---
product_id: 300839257
title: "The Zurich Axioms: The rules of risk and reward used by generations of Swiss bankers (Harriman Classics)"
price: "$10.67"
currency: USD
in_stock: true
reviews_count: 13
url: https://www.desertcart.us/products/300839257-the-zurich-axioms-the-rules-of-risk-and-reward-used
store_origin: US
region: United States of America
---

# The Zurich Axioms: The rules of risk and reward used by generations of Swiss bankers (Harriman Classics)

**Price:** $10.67
**Availability:** ✅ In Stock

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- **What is this?** The Zurich Axioms: The rules of risk and reward used by generations of Swiss bankers (Harriman Classics)
- **How much does it cost?** $10.67 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/300839257-the-zurich-axioms-the-rules-of-risk-and-reward-used)

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## Description

Pan Macmillan

Review: AXIOMS AS TORCHLIGHT OF LIFE AND SPECULATION - Excellent book ,just mesmerized ,all axioms really so useful ,particularly on risk ( should create enough anxiety,enough stake and no excessive diversification ) , book profit too soon ( even 3 percent monthly profit will have cagr of about 25 percent ) ,jump of shinking ship and rely on intuitions backed by prior relevant knowledge ,have strategy to handle downsides .Concept of optimism,confidence and pessimism were so lucidly explained and for first time ,I really had meaningful insight of those widely used concepts .Congrats Gunther ,you are really genius.
Review: A Short and Plesant Read - Zurich Axioms are a set of twelve major axioms and sixteen minor axioms about risk and returns. The axioms are distilled from long experience of author's father , who was head of a Swiss bank in New York. The author has also drawn upon his own experience of investing in stocks on Wall Street. The best thing about Zurich Axioms is that the author considers investment in stocks as well as investment in real estate or precious metal as well as investment in business venture as speculation. The book is a good compilation of various aspects of investment such as Risk, Greed, Hope, Forecasts, Intuition, Stubbornness, Consensus etc. The book advocates short to medium term investing rather than long term investing. A short but pleasant read.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #8,486 in Books ( See Top 100 in Books ) #10 in Public Finance #371 in Analysis & Strategy |
| Customer Reviews | 4.4 out of 5 stars 1,079 Reviews |

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## Customer Reviews

### ⭐⭐⭐⭐⭐ AXIOMS AS TORCHLIGHT OF LIFE AND SPECULATION
*by D***A on 12 June 2026*

Excellent book ,just mesmerized ,all axioms really so useful ,particularly on risk ( should create enough anxiety,enough stake and no excessive diversification ) , book profit too soon ( even 3 percent monthly profit will have cagr of about 25 percent ) ,jump of shinking ship and rely on intuitions backed by prior relevant knowledge ,have strategy to handle downsides .Concept of optimism,confidence and pessimism were so lucidly explained and for first time ,I really had meaningful insight of those widely used concepts .Congrats Gunther ,you are really genius.

### ⭐⭐⭐⭐ A Short and Plesant Read
*by S***R on 6 March 2019*

Zurich Axioms are a set of twelve major axioms and sixteen minor axioms about risk and returns. The axioms are distilled from long experience of author's father , who was head of a Swiss bank in New York. The author has also drawn upon his own experience of investing in stocks on Wall Street. The best thing about Zurich Axioms is that the author considers investment in stocks as well as investment in real estate or precious metal as well as investment in business venture as speculation. The book is a good compilation of various aspects of investment such as Risk, Greed, Hope, Forecasts, Intuition, Stubbornness, Consensus etc. The book advocates short to medium term investing rather than long term investing. A short but pleasant read.

### ⭐⭐⭐⭐⭐ Excellent book
*by R***R on 13 June 2026*

This particular book which was written for many assets including stock market. But for day trading all those axioms are applicable.

## Frequently Bought Together

- The Zurich Axioms: (Harriman Classics)
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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-11-14*