---
product_id: 379752723
title: "London Lasting Finish 25HR - 400 Natural Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz"
brand: "rimmel"
price: "$35.78"
currency: USD
in_stock: true
reviews_count: 9
url: https://www.desertcart.us/products/379752723-london-lasting-finish-25hr-400-natural-beige-foundation-25-hour
store_origin: US
region: United States of America
---

# 25HR transfer-proof wear Hydrating Comfort Serum SPF 20 sun protection London Lasting Finish 25HR - 400 Natural Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz

**Brand:** rimmel
**Price:** $35.78
**Availability:** ✅ In Stock

## Summary

> 💄 Your all-day flawless armor — because your skin deserves the best.

## Quick Answers

- **What is this?** London Lasting Finish 25HR - 400 Natural Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz by rimmel
- **How much does it cost?** $35.78 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/379752723-london-lasting-finish-25hr-400-natural-beige-foundation-25-hour)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **SPF 20 Protection:** Shield your skin from harmful UV rays while looking flawless.
- • **Hydration Meets Comfort:** Infused with hyaluronic acid and Comfort Serum for all-day moisture.
- • **Unstoppable 25-Hour Wear:** Stay flawless from dawn till dusk without a single touch-up.
- • **Waterproof & Weatherproof:** Defy humidity, sweat, and rain with confidence.
- • **Full Coverage, Natural Finish:** Conceal imperfections with a breathable, skin-like glow.

## Overview

Rimmel London Lasting Finish 25HR Foundation in Natural Beige offers up to 25 hours of transfer-proof, full coverage with a natural finish. Enriched with hydrating hyaluronic acid, Comfort Serum, and vitamin E, it ensures skin-friendly wear that’s waterproof and includes SPF 20 for sun protection. Perfect for professionals seeking long-lasting, flawless skin that stays fresh through any challenge.

## Description

Lasting Finish 25HR Foundation is a long-lasting Rimmel foundation that provides up to 25 hours of budge-proof, flawless coverage, even in heat and humidity. This lightweight foundation contains hyaluronic acid for instant hydration, Comfort Serum for extra-comfortable wear and added vitamin E to fight off free radicals.

Review: Best foundation ever. - I hope this never gets discontinued!! It used to be sold in drugstores but is now only available online, so I hope it is not on its way to being extinct! I have been using this for so many years, I can't find any other brand that goes on my skin so perfectly and smoothly without looking grainy or too matte or textured, etc. It is absolutely perfect with the best coverage and staying power.
Review: Perfect everyday Foundation - I never really knew much about this company before Rimmel. I knew that Amy Winehouse used their eyeliner. I then heard about this Foundation and how great it was. Well they were not lying. This is the perfect coverage for me. It covers the imperfections and the redness in my face, but does not look like a mask.

## Features

- 25 hours of transfer-proof wear
- Full coverage with a natural finish
- Skin-friendly Comfort Serum
- Waterproof formula
- SPF 20 to help protect skin

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B09LBH9BRR |
| ASIN  | B09LBH9BRR |
| Age Range Description | Adult |
| Best Sellers Rank | #85,310 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #692 in Foundation Makeup |
| Brand Name | Rimmel |
| Color | Natural Beige 400 |
| Container Type | Bottle |
| Coverage | Full |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,169) |
| Finish Types | Natural |
| Item Form | Cream |
| Item Weight | 0.18 Kilograms |
| Item model number  | 3616301178576 |
| Manufacturer | Coty Inc. |
| Manufacturer  | Coty Inc. |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package Dimensions  | 8.27 x 3.62 x 2.32 inches; 6.35 ounces |
| Package Type Name | Box |
| Product Benefits | Smoother,Hydration |
| Recommended Uses For Product | Foundation |
| Skin Tone | Medium |
| Skin Type | Normal |
| Specialty | Waterproof |
| Sun Protection | 20 Sun Protection Factor (SPF) |
| Unit Count | 1.0 Ounce |

## Product Details

- **Color:** Natural Beige 400
- **Item Form:** Cream
- **Material Type Free:** Paraben Free
- **Recommended Uses For Product:** Foundation
- **Skin Type:** Normal

## Images

![London Lasting Finish 25HR - 400 Natural Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz - Image 1](https://m.media-amazon.com/images/I/61T9QlE+y9L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best foundation ever.
*by Y***Y on April 27, 2025*

I hope this never gets discontinued!! It used to be sold in drugstores but is now only available online, so I hope it is not on its way to being extinct! I have been using this for so many years, I can't find any other brand that goes on my skin so perfectly and smoothly without looking grainy or too matte or textured, etc. It is absolutely perfect with the best coverage and staying power.

### ⭐⭐⭐⭐⭐ Perfect everyday Foundation
*by J***N on June 4, 2025*

I never really knew much about this company before Rimmel. I knew that Amy Winehouse used their eyeliner. I then heard about this Foundation and how great it was. Well they were not lying. This is the perfect coverage for me. It covers the imperfections and the redness in my face, but does not look like a mask.

### ⭐⭐⭐⭐⭐ Rimmel foundation comes in many colors and protects your skin all day long!
*by G***G on March 8, 2025*

I started using Rimmel foundation years ago, and after stores quit carrying it I checked on eBay and Amazon and have been able to find it although the price is 3 times more now, but still cheaper than some brands. I do like this makeup and it last throughout the day, dries quickly and protects your skin all day long.

## Frequently Bought Together

- Rimmel London Lasting Finish 25HR - 400 Natural Beige - Foundation, 25-Hour Wear, Full Coverage, Waterproof, 1oz
- Rimmel London Stay Matte - 004 Sandstorm - Pressed Powder, Lightweight, High Coverage, Shine Control, 0.49oz
- Rimmel London Stay Matte Liquid Mousse - 400 Natural Beige - Foundation, Lightweight, Shine Control, Oil-Free, 1oz

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-23*