---
product_id: 3493425
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "$30.29"
currency: USD
in_stock: true
category: "L'oreal Paris"
url: https://www.desertcart.us/products/3493425-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: US
region: United States of America
---

# Up to 9 weeks fade-defying color UV filter & Vitamin E-infused conditioner No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** $30.29
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** $30.29 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/3493425-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
- • **Precision Application:** No-drip gel formula ensures mess-free, exact coverage for flawless results every time.
- • **Complete Hair Color Kit:** All-in-one kit includes color gel, developer crème, shine protect conditioner, gloves, and instructions—everything you need to transform your look.
- • **Gray Coverage & Conditioning:** Superior gray coverage combined with a conditioning treatment for silky, resilient hair.
- • **Trusted Innovation Since 1973:** Backed by decades of L’Oreal Paris expertise, blending cutting-edge tech with premium quality for your signature shade.

## Overview

L'Oreal Paris Superior Preference Medium Brown 5 is a permanent hair color kit delivering rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application, it offers superior gray coverage and conditioning with a UV filter and Vitamin E-infused shine protect conditioner. Suitable for all hair types, this all-in-one kit combines decades of L’Oreal innovation to keep your hair vibrant, silky, and resilient.

## Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KPTU4M |
| ASIN  | B000KPTU4M |
| Best Sellers Rank | #182 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 05 Medium Brown |
| Container Type | Box |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,185) |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Is Discontinued By Manufacturer  | No |
| Item Form | Cream,Powder |
| Item Weight | 20 Grams |
| Item model number  | CTX |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Manufacturer Part Number | 18084838747 |
| Material Features | Gluten Free |
| Material Type Free | Aluminum Free,Paraben Free,Dye Free |
| Model Number | CTX |
| Number of Items | 1 |
| Product Benefits | Conditioning, Hair Coloring |
| Product Dimensions  | 6.3 x 3.55 x 2.25 inches; 0.71 ounces |
| Recommended Uses For Product | Softening |
| Set Name | Hair Coloring Kit |
| Suitable Hair Color | All Hair Colors |
| UPC | 071249253069 |
| UPC  | 071249253069 |
| Unit Count | 1.0 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** 05 Medium Brown
- **Item Form:** Cream,Powder
- **Package Information:** Box
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/812b4Goh2bL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 5 Medium Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray, Medium Brown, 2 Oz(Packaging May Vary)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-14*