---
product_id: 340752021
title: "- Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract"
brand: "joico"
price: "$183.84"
currency: USD
in_stock: true
reviews_count: 13
category: "Joico"
url: https://www.desertcart.us/products/340752021-joico-colorful-anti-fade-shampoo-for-color-treated-hair-preserve
store_origin: US
region: United States of America
---

# Up to 8 weeks color vibrancy Sulfate-free gentle cleanse 3X stronger hair resistance - Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract

**Brand:** joico
**Price:** $183.84
**Availability:** ✅ In Stock

## Summary

> ✨ Keep your color vivid and your confidence brighter! 🌟

## Quick Answers

- **What is this?** - Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract by joico
- **How much does it cost?** $183.84 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/340752021-joico-colorful-anti-fade-shampoo-for-color-treated-hair-preserve)

## Best For

- joico enthusiasts

## Why This Product

- Trusted joico brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Shine:** Boosts natural shine and softness, making your hair look effortlessly polished and touchably smooth.
- • **Vibrancy That Lasts:** Preserves your hair color’s brilliance for up to 8 weeks, keeping you salon-fresh longer.
- • **Pure & Gentle Formula:** Sulfate-free cleansing with Camellia Oil & Pomegranate Extract protects hair without stripping essential moisture.
- • **Signature Fresh Scent:** Infused with Pink Grapefruit, Yellow Sunflower, Jasmine & Soft Woods for a refreshing, uplifting wash experience.
- • **Strength in Every Strand:** Fortifies hair to resist breakage 3X better, so your color-treated locks stay healthy and resilient.

## Overview

Joico Colorful Anti-Fade Shampoo is a sulfate-free formula designed specifically for color-treated hair. It gently cleanses while preserving color vibrancy for up to 8 weeks and strengthens hair to resist breakage 3X more effectively. Enriched with Camellia Oil and Pomegranate Extract, it boosts shine and softness, delivering salon-quality results with a fresh, uplifting scent.

## Description

Product Description A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Review: Definitely worth it! - Works great, it’s really been helping stretch my hair color and make it last longer. Smells good and my hair is so shiny and healthy looking now too 🫶
Review: Extends color and leaves hair very manageable. - Wonderful product. Smells very fresh and leaves hair soft. Have colored treated hair and it has extended my visits to the Salon.

## Features

- Gently cleanses color-treated hair
- Fortifies hair for 3X greater resistance to breakage when using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo
- Free of SLS/SLES sulfates / Sodium Lauryl/Sodium Laureth Sulfate

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B093CRX23W |
| Active Ingredients | Sodium Laureth Sulfate |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #18,976 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #566 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Collection Name | Colorful |
| Customer Reviews | 4.7 out of 5 stars 2,009 Reviews |
| Hair Type | Color Treated |
| Item Dimensions | 3 x 3 x 10 inches |
| Item Form | Liquid |
| Item Weight | 2.1 pounds |
| Liquid Volume | 10.01 fluid ounces |
| Manufacturer | Joico |
| Manufacturer Part Number | JOICO-010-1000 ML |
| Material Type Free | Sulfate Free |
| Model Number | 0074469517072 |
| Number of Items | 1 |
| Other Special Features of the Product | Color vibrancy lasts up to 8 weeks* Free of SLS/SLES sulfates Gently cleanses color-treated hair |
| Product Benefits | Color vibrancy lasts up to 8 weeks*. Free of SLS/SLES sulfates. Gently cleanses color-treated hair |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent | Pink Grapefruit, Yellow Sunflower, Jasmine, Soft Woods |
| Scent Name | Pink Grapefruit, Yellow Sunflower, Jasmine, Soft Woods |
| Suitable Hair Color | All Hair Colors |
| UPC | 074469517072 |
| Unit Count | 33.8 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** Joico
- **Hair Type:** chemically-treated-hair
- **Item Form:** Liquid
- **Scent:** Pomegranate

## Images

![- Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract - Image 1](https://m.media-amazon.com/images/I/619Z7z5SVKL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: Is this shampoo for red hair?**
A: Colorful Anti-Fade Shampoo helps fight the fade of all vibrant hair colors – from brunettes to redheads, blondes and beyond.

**Q: Does the shampoo actually put color into your hair?**
A: Unlike our Color Balance or Color Infuse Shampoos, which deposit color into the hair, this Colorful Anti-Fade Shampoo prevents hair that’s been colored from losing its investment shade.

**Q: Does the product contain sulfates?**
A: No. The entire Colorful line was developed free of SLS/SLES sulfates.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Definitely worth it!
*by M***M on December 15, 2025*

Works great, it’s really been helping stretch my hair color and make it last longer. Smells good and my hair is so shiny and healthy looking now too 🫶

### ⭐⭐⭐⭐⭐ Extends color and leaves hair very manageable.
*by G***A on October 11, 2025*

Wonderful product. Smells very fresh and leaves hair soft. Have colored treated hair and it has extended my visits to the Salon.

### ⭐⭐⭐⭐⭐ Great Shampoo
*by A***R on February 21, 2026*

This shampoo is great! Keeps my color lasting longer and my hair strong.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-08-14*