---
product_id: 379828597
title: "London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz"
brand: "rimmel"
price: "$32.53"
currency: USD
in_stock: true
url: https://www.desertcart.us/products/379828597-london-lasting-finish-25hr-100-ivory-foundation-25-hour-wear
store_origin: US
region: United States of America
---

# 25HR transfer-proof wear Hyaluronic acid hydration Waterproof & full coverage London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

**Brand:** rimmel
**Price:** $32.53
**Availability:** ✅ In Stock

## Summary

> 💄 Your 25-hour flawless secret weapon—because your skin deserves the best.

## Quick Answers

- **What is this?** London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz by rimmel
- **How much does it cost?** $32.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/379828597-london-lasting-finish-25hr-100-ivory-foundation-25-hour-wear)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Hydrate & Protect:** Infused with hyaluronic acid and vitamin E for skin-loving hydration and antioxidant defense.
- • **Waterproof Confidence:** Resists sweat, rain, and smudges so you can own every moment worry-free.
- • **Flawless Full Coverage:** Conceals imperfections with a natural, breathable finish—never cakey or mask-like.
- • **Comfort Serum Technology:** Lightweight formula ensures all-day comfort, even in heat and humidity.
- • **Unstoppable 25-Hour Wear:** Stay flawless from dawn to dusk without a single touch-up.

## Overview

Rimmel London Lasting Finish 25HR Foundation delivers up to 25 hours of waterproof, transfer-proof full coverage with a natural finish. Enriched with hyaluronic acid and vitamin E, it hydrates and protects skin while providing a lightweight, comfortable wear that withstands heat and humidity.

## Description

Lasting Finish 25HR Foundation is a long-lasting Rimmel foundation that provides up to 25 hours of budge-proof, flawless coverage, even in heat and humidity. This lightweight foundation contains hyaluronic acid for instant hydration, Comfort Serum for extra-comfortable wear and added vitamin E to fight off free radicals.

## Features

- 25 hours of transfer-proof wear
- Full coverage with a natural finish
- Skin-friendly Comfort Serum
- Waterproof formula
- Formulated with vitamin E and hyaluronic acid

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09LBB34M4 |
| ASIN  | B09LBB34M4 |
| Age Range Description | Adult |
| Best Sellers Rank | #68,672 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #558 in Foundation Makeup |
| Brand Name | Rimmel |
| Color | Ivory 100 |
| Container Type | Bottle |
| Coverage | Full |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,188) |
| Finish Types | Natural |
| Item Form | Cream |
| Item Weight | 1 Ounces |
| Manufacturer | Coty Inc. |
| Manufacturer  | Coty Inc. |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package Dimensions  | 8.7 x 5.35 x 1.61 inches; 1 ounces |
| Package Type Name | Bottle |
| Product Benefits | Hydrating |
| Recommended Uses For Product | foundation |
| Skin Tone | Light |
| Skin Type | Normal |
| Specialty | natural |
| Sun Protection | 20 Sun Protection Factor (SPF) |
| Unit Count | 1.0 Ounce |

## Product Details

- **Color:** Ivory 100
- **Item Form:** Cream
- **Material Type Free:** Paraben Free
- **Recommended Uses For Product:** foundation
- **Skin Type:** Normal

## Images

![London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz - Image 1](https://m.media-amazon.com/images/I/61ktQUJiJjL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Frequently Bought Together

- Rimmel London Lasting Finish 25HR - 100 Ivory - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz
- Rimmel London Stay Matte - 001 Transparent - Pressed Powder, Lightweight, High Coverage, Shine Control, 0.49oz
- Rimmel London Stay Matte Liquid Mousse - 091 Light Ivory - Foundation, Lightweight, Shine Control, Oil-Free, 1oz

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**Shop now:** [https://www.desertcart.us/products/379828597-london-lasting-finish-25hr-100-ivory-foundation-25-hour-wear](https://www.desertcart.us/products/379828597-london-lasting-finish-25hr-100-ivory-foundation-25-hour-wear)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-17*