---
product_id: 270184705
title: "Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones"
brand: "joico"
price: "$103.03"
currency: USD
in_stock: true
reviews_count: 13
category: "Joico"
url: https://www.desertcart.us/products/270184705-color-balance-purple-shampoo-eliminate-brassy-yellow-tones
store_origin: US
region: United States of America
---

# Green Tea Extract + UV absorbers protect color Violet pigments neutralize yellow tones SmartRelease tech delivers Rosehip Oil & Keratin Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones

**Brand:** joico
**Price:** $103.03
**Availability:** ✅ In Stock

## Summary

> 💜 Keep your blonde icy, vibrant, and unstoppable!

## Quick Answers

- **What is this?** Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones by joico
- **How much does it cost?** $103.03 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/270184705-color-balance-purple-shampoo-eliminate-brassy-yellow-tones)

## Best For

- joico enthusiasts

## Why This Product

- Trusted joico brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Color-Lock Defense:** Green Tea Extract and UV absorbers shield hair from fading and tonal shifts.
- • **Frizz & Static Control:** Gentle cleansing formula reduces flyaways and boosts natural shine for salon-worthy smoothness.
- • **Instant Brass Banisher:** Neutralizes unwanted yellow tones for cool, icy blonde or gray hair.
- • **Paraben & Sulfate Free:** Safe, professional-grade formula that respects your hair’s health and vibrancy.
- • **Continuous Repair Boost:** SmartRelease Technology delivers Rosehip Oil, Arginine, and Keratin to strengthen and protect daily.

## Overview

Joico Color Balance Purple Shampoo is a professional-grade, paraben- and sulfate-free formula designed to instantly neutralize brassy yellow tones in cool blonde and gray hair. Powered by violet pigments, green tea extract, UV absorbers, and SmartRelease Technology that continuously delivers Rosehip Oil, Arginine, and Keratin, it protects color vibrancy, repairs damage, controls static, and boosts shine—perfect for maintaining salon-fresh, healthy-looking hair every day.

## Description

Product Description Is your blonde losing its cool? Ditch those unwanted yellow tones with this instant, neutralizing shampoo for color-treated hair that keeps brassy tones at bay. Color Balance Purple Shampoo boasts a unique, color-correcting formula designed to preserve those cool, icy blondes and silvery grays, while safeguarding the vibrancy of color-treated hair. Nasty yellow tones and unwelcome warmth are instantly banished, while strands are protected with powerful ingredients that strengthen and safeguard hair against the elements. Gentle cleansers boost shine, reduce static, and flyaways, so hair is cool, healthy, and manageable. The Color Balance Purple Collection features a unique combination of green-tea extract, UV absorbers, antioxidants, plus SmartRelease Technology, our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Brand Story Our innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. “The joi of healthy hair” is our promise and our commitment.

Review: Holy grail of purple shampoo - My hair was super yellow, I washed my hair with this tonight following it with herbal essence rose hip conditioner, and it made such a difference! It is nice and icy again. The bad reviews im seeing have to be due to the user not having light enough hair. This isn’t a dye, it neutralizes the yellow pigments but it won’t give you platinum or icy tones if you aren’t light enough
Review: Great toner! - Great to tone down the brassieness that sometimes happens with my blond highlights. Highly recommend!

## Features

- Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
- VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
- GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
- SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
- KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B08R55FK4K |
| Active Ingredients | Salicylic Acid, salicylic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #6,602 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #192 in Hair Shampoo |
| Brand | Joico |
| Brand Name | Joico |
| Collection Name | Color Balance |
| Customer Reviews | 4.7 out of 5 stars 805 Reviews |
| Global Trade Identification Number | 00074469519267 |
| Hair Type | Color Treated |
| Item Dimensions | 3.1 x 3.1 x 10.2 inches |
| Item Form | Liquid |
| Item Type Name | Joico Color Balance Purple Shampoo |
| Liquid Volume | 33 fluid ounces |
| Manufacturer | Joico |
| Manufacturer Part Number | 2620645 |
| Material Type Free | Paraben Free, Sulfate Free |
| Model Number | 2620645 |
| Number of Items | 1 |
| Other Special Features of the Product | Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effect… |
| Product Benefits | Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants |
| Recommended Uses For Product | Professional Salon & Spa |
| Scent | Citrus, Fruity, Floral, Woody Musk |
| Scent Name | Citrus, Fruity, Floral, Woody Musk |
| Suitable Hair Color | Medium Blonde |
| UPC | 074469519267 |
| Unit Count | 33.8 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** Joico
- **Hair Type:** Color Treated
- **Item Form:** Liquid
- **Scent:** Custom fragrance

## Images

![Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones - Image 1](https://m.media-amazon.com/images/I/61TJ63LncCL.jpg)

## Available Options

This product comes in different **Style** options.

## Questions & Answers

**Q: How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?**
A: Results last for up to 12 washes.

**Q: Does it smell like hair-color chemicals?**
A: Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

**Q: Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?**
A: Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Holy grail of purple shampoo
*by A***R on June 28, 2026*

My hair was super yellow, I washed my hair with this tonight following it with herbal essence rose hip conditioner, and it made such a difference! It is nice and icy again. The bad reviews im seeing have to be due to the user not having light enough hair. This isn’t a dye, it neutralizes the yellow pigments but it won’t give you platinum or icy tones if you aren’t light enough

### ⭐⭐⭐⭐⭐ Great toner!
*by D***Y on May 11, 2026*

Great to tone down the brassieness that sometimes happens with my blond highlights. Highly recommend!

### ⭐⭐⭐⭐⭐ 10/10 ⭐️
*by A***X on July 17, 2026*

My holy freaking grailllll!!!! Literally don’t debate about buying this. Just get it! This is the most amazing purple shampoo I’ve ever tried. Most purple shampoos make my hair feel really dry and don’t actually fix the bassiness, but this one makes my hair feel and look good! Will forever stand by this brand!💜

## Frequently Bought Together

- Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
- Joico Moisture Recovery Moisturizing Conditioner | For Thick, Coarse, Dry Hair | Replenish Moisture | Restore Smoothness & Elasticity | Strengthen & Reduce Breakage | With Jojoba Oil & Shea Butter
- Joico Defy Damage Protective Conditioner | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-10-10*