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# What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures

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What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures [Gallinelli, Frank] on desertcart.com. *FREE* shipping on qualifying offers. What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures

Review: A Must-Own Reference for Real Estate Investors Who Want to Master the Numbers - A Must-Own Reference for Real Estate Investors Who Want to Master the Numbers Frank Gallinelli’s *What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures* is one of those rare books that bridges the gap between theory and practical application. I’ve read my share of real estate books heavy on mindset or strategy, but this one delivers what many gloss over: the math that determines whether a deal is worth doing. Gallinelli breaks down concepts like IRR, NOI, cap rates, DCR, cash-on-cash return, and discounted cash flow in a way that doesn’t overwhelm. Each chapter introduces a measure, explains why it matters, and then gives worked examples that make the formula stick. I especially liked the “test your understanding” sections at the end of chapters—they force you to pause and check if you can actually apply what you just read. What makes the book valuable is how he ties the numbers back to real-world scenarios. For example, spotting inflated expense lines or missing items in a seller’s financial statement isn’t just accounting trivia—it’s a negotiation tool and a way to avoid overpaying. His emphasis that “the profits lost by back-of-the-envelope scratchers accrue to those who do the math” really sums it up. This isn’t a quick “get rich with rentals” read. It’s denser, more technical, and geared to investors who want to move beyond intuition. Beginners can still benefit if they’re willing to sit with the math, but those already in the game will probably appreciate it most. I also like that Gallinelli provides spreadsheet templates (though some editions may not include them as promised—something to check). Bottom line: If you’re serious about real estate investing and want a clear, detailed, and practical reference on the financial side, this is one of the best books out there. It’s the kind of resource you’ll keep pulling off the shelf as you analyze deals. r5
Review: excellent book - It's a quick read, well written, full of analogies, and actually kind of funny. There were some other reviews on here which criticized the book for not discussing MIRR (modified internal rate of return), perhaps they had an older version because my copy DID cover MIRR. I did a focus on Accounting at UC Santa Cruz, and somehow came away without knowing how to calculate IRR. The book says, and I would agree - that a lot of people "Talk about the IRR", but a smaller percentage of these people actually "Understand the IRR", what it means – ... what its limitations are, and how to mitigate those limitations. I for one am pleased to now be in that smaller percentage! In addition to elegant simplicity, the book is full of practical information. If you're going to buy a building, would you not want to be able to value it? Well after you read the book, you'll be able to value a building with several different methods -- and also know when would be the best time to use specific methods. All the fundamentals - time value of money, discount rates, cap rates, the "four ways" to make to "make money" in RE, how loan amortization works. How to interpret financial statements. Things like a Property Income statement – author points out that it isn't always the number's you see, but rather the one's you DON'T SEE. The accounting textbooks I read in college would tell you how to construct a financial statement - but they definitely wouldn't tell you how to read between the lines. An example is you are preparing to buy a building and reading over last year's income statement - you notice the common area Electric expense/unit being very high - all else equal, this could represent an opportunity to upgrade the mechanical systems and quickly add value. How about if there is no common area electric? The author points out that could mean there is no House Meter. And if there is no House Meter, will you be now be required install one when you purchase the building (tag - you're it!) - if so, you ought to discount the price. Also - what are the methods a Seller's will commonly use to deceiver buyers into paying too much for a property..... How can you recognize these practices, and defend against them? This is pragmatic information which I was not used to reading in academic texts. Lastly, the chapters are super short/efficient - and there are these "Test you Understanding" at the end of each chapter which are useful to quickly verify you understand the info, as well as encode the learning more deeply into your brain. There was a quote somewhere in the beginning which captures the essence of why one ought to read this book -– "in any game, when someone wins, someone else usually loses. In real estate investing, the profits and gains that are lost by the 'back of the envelope scratchers' accrue to those who take the time to do the math. The choice is yours"

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,271,759 in Books ( See Top 100 in Books ) #510 in Buying & Selling Homes (Books) #604 in Real Estate Investments (Books) #7,377 in Business Management (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (273) |
| Dimensions  | 6.1 x 0.8 x 9 inches |
| Edition  | 2nd |
| ISBN-10  | 0071603271 |
| ISBN-13  | 978-0071603270 |
| Item Weight  | 15.2 ounces |
| Language  | English |
| Print length  | 320 pages |
| Publication date  | September 29, 2008 |
| Publisher  | McGraw-Hill Education |

## Images

![What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures - Image 1](https://m.media-amazon.com/images/I/513Ksagl-EL.jpg)
![What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures - Image 2](https://m.media-amazon.com/images/I/5138aKufUrL.jpg)
![What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures - Image 3](https://m.media-amazon.com/images/I/41HhdWoBYwL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A Must-Own Reference for Real Estate Investors Who Want to Master the Numbers
*by E***S on September 27, 2025*

A Must-Own Reference for Real Estate Investors Who Want to Master the Numbers Frank Gallinelli’s *What Every Real Estate Investor Needs to Know About Cash Flow... And 36 Other Key Financial Measures* is one of those rare books that bridges the gap between theory and practical application. I’ve read my share of real estate books heavy on mindset or strategy, but this one delivers what many gloss over: the math that determines whether a deal is worth doing. Gallinelli breaks down concepts like IRR, NOI, cap rates, DCR, cash-on-cash return, and discounted cash flow in a way that doesn’t overwhelm. Each chapter introduces a measure, explains why it matters, and then gives worked examples that make the formula stick. I especially liked the “test your understanding” sections at the end of chapters—they force you to pause and check if you can actually apply what you just read. What makes the book valuable is how he ties the numbers back to real-world scenarios. For example, spotting inflated expense lines or missing items in a seller’s financial statement isn’t just accounting trivia—it’s a negotiation tool and a way to avoid overpaying. His emphasis that “the profits lost by back-of-the-envelope scratchers accrue to those who do the math” really sums it up. This isn’t a quick “get rich with rentals” read. It’s denser, more technical, and geared to investors who want to move beyond intuition. Beginners can still benefit if they’re willing to sit with the math, but those already in the game will probably appreciate it most. I also like that Gallinelli provides spreadsheet templates (though some editions may not include them as promised—something to check). Bottom line: If you’re serious about real estate investing and want a clear, detailed, and practical reference on the financial side, this is one of the best books out there. It’s the kind of resource you’ll keep pulling off the shelf as you analyze deals. r5

### ⭐⭐⭐⭐⭐ excellent book
*by M***I on February 25, 2015*

It's a quick read, well written, full of analogies, and actually kind of funny. There were some other reviews on here which criticized the book for not discussing MIRR (modified internal rate of return), perhaps they had an older version because my copy DID cover MIRR. I did a focus on Accounting at UC Santa Cruz, and somehow came away without knowing how to calculate IRR. The book says, and I would agree - that a lot of people "Talk about the IRR", but a smaller percentage of these people actually "Understand the IRR", what it means – ... what its limitations are, and how to mitigate those limitations. I for one am pleased to now be in that smaller percentage! In addition to elegant simplicity, the book is full of practical information. If you're going to buy a building, would you not want to be able to value it? Well after you read the book, you'll be able to value a building with several different methods -- and also know when would be the best time to use specific methods. All the fundamentals - time value of money, discount rates, cap rates, the "four ways" to make to "make money" in RE, how loan amortization works. How to interpret financial statements. Things like a Property Income statement – author points out that it isn't always the number's you see, but rather the one's you DON'T SEE. The accounting textbooks I read in college would tell you how to construct a financial statement - but they definitely wouldn't tell you how to read between the lines. An example is you are preparing to buy a building and reading over last year's income statement - you notice the common area Electric expense/unit being very high - all else equal, this could represent an opportunity to upgrade the mechanical systems and quickly add value. How about if there is no common area electric? The author points out that could mean there is no House Meter. And if there is no House Meter, will you be now be required install one when you purchase the building (tag - you're it!) - if so, you ought to discount the price. Also - what are the methods a Seller's will commonly use to deceiver buyers into paying too much for a property..... How can you recognize these practices, and defend against them? This is pragmatic information which I was not used to reading in academic texts. Lastly, the chapters are super short/efficient - and there are these "Test you Understanding" at the end of each chapter which are useful to quickly verify you understand the info, as well as encode the learning more deeply into your brain. There was a quote somewhere in the beginning which captures the essence of why one ought to read this book -– "in any game, when someone wins, someone else usually loses. In real estate investing, the profits and gains that are lost by the 'back of the envelope scratchers' accrue to those who take the time to do the math. The choice is yours"

### ⭐⭐⭐⭐ Should be 5 stars BUT......
*by J***Y on March 8, 2014*

This book is simply amazing, and an must have for anyone in real estate or thinking about it. My only gripe is that the book promises free excel worksheets available at the author's site realdata.com where he sells real estate evaluation software. But there are NO free excel sheets to be had. If the book never made mention of the sheets I'd give 5 stars easy. Gallinelli hits it out of the park with this book. I just hate being promised something and then never getting it. Griping aside this book presents invaluable formulas and the common sense behind them to educate any investor, broker, or agent. This is the information people need to know before they flip their first house, or start buying single family homes. If you're more interested in multi-family, besides already being ahead of the curve, this book will really help any one understand the mechanics behind the numbers and how to actually compare one property to another even when they're not the same. Commercial real estate is also included so don't feel like this is a housing book. Don't make the mistake so many people do. Don't just jump into real estate without knowing how deep the water is, trusting the agent and the seller, or using the 50% rule to evaluate expenses to guesstimate cash flow. Buy the book. Do your homework. And win.

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