks of radiant, long-lasting colour 3X shinier hair with luminous gel technology 14 vivid shades for bold self-expression L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results **Brand:** l'oreal paris **Price:** $48.33 **Availability:** ✅ In Stock ## Summary > 🔥 Turn heads with every strand — Bright Red, Bold You! ## Quick Answers - **What is this?** L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results by l'oreal paris - **How much does it cost?** $48.33 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/393393848-loreal-paris-preference-permanent-luminous-hair-colour-8-624-bright) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless Application:** Complete kit with developer, gel, conditioner & gloves for a flawless, mess-minimized experience. - • **Vivid Colour Powerhouse:** Formulated with Liquid Gel tech plus UV filter & Vitamin E for radiant, fade-resistant vibrancy. - • **Shine That Speaks Volumes:** Up to 3X shinier hair instantly transforms dull strands into a glossy statement. - • **Tailored for Bold Millennials:** Express your fearless style with 14 electrifying shades designed to keep you ahead of trends. - • **Salon-Quality Brilliance at Home:** Achieve intense, luminous red that turns heads and lasts up to 8 weeks. ## Overview L'Oréal Paris Preference Permanent Luminous Hair Colour in 8.624 Bright Red delivers salon-inspired, high-intensity colour that lasts up to 8 weeks. Featuring advanced Liquid Gel technology enriched with UV filters and Vitamin E, it ensures up to 3X shinier, radiant hair. The all-in-one kit includes developer cream, colouring gel, and a nourishing post-colour conditioner for easy at-home application and long-lasting brilliance. ## Description Product Description Seeking a vivid colour to express yourself? Discover the permanent colour, Preference Vivids by L'Oréal Paris! This exceptional hair dye is crafted to deliver a high-intensity, shimmering colour that promises to transform your look. You can anticipate an impressive radiance that lasts for up to 8 weeks*, ensuring your bold new colour stays vibrant and captivating, alongside hair that is up to 3 times shinier*. The secret lies in its powerful dyes, infused into the formula for an intense, vivid colour payoff. Complementing this is the Post Vivid Colour Conditioner, a luxurious treatment enriched with beneficial UV filters and Vitamin E, designed to deeply care for your hair and help maintain the radiance and vibrancy of your coloured hair for the 8-week duration. The at-home application process is straightforward: after a crucial 48-hour patch test, simply use the provided gloves, mix the colourant gel with the developer cream, apply evenly, leave for the recommended time, and then follow with the nourishing conditioner before rinsing. Each box is thoughtfully equipped with everything you need for a complete experience: 1x Colourant Gel, 1x Developer Cream, 1x Post Vivid Colour Conditioner, a user guide, and protective gloves. (*Instrumental Test). Ingredients 1241800 - Colour Gel: Aqua / Water , Alcohol Denat. , Peg-4 Rapeseedamide , Glyceryl Lauryl Ether , Deceth-3 , Propylene Glycol , Ethanolamine , Laureth-5 Carboxylic Acid , Ammonium Hydroxide , Dipropylene Glycol , Hexylene Glycol , Poloxamer 338 , 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate , 5-Amino-6-Chloro-O-Cresol , Oleyl Alcohol , Ammonium Thiolactate , Edta , Erythorbic Acid , Parfum / Fragrance. (F.I.L. Z281712/1). 1190015 - Developer CREAM: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202321/2). 1217043 A - Post Vivid Colour Conditioner: Aqua / Water , Cetearyl Alcohol , Glycerin , Behentrimonium Chloride , Candelilla Cera / Candelilla Wax , Amodimethicone , Cetyl Esters , Isopropyl Alcohol , Tocopheryl Acetate , Sodium Pca , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Camelina Sativa Seed Oil , Linalool , Benzyl Alcohol , Benzyl Benzoate , Geraniol , Cetrimonium Chloride , Citronellol , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C232981/1). Directions 1) Protect hands and shoulders, pour the contents from the dye bottle into the developer's bottle, close and shake, 2) Separate hair into small, even sections, apply colour using the tip of the applicator see instruction sheet for laying time, 3) Follow with conditioner, then rinse. Safety Warning Please see back of pack for the latest ingredients list Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ Review: A little product goes a long way. - I've dyed my hair red for over six months, this is one I hadn't tried yet. I watched a YouTube video to get an idea of the intense colour. The product is a cream and a runny gel that is mixed together, so the final mixture is a little runnier than I'm used to. So as little goes a long way.. It stains the skin, so Vaseline on the hair line is recommended,And baby wipes to clean all you go. The product does make the eyes sting a little so make sure your in a well ventilated room. Leave for 30 mind then rinse well. The after care conditioner is excellent.. It's in a long tube and has about four applications.. As my hair is just below my ears. The colour is nice but not as red as I was expecting. My hair has been bleached though, so doesn't hold red dye well. Review: Good, economical, all-round hair dye - Easy to apply to dry hair, then just wait the recommended time and wash out. Bright red hair. Great. ## Features - Permanent hair colour in a new look: L'Oréal Paris Vivids range, For intense, bold colour, shine and radiance, Choose from 14 shades - Results: High-intensity, long-lasting, bold colour, Up to 3X shinier hair, Luminous colour, Lasts up to 8 weeks* - 1) Protect hands and shoulders, pour contents from colouring bottle into developer bottle, close and shake, 2) Part your hair into small, even sections, apply colour using applicator tip (see instruction leaflet for development time), 3) Follow with conditioner, then rinse - Liquid Gel technology enriched with UV filter and Vitamin E Derivative, for long-lasting radiance, colour, and shine - Contents: x1 Colouring gel, x1 Developer Cream, x1 Post Colour Conditioner, Bright Red 8.624 ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B09NQHXWKR | | Benefits | Shine Enhancing | | Best Sellers Rank | 2,008 in Beauty ( See Top 100 in Beauty ) 34 in Permanent Hair Colour | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Colour | PREFERENCE VIVIDS 8.624 BRIGHT RED | | Container Type | Box | | Customer Reviews | 4.6 out of 5 stars 946 Reviews | | Full Cure Time | 30 Minutes | | Global Trade Identification Number | 03600524015206 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Gel | | Item Weight | 272.7 Grams | | Item form | Gel | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | _0.01_8.99___10043 | | Material Features | Natural | | Model Number | _0.01_8.99___10043 | | Number of Items | 1 | | Package information | Box | | Product benefits | Shine Enhancing | | Recommended Uses For Product | Hair Dye | | Set Name | 8.624 | | Suitable Hair Colour | Red | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** PREFERENCE VIVIDS 8.624 BRIGHT RED - **Full cure time:** 30 Minutes - **Hair type:** All - **Item form:** Gel - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Shine Enhancing - **Unit count:** 1.0 count ## Images ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 1](https://m.media-amazon.com/images/I/71KEButVD6L.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 2](https://m.media-amazon.com/images/I/81MWbJqKJAL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 3](https://m.media-amazon.com/images/I/91bwUaeR15L.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 4](https://m.media-amazon.com/images/I/71+MYMxIxJL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 8.624 Bright Red | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results - Image 5](https://m.media-amazon.com/images/I/91cnq+4p0TL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How long will this hair colour last?** A: Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks. **Q: What is the difference between Vivids and Colorista?** A: Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour. **Q: Can I achieve this look on my dark hair?** A: As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation! ## Customer Reviews ### ⭐⭐⭐⭐⭐ A little product goes a long way. *by A***R on 11 April 2026* I've dyed my hair red for over six months, this is one I hadn't tried yet. I watched a YouTube video to get an idea of the intense colour. The product is a cream and a runny gel that is mixed together, so the final mixture is a little runnier than I'm used to. So as little goes a long way.. It stains the skin, so Vaseline on the hair line is recommended,And baby wipes to clean all you go. The product does make the eyes sting a little so make sure your in a well ventilated room. Leave for 30 mind then rinse well. The after care conditioner is excellent.. It's in a long tube and has about four applications.. As my hair is just below my ears. The colour is nice but not as red as I was expecting. My hair has been bleached though, so doesn't hold red dye well. ### ⭐⭐⭐⭐⭐ Good, economical, all-round hair dye *by M***R on 9 April 2026* Easy to apply to dry hair, then just wait the recommended time and wash out. Bright red hair. Great. ### ⭐⭐⭐⭐⭐ Love the colour *by A***R on 12 April 2026* Covers dark hair excellently washes out quickly and dyes clothing when hair wet or rubbing on clothing ## Frequently Bought Together - L'Oréal Paris Permanent Hair Colour, Long-Lasting Shine And Intense Colour, For Up To 8 Weeks, Preference Vivids (Colorista), Bright Red 8.624, X1 Pack - Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099 - Garnier Nutrisse Ultra Color, Permanent Hair Dye, Intense Colour, For All Hair Types, 6.60 Fiery Red --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/393393848-loreal-paris-preference-permanent-luminous-hair-colour-8-624-bright](https://www.desertcart.us/products/393393848-loreal-paris-preference-permanent-luminous-hair-colour-8-624-bright) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-31*