--- product_id: 318341747 title: "Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments" brand: "provoke" price: "$33.89" currency: USD in_stock: true reviews_count: 11 category: "Provoke" url: https://www.desertcart.us/products/318341747-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow store_origin: US region: United States of America --- # Visible brightening & dazzling shine after 1 wash Paraben-free with Aloe Vera & Vitamin E nourishment Violet + Blue pigments for brassy tone neutralization Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments **Brand:** provoke **Price:** $33.89 **Availability:** ✅ In Stock ## Summary > 💜 Shine bright, banish brass – your hair’s new best friend! ## Quick Answers - **What is this?** Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments by provoke - **How much does it cost?** $33.89 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/318341747-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Dual-Pigment Power:** Unique violet and blue pigments neutralize stubborn yellow and orange tones effectively. - • **Smart Routine Ready:** Use every other wash with PROVOKE Colour Care set to maximize vibrancy and longevity. - • **Gentle Yet Effective:** Paraben-free formula enriched with Aloe Vera and Vitamin E for hair health and shine. - • **Instant Brilliance Boost:** Brightens blonde, white, grey & highlighted hair visibly after just one wash. - • **Trusted UK #1 Purple Shampoo:** Join thousands who rely on PROVOKE for salon-quality toning results at home. ## Overview PROVOKE Touch Of Silver Brightening Purple Shampoo is a paraben-free, violet and blue pigment-infused formula designed to neutralize yellow and orange brassy tones in blonde, white, grey, and highlighted hair. Delivering visible brightening and dazzling shine after just one wash, it nourishes hair with Aloe Vera and Vitamin E, making it the UK’s #1 purple shampoo choice for color-treated hair. ## Description PRO:VOKE Touch Of Silver Brightening Shampoo is the original purple shampoo and from the #1 purple brand in the UK. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. Review: نايس - مناسب جدا للشعر الابيض Review: Excellent product - Bought for my wife who has blonde/highlighted hair. She tells me she only needs to use this 2-3 times a month at the most and it really brightens up the colour of her hair. Personally, my only issue with it is that I don't like the smell of it once she has dried her hair...it smells like wet dog to me! But my wife doesn't seem to have noticed that or have an issue with it! Great price as well. ## Features - CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH. - WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair. - HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash. - MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results. - From the #1 purple brand in the UK. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00CM6YYCU | | Active Ingredients | Orange | | Best Sellers Rank | #4,134 in Beauty ( See Top 100 in Beauty ) #228 in Hair Shampoos | | Brand | PROVOKE | | Brand Name | PROVOKE | | Customer Reviews | 4.5 out of 5 stars 9,651 Reviews | | Hair Type | Color Treated | | Hair type | Color Treated | | Item Form | Liquid | | Item Weight | 0.2 Grams | | Item form | Liquid | | Manufacturer | Pro:Voke | | Manufacturer Part Number | 40010972 | | Material Type Free | Paraben Free | | Material type free | Paraben Free | | Model Number | 112485014 | | Number of Items | 1 | | Product Benefits | Brightening | | Product benefits | Brightening | | Scent | aldehydic | | Scent Name | aldehydic | | Special Ingredients | Aloe Vera, Vitamin E, Paraben Free | | Unit Count | 200 Milliliters | ## Product Details - **Brand:** PROVOKE - **Hair type:** Color Treated - **Item form:** Liquid - **Material type free:** Paraben Free - **Product benefits:** Brightening ## Images ![Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments - Image 1](https://m.media-amazon.com/images/I/71w4zbkHrvL.jpg) ## Available Options This product comes in different **Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ نايس *by H***I on 20 December 2025* مناسب جدا للشعر الابيض ### ⭐⭐⭐⭐⭐ Excellent product *by P***E on 1 May 2024* Bought for my wife who has blonde/highlighted hair. She tells me she only needs to use this 2-3 times a month at the most and it really brightens up the colour of her hair. Personally, my only issue with it is that I don't like the smell of it once she has dried her hair...it smells like wet dog to me! But my wife doesn't seem to have noticed that or have an issue with it! Great price as well. ### ⭐⭐⭐⭐ So far so good *by A***S on 21 April 2023* Purchased for my friend, so far it is good and bought in good prize. ## Frequently Bought Together - PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments - PROVOKE Touch of Silver Intensive Conditioner - for Blonde, Platinum, White or Grey Hair - 200 ml - PROVOKE Touch Of Silver Colour Care Conditioner, Purple, 400ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/318341747-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow](https://www.desertcart.us/products/318341747-touch-of-silver-brightening-purple-shampoo-200-ml-neutralises-yellow) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-08-13*