---
product_id: 38859708
title: "wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free"
brand: "wet n wild"
price: "$20.97"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/38859708-wet-n-wild-photo-focus-matte-liquid-foundation-soft-beige
store_origin: US
region: United States of America
---

# Vegan & cruelty-free formula Tested under 7 lighting conditions Matte, light-diffusing complex wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free

**Brand:** wet n wild
**Price:** $20.97
**Availability:** ✅ In Stock

## Summary

> ✨ Capture flawless skin, no filter needed! 📸

## Quick Answers

- **What is this?** wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free by wet n wild
- **How much does it cost?** $20.97 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/38859708-wet-n-wild-photo-focus-matte-liquid-foundation-soft-beige)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Buildable Medium Coverage:** Lightweight formula that feels like a second skin, offering customizable coverage from medium to full.
- • **All-Day Wear & Skin-Friendly:** Hypoallergenic, oil-controlling, and suitable for all skin types, keeping you fresh from AM to PM.
- • **Flawless Camera-Ready Finish:** Road-tested under 7 different lighting setups to ensure perfect selfie-ready skin anytime.
- • **Vegan & Cruelty-Free Confidence:** Ethically crafted foundation that aligns with your values and beauty standards.
- • **Matte Perfection with No White Cast:** Innovative light-adjusting complex delivers a natural matte finish without flashback.

## Overview

wet n wild Photo Focus Matte Liquid Foundation in Soft Beige is a vegan, cruelty-free, and hypoallergenic foundation designed for all skin types. Tested under seven different lighting conditions, it features a matte, light-diffusing formula that prevents white cast and delivers buildable medium coverage with a natural second-skin finish. Ideal for professionals and selfie lovers alike, it controls oil and minimizes pores for all-day flawless wear.

## Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #no filter perfection.

Review: Absolutely beautiful foundation - This is an absolutely beautiful foundation. I can't believe the price. It is light, feels like nothing is on your skin. It gives medium coverage but can be built to full if desired. Doesn't settle into fine lines or pores. Doesn't emphasize texture. Lasts all day. I am a 60+ year old woman and highly recommend. Definitely one I'll keep on hand.
Review: Excellent foundation! - Can't believe how good this foundation is for such a low price! I'm thrilled with the coverage, the color and the wash off! Very good quality for the $$$

## Features

- Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
- Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
- Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.
- Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
- Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin No.nofilter perfection.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01MY7M3R8 |
| Additional Features | Hypoallergenic, Not-Tested-On-Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #9,796 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #87 in Foundation Makeup |
| Brand Name | wet n wild |
| Color | Soft Beige |
| Container Type | Bottle |
| Country as Labeled | China |
| Coverage | Medium |
| Customer Reviews | 4.4 out of 5 stars 5,177 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00077802536532 |
| Item Dimensions | 3.97 x 1.53 x 3.97 inches |
| Item Form | Liquid |
| Item Type Name | Matte Liquid Foundation |
| Item Weight | 8.21 g |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | D365C |
| Material Type Free | Gluten Free |
| Model Number | D365C |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Flawless, Oil Control |
| Recommended Uses For Product | Moisturizing |
| Skin Tone | Medium |
| Skin Type | All, Combination, Dry, Oily |
| Specialty | Oiliness & Visible Pores |
| UPC | 077802536532 |

## Product Details

- **Color:** Soft Beige
- **Item Form:** Liquid
- **Material Type Free:** Gluten Free
- **Recommended Uses For Product:** Moisturizing
- **Skin Type:** All, Combination, Dry, Oily

## Images

![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/713PLASil4L.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/51I8pQcKCeL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/71UjsZoeHRL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/61x08vTuhQL.jpg)
![wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/61zLa1b8H6L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: what is the spatula for**
A: IDK but I just use the spatula to take out FOUNDATION and put it on the back of my hand. Then I apply to face.

**Q: Is porcelain or shell ivory lighter? I don't get a lot of sun**
A: I use cover girl bisque ivory powder over this. I use shell ivory...which I can't believe fir first time matches my skin exactly.  I have light to medium skin with hint of rosiness in my face. Which I hate.  This coverage is definitely lighter skin...lIke a sand color without any red tone or yellow tone.  SHELL IVORY = SAND COLOR.  THEY HAVE MATTE OR DEWY LUMINEUX VERSION.  I am currently using the dewy version...not matte.  It seems a bit heavy..but the magic is how u apply.  Buy one of those silicone tools to spread foundation. Dont use sponges.  U waste alot!  On my chin..I put 3 dots across chin. With silicone spatula spreader tool I can lightly spread it from chin up to above lips and right below eyes.  A little goes a long way and...it stays on all day!  I think it's slightly water proof.  It doesn't smear off when I sweat.  My skin tends to be dry. I'm 50.  It makes my skin very sift..perhaps oil in it?  Might be too much if your young and have oily skin.  God for mid range oily to dry skin or dry skin.

**Q: Which is less yellow/orange, golden beige or bronze beige?**
A: Bronze beige

**Q: Is this matte or dewy?**
A: It’s matte! There is also a dewy line too tho!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely beautiful foundation
*by C***9 on December 28, 2025*

This is an absolutely beautiful foundation. I can't believe the price. It is light, feels like nothing is on your skin. It gives medium coverage but can be built to full if desired. Doesn't settle into fine lines or pores. Doesn't emphasize texture. Lasts all day. I am a 60+ year old woman and highly recommend. Definitely one I'll keep on hand.

### ⭐⭐⭐⭐⭐ Excellent foundation!
*by E***. on April 3, 2025*

Can't believe how good this foundation is for such a low price! I'm thrilled with the coverage, the color and the wash off! Very good quality for the $$$

### ⭐⭐⭐⭐ fair foundation/ great price
*by D***A on April 11, 2020*

I tried this foundation because a you tuber i follow recommended it. I have normal to dry skin with fine lines and dry patches. This is as medium coverage foundation that has a thick consistency. The color was as expected. It wears for approx 5 to 6 hours and I sometimes get the " white polka dots" thing going on on my chin as it wears off. this foundation comes in a glass bottle with a paddle to apply. I find this weird to work with. The initial coverage is pretty. It blurs fine lines and texture and does not settle into pores. It does not apply well with a beauty blender... it just smeared around my face. It applies nicely with fingers or a kabuki brush. I would say that this is a fair foundation but the price makes it worth the try.....

## Frequently Bought Together

- wet n wild Photo Focus Matte Liquid Foundation Soft Beige, Vegan & Cruelty-Free
- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Warm

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-23*