--- product_id: 272143344 title: "Permanent Liquid Hair Color for Gray Coverage| 7R Red| 1.4 Fl Oz" brand: "colorcharm" price: "$42.60" currency: USD in_stock: true reviews_count: 5 category: "Colorcharm" url: https://www.desertcart.us/products/272143344-permanent-liquid-hair-color-for-gray-coverage-7r-red-1 store_origin: US region: United States of America --- # Up to 45 min processing for vibrant, lasting color 62 mixable shades across 5 tonal families Liquifuse tech for deep saturation Permanent Liquid Hair Color for Gray Coverage| 7R Red| 1.4 Fl Oz **Brand:** colorcharm **Price:** $42.60 **Availability:** βœ… In Stock ## Summary > 🌟 Unlock vibrant, fade-proof color that commands attention! ## Quick Answers - **What is this?** Permanent Liquid Hair Color for Gray Coverage| 7R Red| 1.4 Fl Oz by colorcharm - **How much does it cost?** $42.60 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/272143344-permanent-liquid-hair-color-for-gray-coverage-7r-red-1) ## Best For - colorcharm enthusiasts ## Why This Product - Trusted colorcharm brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Sensory Upgrade:** Gentle floral fragrance transforms your coloring routine into a luxurious, mood-enhancing experience. - β€’ **Effortless Application:** Simple 1:2 mix ratio and quick 15-45 minute processing time for professional results at home or in the salon. - β€’ **Flawless Gray Coverage:** Liquifuse technology ensures 100% gray saturation for a youthful, vibrant look. - β€’ **Fade-Resistant Brilliance:** Enjoy up to 43% more shine and long-lasting color that resists fading, keeping your hair salon-fresh for weeks. - β€’ **Endless Color Possibilities:** Choose from 62 intermixable shades in neutral, ash, gold, warm, and red families to express your unique style. ## Overview Wella ColorCharm Permanent Liquid Hair Color with advanced Liquifuse technology delivers superior gray coverage and up to 43% more shine. With 62 versatile shades across five tonal families, it offers customizable, long-lasting, and fade-resistant color results in just 15-45 minutes, all enhanced by a gentle floral scent for a premium coloring experience. ## Description Wella ColorCharm Liquid Permanent Hair Color with Liquifuse technology to ensure consistent, predictable results. The packaging utilizes a color-coded tonal family system, making shade selection easy! The technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience. Review: 7R/810 has been my hair color now for 11 years and I can't see myself going back to any other color (and my hair has been every color from black to green to blonde to pink). It doesn't fade badly for me either. Review: I used two wella colors (6R and 7G) in my hair and I used a bleach topper for the bright color in the front. I think the color took really well and gave me all the highlights. I used to complete my color with Ion and for dark hair only but the color I got with wella is far beyond what I was able to achieve with the other products. ## Features - Wella colorcharm’s Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair). - Vibrant, long lasting, fade resistant results. Excellent gray coverage - 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities - Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes - Gentle floral fragrance ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B006DJ4EPO | | ASIN | B006DJ4EPO | | Best Sellers Rank | #221,276 in Beauty ( See Top 100 in Beauty ) #2,885 in Permanent Hair Color | | Customer reviews | 4.6 4.6 out of 5 stars (117) | | Date First Available | 22 May 2013 | | Is Discontinued By Manufacturer | No | | Item model number | 84833459 | | Item model number | 84833459 | | Manufacturer | Coty Inc. (WELLA Color Charm) | | Manufacturer | Coty Inc. (WELLA Color Charm) | | Product Dimensions | 4.75 x 2.46 x 9.3 cm; 58.97 g | | Product Dimensions | 4.75 x 2.46 x 9.3 cm; 58.97 g | ## Product Details - **Brand:** COLORCHARM - **Colour:** 7R Red - **Item form:** Liquid - **Package information:** Tube - **Product benefits:** Long-Lasting and Fade Resistant. ## Images ![Permanent Liquid Hair Color for Gray Coverage| 7R Red| 1.4 Fl Oz - Image 1](https://m.media-amazon.com/images/I/81jEynhne1L.jpg) ## Questions & Answers **Q: my bleached hair wont hold a color tried t18 got purple hair bleached that out leaving my hair almost white what toner should i use?** A: This is great question I would be happy to assist you with today. Your hair will not hold color as it has been over processed and has the cuticle wide open not allowing pigment to stick to the hair follicle. You would want to replace the pigment that is missing from the hair. If it is white you would want to add a formula with red, copper and yellow as your hairs melanin is missing and it needs a base to stick to. I would also recommend some deep conditioning treatments before coloring your hair again to get some protein back into the hair and to shut that cuticle down along with keeping your hair from getting anymore damage. When you go to color your hair again I would also recommend a Post Service or Post Treatment to shut the cuticle down and then wait 48 hours before shampooing or conditioning after color application. As far as which toner you should use I do not have enough information at this time to assist you with a suggestion. Please give our Licensed Stylist's a call at 1-800-935-5273 we will be happy to assist you with any of your Wella Color Charm needs. I hope this was of help to you in finding the perfect tone for you to give you the results you are looking for. Have a Beautiful Wella Hair Day! **Q: what developer do i have to buy for this?** A: I get the best results using a 20creme developer. Then when you want tone only, meaning no lift just depositing color and your hair is already lifted (lightened to what you want) then use a 10creme or even a 5. They sell small bottles of them at Sally's. Hope that helps!! :) **Q: Can you use this without developer?** A: hi!:) ex-cosmo here:p you need to mix wella 050 violet additive with a permanent color as it is not a hair color on its own, as well as with a developer as you have to use to use any chemical hair color, toner, or additive that isnt semi-permanent direct dye like manic panic, punky color, crazy colors, kiss, adore ect.. for permanent silver hair, you use this additive in wella permanent hair color T18, or T15 for a darker slate grey, and it will last you as long as any permanent color, and give you your requested slate silver hair. using this additive alone with a developer isnt recommended as it has to piggy-back onto a permanent hair dye to be effective, and it will just wash out in 2 washes like a demi does. i speak from personal experience, i love this combo on my own hair and learned from making this same mistake and washed my money down the sink by not adding the additive to the permanent hair color:3 10 vol. for permanent hair color, 20 for stubborn greys. hope i helped!!<3 **Q: How do you apply wella color charm? years ago i applied it w a bottle applicator. thanks.** A: Hello... I apply it with a hair dye brush. I basically use an old bowl to mix the color with my developer and apply it with the brush (much like how they do it in the hair salon). ## Customer Reviews ### ⭐⭐⭐⭐⭐ Review *by J***E on 18 March 2025* 7R/810 has been my hair color now for 11 years and I can't see myself going back to any other color (and my hair has been every color from black to green to blonde to pink). It doesn't fade badly for me either. ### ⭐⭐⭐⭐⭐ Review *by D***N on 6 August 2020* I used two wella colors (6R and 7G) in my hair and I used a bleach topper for the bright color in the front. I think the color took really well and gave me all the highlights. I used to complete my color with Ion and for dark hair only but the color I got with wella is far beyond what I was able to achieve with the other products. ### ⭐⭐⭐⭐⭐ Review *by A***A on 2 April 2020* This is the perfect red. I use it with 30 vol developer on my level 5 medium brown hair and it gives me a vibrant level 6 red. I use it to tone my hair with 10 vol after lightening and it works well for that too. It fades about the same as any red color so I touch up with copper color depositing conditioner. ## Frequently Bought Together - WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Red - WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/272143344-permanent-liquid-hair-color-for-gray-coverage-7r-red-1](https://www.desertcart.us/products/272143344-permanent-liquid-hair-color-for-gray-coverage-7r-red-1) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-04-23*