---
product_id: 275459959
title: "Color Icon 10-Pan Eyeshadow Makeup Palette, Brown Nude Awakening, Long Lasting, Shimmer, Metallic, Glittery, Matte, Rich Smooth Pigment, Cruelty Free"
brand: "wet n wild"
price: "$13.17"
currency: USD
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.us/products/275459959-color-icon-10-pan-eyeshadow-makeup-palette-brown-nude-awakening
store_origin: US
region: United States of America
---

# multi-finish: matte, shimmer, metallic, glitter 10 richly pigmented shades 100% cruelty-free & vegan Color Icon 10-Pan Eyeshadow Makeup Palette, Brown Nude Awakening, Long Lasting, Shimmer, Metallic, Glittery, Matte, Rich Smooth Pigment, Cruelty Free

**Brand:** wet n wild
**Price:** $13.17
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your eye game with shades that speak louder than words!

## Quick Answers

- **What is this?** Color Icon 10-Pan Eyeshadow Makeup Palette, Brown Nude Awakening, Long Lasting, Shimmer, Metallic, Glittery, Matte, Rich Smooth Pigment, Cruelty Free by wet n wild
- **How much does it cost?** $13.17 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/275459959-color-icon-10-pan-eyeshadow-makeup-palette-brown-nude-awakening)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Blend Like a Pro:** Ultra-soft, buttery formula for seamless layering and effortless mixing.
- • **Conscious Beauty:** Cruelty-free and vegan, because looking good should feel good too.
- • **Finish with Flair:** From subtle shimmer to bold metallics, create looks that turn heads all day.
- • **Mix, Match & Slay:** 10 versatile neutral shades designed to complement every skin tone and style mood.
- • **Stay Flawless All Day:** Long-lasting wear that keeps your eyeshadow vibrant from AM meetings to PM events.

## Overview

The wet n wild Color Icon 10-Pan Eyeshadow Palette in Brown Nude Awakening offers 10 buttery-soft, richly pigmented shades in matte, shimmer, metallic, and glitter finishes. Designed for long-lasting wear and effortless blending, this cruelty-free, vegan palette is perfect for creating everything from natural daytime looks to bold, statement eyes. Compact and versatile, it’s a must-have for professionals seeking high-impact, budget-friendly beauty.

## Description

Live your best life in color! This Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless blendability and easy layering. Usable both wet and dry, it's easy to create a true rainbow of creative effects that leave you looking and feeling like a true 10/10. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination.

Review: Tried and true palette - This is pretty much the only palette I’ve used since high school (way too long lol). I even have some higher end palettes in my collection but this is still the one I reach for every day. It’s such a good basic range of colors that I’ve been able to create simple daily looks with, as well as bolder looks for nights out. For the price point, the pigment and blendability is fantastic. I really recommend using quality brushes, as that makes all the difference. Fav palette forever and always. If they ever discontinue it, I’ll probably cry.
Review: Just right - For those of us who have a more minimal routine, these are great. They are NOT super pigmented which is good for those of us who are looking for a more natural eye look. However it is very buildable if you want to make it more dramatic. It’s very affordable with a lot of colors to try new looks.

## Features

- Buttery Soft And Blendable: These ultra-soft and super-smooth pigments are easy to blend, so you can mix and match palettes and colors with ease
- Flashy Finish: Be the queen you were born to be with these high-impact finishes from slight shimmer to magnificently metallic to glamorously glittery
- Long-Lasting Wear: Whether it's for a photos shoot, party, or parade, these pigments have your back with long-lasting wearability
- Mix And Match: Why stop at just one. With so many vibrantly-pigmented palettes available, it's easy and fun to mix things up by blending different colors and finishes
- Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08RRSYNYN |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #18,394 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #127 in Eyeshadow |
| Brand | wet n wild |
| Brand Name | wet n wild |
| Color | Brown Nude Awakening |
| Container Type | Eye Shadow |
| Country as Labeled | United States |
| Coverage | Full |
| Customer Reviews | 4.5 out of 5 stars 3,155 Reviews |
| Eyelid Color Type | Eye Shadow |
| Finish Type | Matte, Shimmer |
| Global Trade Identification Number | 00077802140739 |
| Item Dimensions | 4.33 x 0.79 x 2.76 inches |
| Item Form | Powder |
| Item Type Name | Palette |
| Item Weight | 12 Grams |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | 1114073 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Cruelty Free |
| Model Number | 1114073 |
| Number of Items | 1 |
| Package Type Name | Palette |
| Product Benefits | Smoothening |
| Set Name | Brown Nude Awakening |
| Skin Tone | All |
| Skin Type | Combination, Normal |
| UPC | 077802140739 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** wet n wild
- **Color:** Brown Nude Awakening
- **Item Form:** Powder
- **Number of Items:** 1
- **Product Benefits:** Smoothening

## Images

![Color Icon 10-Pan Eyeshadow Makeup Palette, Brown Nude Awakening, Long Lasting, Shimmer, Metallic, Glittery, Matte, Rich Smooth Pigment, Cruelty Free - Image 1](https://m.media-amazon.com/images/I/91NrvZJ18VL.jpg)

## Questions & Answers

**Q: Why does the back of the pallet have an asterisks that shows 3,4,6, and 8 are not for use around the eyes?**
A: Wet n wild is a vegan line. Because of this, some colors cannot be called eyeshadow but are called pressed pigments instead as they have not been approved for use in the immediate eye area. This is super common these days- with higher end vegan brands as well as drugstore. The reason that these pigments have not been approved for the eye area has to do with their ability to stain the skin and not so much as they are a danger. Wet n wild is my favorite drugstore brand and KVD Vegan Beauty is one of my favorite sephora brands for sure. Both have pressed pigments and they have never stained my eyes nor have they irritated me in any way. Obviously can’t speak for what others are sensitive to, but since I am sensitive to many, many eye products, I feel I can say that they are worth to try for anyone at this price.

**Q: Is the 10-pan eyeshadow palette, brown nude awakening, phthalate-free, sulfate-free, & paraben-free? sometimes they are not obvious in the ingredients**
A: Hello, thank you for your question! This product is paraben-free and is formulated without intentionally added phthalates or sulfates.

**Q: Hello. The item came damaged. What can I do?**
A: Return it to Amazon.They have a great return policy.

**Q: #7 says not to use around eyes. That is the color I purchased this palette for. Why would this be in an eyeshadow palette if it can’t be used on eyes?**
A: In the USA, some pigments used in powder products are listed as “not safe for eyes” because the fda doesn’t wants to spend the money for testing to approve. Whereas in Europe, where laws for food and cosmetics products are way stricter anyway, they are all approved already. Including neon products that use synthetic dyes. Another reason they’re still not approved here is because some pigments can cause skin staining, but that’s usually only for bright colors. I can promise though as a person with sensitive eyes who owns and uses this palette as well as many other “not safe for eye” powder products, it is safe and has never caused any issues.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Tried and true palette
*by B***B on April 26, 2026*

This is pretty much the only palette I’ve used since high school (way too long lol). I even have some higher end palettes in my collection but this is still the one I reach for every day. It’s such a good basic range of colors that I’ve been able to create simple daily looks with, as well as bolder looks for nights out. For the price point, the pigment and blendability is fantastic. I really recommend using quality brushes, as that makes all the difference. Fav palette forever and always. If they ever discontinue it, I’ll probably cry.

### ⭐⭐⭐⭐⭐ Just right
*by J***E on April 27, 2026*

For those of us who have a more minimal routine, these are great. They are NOT super pigmented which is good for those of us who are looking for a more natural eye look. However it is very buildable if you want to make it more dramatic. It’s very affordable with a lot of colors to try new looks.

### ⭐⭐⭐⭐⭐ Actually love these colors . Surprisingly enough . Will purchase again
*by M***L on April 9, 2026*

What a nice surprise!! Actually love the old time frost. I used to wear these shades in my teens !! Who knew they still made them . Hahaha . Age in perfect beauty.

## Frequently Bought Together

- wet n wild Color Icon 10-Pan Eyeshadow Makeup Palette, Brown Nude Awakening, Long Lasting, Shimmer, Metallic, Glittery, Matte, Rich Smooth Pigment, Cruelty Free
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- wet n wild Mega Last Breakup Proof Retractable Eyeliner - Waterproof 16-Hour Long-Lasting Wear, Cruelty-Free & Vegan - Blackest Black

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-05-19*