---
product_id: 3462964
title: "Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "$26.57"
currency: USD
in_stock: true
reviews_count: 8
category: "L'oreal Paris"
url: https://www.desertcart.us/products/3462964-feria-multi-faceted-shimmering-permanent-hair-color-r48-red-velvet
store_origin: US
region: United States of America
---

# 3X shimmering highlights Vegan & ammonia-free formula 40% stronger hair post-conditioner Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** $26.57
**Availability:** ✅ In Stock

## Summary

> 🔥 Turn heads with every shimmer—Red Velvet that commands attention!

## Quick Answers

- **What is this?** Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** $26.57 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/3462964-feria-multi-faceted-shimmering-permanent-hair-color-r48-red-velvet)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete At-Home Kit:** Includes color, shampoo, and Power Shimmer Conditioner for salon-quality results
- • **Fashion-Forward Shades:** 50+ bold, trend-inspired colors to express your unique style—no salon needed
- • **Strengthening Bond Care:** Bonding Care Complex boosts hair strength by up to 40%, keeping color vibrant longer
- • **Gentle Yet Powerful Formula:** Ammonia & peroxide-free for intense color without compromising hair health
- • **Brilliant Multi-Faceted Shine:** 3X shimmering highlights for head-turning depth and dimension

## Overview

Feria Multi-Faceted Shimmering Permanent Hair Color in R48 Red Velvet delivers intense deep auburn hues with 3X shimmering highlights for a vibrant, multi-dimensional finish. This ammonia- and peroxide-free vegan formula strengthens hair bonds by up to 40% with its Bonding Care Complex, ensuring long-lasting color and healthier hair. Designed by L'Oreal Paris master colorists, this easy-to-use kit includes color, shampoo, and conditioner for professional results at home, making it a top choice for bold, fashion-forward millennials.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: Vibrant color - This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.
Review: Hot Chili (YAY) - Wow!! This stuff is incredible. I was using feria in the blood moon shade forever but it was frying my hair due to the need to frequently redye to freshen my red. This color (hot chili) felt like a new formula that was so much gentler on my hair but delivered a gorgeous rich red that was consistent from my dark brown roots to my previously colored hair. It also gave me 100% grey coverage. I used this about 5 weeks ago and my red is still going strong, though I do use a color depositing conditioner every couple of weeks to freshen my color up. Strongly recommend!

## Features

- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00C8EOYM6 |
| Best Sellers Rank | #365 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | R48 Red Velvet (Intense Deep Auburn) |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 51,494 Reviews |
| Global Trade Identification Number | 00071249241042 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Kit |
| Item Weight | 10.1 Ounces |
| Manufacturer | L'Oreal Paris |
| Material Features | Ammonia-free, Peroxide-free, Long-lasting |
| Material Type Free | Ammonia Free,Peroxide Free,Aluminum Free,Paraben Free |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Hair Coloring |
| UPC | 071249241042 885627197711 524883437246 781624752581 885254683007 701396942805 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** R48 Red Velvet (Intense Deep Auburn)
- **Item Form:** Kit
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81yibWkhLZL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Vibrant color
*by A***R on February 6, 2026*

This review is for Cherry Crush. I previously had black dye in my hair which I stripped out (without bleach) about 3 weeks prior to using this dye. As you can see my hair was a light Auburn/patchy blonde with dark roots. I decided I wanted to stay dark so I went with this shade from a TikTok video I saw. This kit is easy to use, comes with shampoo along with conditioner which is nice. I’ve read many reviews saying that it fades fast, that is to be expected with any box dye kit in my opinion and the history of your hair plays a huge role in longevity of product. Overall I have no complaints. My hair feels soft and I feel the color was true to the description.

### ⭐⭐⭐⭐⭐ Hot Chili (YAY)
*by C***E on January 23, 2026*

Wow!! This stuff is incredible. I was using feria in the blood moon shade forever but it was frying my hair due to the need to frequently redye to freshen my red. This color (hot chili) felt like a new formula that was so much gentler on my hair but delivered a gorgeous rich red that was consistent from my dark brown roots to my previously colored hair. It also gave me 100% grey coverage. I used this about 5 weeks ago and my red is still going strong, though I do use a color depositing conditioner every couple of weeks to freshen my color up. Strongly recommend!

### ⭐⭐⭐⭐⭐ Beautiful color
*by J***J on February 3, 2026*

I received a lot of compliments on this color. It was a little dark at first but faded nicely after the 2nd wash.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6AM Light Amber Brown, Pack of 1, Hair Dye

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.us/products/3462964-feria-multi-faceted-shimmering-permanent-hair-color-r48-red-velvet](https://www.desertcart.us/products/3462964-feria-multi-faceted-shimmering-permanent-hair-color-r48-red-velvet)

---

*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-22*