---
product_id: 277802692
title: "Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)"
brand: "l'oreal paris"
price: "$83.48"
currency: USD
in_stock: true
reviews_count: 5
category: "L'oreal Paris"
url: https://www.desertcart.us/products/277802692-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye
store_origin: US
region: United States of America
---

# Up to 9 weeks fade-defying color Vitamin E-infused Shine Protect Conditioner No-drip gel formula for precise application Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

**Brand:** l'oreal paris
**Price:** $83.48
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance! ✨

## Quick Answers

- **What is this?** Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2) by l'oreal paris
- **How much does it cost?** $83.48 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/277802692-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Care Kit:** Includes color gel, developer crème, shine protect conditioner, gloves, and instructions for an all-in-one professional experience at home.
- • **Long-Lasting Radiance:** Enjoy vibrant, fade-defying color that stays luminous for up to 9 weeks, keeping your hair salon-fresh longer.
- • **Precision No-Drip Formula:** Gel texture ensures mess-free, exact application for flawless coverage every time—no more wasted product or streaks.
- • **Gray Coverage & Conditioning:** Effectively covers gray hair while conditioning strands, leaving hair silky, shiny, and resilient with every use.
- • **Trusted Innovation by L'Oreal:** Backed by decades of beauty expertise, this formula combines cutting-edge technology with premium ingredients for superior results.

## Overview

L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair color kit designed to deliver rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner, it provides excellent gray coverage while conditioning hair for silky, resilient shine. Suitable for all hair types, this kit includes everything needed for a professional-quality at-home coloring experience.

## Description

L'oreal Superior Preference hair color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 luminous shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Review: Great pricing
Review: works as it should

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B084W3BXC4 |
| ASIN  | B084W3BXC4 |
| Best Sellers Rank | #78,318 in Beauty ( See Top 100 in Beauty ) #1,049 in Permanent Hair Color |
| Customer reviews | 4.3 4.3 out of 5 stars (346) |
| Date First Available  | 1 July 2020 |
| Item model number | 071249420928 |
| Item model number  | 071249420928 |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Product Dimensions | 11.48 x 8.89 x 15.88 cm; 522 g |
| Product Dimensions  | 11.48 x 8.89 x 15.88 cm; 522 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 5A Medium Ash Brown
- **Item form:** Gel
- **Package information:** Box
- **Product benefits:** Long Lasting Color & Conditioning

## Images

![Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/813wjD9bYRL.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by J***E on 19 December 2025*

Great pricing

### ⭐⭐⭐⭐ Review
*by B***N on 26 October 2025*

works as it should

### ⭐⭐⭐ Review
*by N***Z on 30 November 2025*

Review for 5A Medium Ash Brown. I finally found the perfect ash brown shade. It's beautifully cool-toned with no brassiness. Unfortunately, it doesn’t fully cover my stubborn greys. :( Kinda just tints them. The formula also has a pretty strong chemical smell. On me, the color only lasts about three weeks before I feel like I need to reapply. I’ll probably keep using it for now since finding a true ash shade that isn’t brassy is so hard, but I do wish the grey coverage and longevity were better.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)
- L'Oreal Paris Excellence Creme Permanent Hair Color, 4a Dark Ash Brown, 100 percent Gray Coverage Hair Dye, Pack of 2
- L'Oreal Paris Magic Root Cover Up Gray Concealer Spray, Medium Brown, 2 Oz(Packaging May Vary)

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-03-04*