---
product_id: 276764378
title: "Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye"
brand: "l'oreal paris"
price: "$47.61"
currency: USD
in_stock: true
reviews_count: 5
category: "L'oreal Paris"
url: https://www.desertcart.us/products/276764378-superior-preference-fade-defying-shine-permanent-hair-color-10nb-ultra
store_origin: US
region: United States of America
---

# Ultra-lightening formula Shiny, natural finish Color vibrancy lock Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye

**Brand:** l'oreal paris
**Price:** $47.61
**Availability:** ✅ In Stock

## Summary

> 💁‍♀️ Unlock your ultimate blonde glow—shine that won’t quit!

## Quick Answers

- **What is this?** Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye by l'oreal paris
- **How much does it cost?** $47.61 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/276764378-superior-preference-fade-defying-shine-permanent-hair-color-10nb-ultra)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Defying Power:** Locks in vibrant color for long-lasting shine and confidence.
- • **Gentle Yet Effective:** Aluminum, paraben, dye, and sulfate free for healthier hair care.
- • **Trusted by Thousands:** 4.6-star rating from over 2,300 users who swear by its performance.
- • **Effortless Shine System:** Delivers a glossy finish that elevates your everyday look.
- • **Brilliant Blonde Brilliance:** Achieve an ultra-light, natural-looking blonde that turns heads.

## Overview

L'Oreal Paris Superior Preference 10NB Ultra Natural Blonde is a permanent hair color with an ultra-lightening formula designed to deliver a rich, natural-looking blonde shade. It features a shine system that locks in color vibrancy for long-lasting brilliance, while being free from aluminum, parabens, dyes, and sulfates. Highly rated by thousands, it’s the go-to choice for professionals seeking a radiant, fade-defying blonde.

## Description

This is an ultra-lightening color, and shine system. It creates a rich long-lasting color spectrum to achieve an extra-light, natural-looking shiny blonde haircolor. It helps to lock the color vibrancy.

Review: Best choice - This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.
Review: Total disaster :( - Ok so i thought this color will enhance my blonde highlights but instead it made them look more darker and it messed up my whole balayage look plus it left my normal hair with a dry damaged brassy look. So for me it was a total disaster:( The delivery of the seller was fine though and no issues in the seller work at all.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand | L'Oreal Paris |
| Colour | 10NB Ultra Natural Blonde |
| Hair type | Normal |
| Item form | Liquid |
| Package information | Bottle |
| Product benefits | Ultra-lightening formula for long-lasting, natural-looking, shiny blonde haircolor with vibrancy lock Product benefits Ultra-lightening formula for long-lasting, natural-looking, shiny blonde haircolor with vibrancy lock See more |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 10NB Ultra Natural Blonde
- **Item form:** Liquid
- **Package information:** Bottle

## Images

![Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye - Image 1](https://m.media-amazon.com/images/I/81HdP110zsL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best choice
*by C***L on 11 June 2026*

This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.

### ⭐⭐ Total disaster :(
*by A***E on 4 June 2016*

Ok so i thought this color will enhance my blonde highlights but instead it made them look more darker and it messed up my whole balayage look plus it left my normal hair with a dry damaged brassy look. So for me it was a total disaster:( The delivery of the seller was fine though and no issues in the seller work at all.

### ⭐⭐⭐ Good
*by J***S on 16 August 2013*

It may be good for some people, however I was advised not to use it on my hair as i have brown hair with highlights. So the product is good for blonde hair just not for me. Company good though and delivered quickly

## Frequently Bought Together

- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 10NB Ultra Natural Blonde, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 10 Lightest Ultimate Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Magic Root Cover Up Spray For Blondes with Dark Roots, Color Concealer, Ammonia and Peroxide Free, Light Blonde, 2 fl. oz.

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-12*