---
product_id: 379828597
title: "Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz"
brand: "rimmel"
price: "$48.05"
currency: USD
in_stock: true
reviews_count: 9
url: https://www.desertcart.us/products/379828597-rimmel-london-lasting-finish-25hr-100-ivory-foundation-25-hour
store_origin: US
region: United States of America
---

# 25HR transfer-proof wear Hyaluronic acid hydration Waterproof & full coverage Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

**Brand:** rimmel
**Price:** $48.05
**Availability:** ✅ In Stock

## Summary

> 💄 Your 25-hour flawless secret weapon—because your skin deserves the best.

## Quick Answers

- **What is this?** Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz by rimmel
- **How much does it cost?** $48.05 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/379828597-rimmel-london-lasting-finish-25hr-100-ivory-foundation-25-hour)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydrate & Protect:** Infused with hyaluronic acid and vitamin E for skin-loving hydration and antioxidant defense.
- • **Waterproof Confidence:** Resists sweat, rain, and smudges so you can own every moment worry-free.
- • **Flawless Full Coverage:** Conceals imperfections with a natural, breathable finish—never cakey or mask-like.
- • **Comfort Serum Technology:** Lightweight formula ensures all-day comfort, even in heat and humidity.
- • **Unstoppable 25-Hour Wear:** Stay flawless from dawn to dusk without a single touch-up.

## Overview

Rimmel London Lasting Finish 25HR Foundation delivers up to 25 hours of waterproof, transfer-proof full coverage with a natural finish. Enriched with hyaluronic acid and vitamin E, it hydrates and protects skin while providing a lightweight, comfortable wear that withstands heat and humidity.

## Description

Lasting Finish 25HR Foundation is a long-lasting Rimmel foundation that provides up to 25 hours of budge-proof, flawless coverage, even in heat and humidity. This lightweight foundation contains hyaluronic acid for instant hydration, Comfort Serum for extra-comfortable wear and added vitamin E to fight off free radicals.

Review: Best foundation ever. - I hope this never gets discontinued!! It used to be sold in drugstores but is now only available online, so I hope it is not on its way to being extinct! I have been using this for so many years, I can't find any other brand that goes on my skin so perfectly and smoothly without looking grainy or too matte or textured, etc. It is absolutely perfect with the best coverage and staying power.
Review: Perfect everyday Foundation - I never really knew much about this company before Rimmel. I knew that Amy Winehouse used their eyeliner. I then heard about this Foundation and how great it was. Well they were not lying. This is the perfect coverage for me. It covers the imperfections and the redness in my face, but does not look like a mask.

## Features

- 25 hours of transfer-proof wear
- Full coverage with a natural finish
- Skin-friendly Comfort Serum
- Waterproof formula
- Formulated with vitamin E and hyaluronic acid

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B09LBB34M4 |
| Best Sellers Rank | #87,372 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #705 in Foundation Makeup |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,162) |
| Manufacturer  | Coty Inc. |
| Package Dimensions  | 8.7 x 5.35 x 1.61 inches; 1 ounces |

## Product Details

- **Color:** Ivory 100
- **Item Form:** Cream
- **Material Type Free:** Paraben Free
- **Recommended Uses For Product:** foundation
- **Skin Type:** Normal

## Images

![Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz - Image 1](https://m.media-amazon.com/images/I/61ktQUJiJjL.jpg)
![Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz - Image 2](https://m.media-amazon.com/images/I/616RQuY-hkL.jpg)
![Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz - Image 3](https://m.media-amazon.com/images/I/61zgrM6otCL.jpg)
![Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz - Image 4](https://m.media-amazon.com/images/I/71AfQArwSRL.jpg)
![Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz - Image 5](https://m.media-amazon.com/images/I/81GlcOLavZL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best foundation ever.
*by Y***Y on April 27, 2025*

I hope this never gets discontinued!! It used to be sold in drugstores but is now only available online, so I hope it is not on its way to being extinct! I have been using this for so many years, I can't find any other brand that goes on my skin so perfectly and smoothly without looking grainy or too matte or textured, etc. It is absolutely perfect with the best coverage and staying power.

### ⭐⭐⭐⭐⭐ Perfect everyday Foundation
*by J***N on June 4, 2025*

I never really knew much about this company before Rimmel. I knew that Amy Winehouse used their eyeliner. I then heard about this Foundation and how great it was. Well they were not lying. This is the perfect coverage for me. It covers the imperfections and the redness in my face, but does not look like a mask.

### ⭐⭐⭐⭐⭐ Rimmel foundation comes in many colors and protects your skin all day long!
*by G***G on March 8, 2025*

I started using Rimmel foundation years ago, and after stores quit carrying it I checked on eBay and Amazon and have been able to find it although the price is 3 times more now, but still cheaper than some brands. I do like this makeup and it last throughout the day, dries quickly and protects your skin all day long.

## Frequently Bought Together

- Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz
- Rimmel London Stay Matte - 001 Transparent - Pressed Powder, Lightweight, High Coverage, Shine Control, 0.49oz
- Rimmel London Stay Matte Liquid Mousse - 091 Light Ivory - Foundation, Lightweight, Shine Control, Oil-Free, 1oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-25*