--- product_id: 26539919 title: "Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents Hardcover – August 19, 2015" brand: "jeff frommmarissa vidler" price: "$35.23" currency: USD in_stock: true reviews_count: 7 url: https://www.desertcart.us/products/26539919-millennials-with-kids-marketing-to-this-powerful-and-surprisingly-different store_origin: US region: United States of America --- # Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents Hardcover – August 19, 2015 **Brand:** jeff frommmarissa vidler **Price:** $35.23 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents Hardcover – August 19, 2015 by jeff frommmarissa vidler - **How much does it cost?** $35.23 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/26539919-millennials-with-kids-marketing-to-this-powerful-and-surprisingly-different) ## Best For - jeff frommmarissa vidler enthusiasts ## Why This Product - Trusted jeff frommmarissa vidler brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents Hardcover – August 19, 2015 - Image 1](https://m.media-amazon.com/images/I/71EC+GDBV6L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Five Stars *by D***R on October 9, 2016* Item arrived as described and on time. ### ⭐⭐⭐⭐ Four Stars *by B***S on July 8, 2018* helpful for small business ### ⭐⭐⭐⭐ Focussed *by B***S on August 29, 2015* Millennials, a large group of society that is prime for marketing at, is something you cannot afford to ignore; yet many of the old “marketing tricks” or tried-and-tested approaches are not so relevant today. Millennials with kids, oh what a brave new world that awaits our considered marketing might.This is an interesting book that looks at the developing group of Millennials who have been brought up with technology and other advances that previous generations just didn’t have. What’s more, many of them have grown up, they are having kids and how the blazes do you really market to them? Maybe this book can help you attract and retain interest from this highly informed, quite cynical, vocal, expectant and demanding group of consumers that increasingly occupy prime “real estate” for your sales and marketing efforts.The authors set out to show you how you can co-opt these Millennial Parents as co-creators of brands and products, make them to be your strongest endorsers, push their social sharing buttons, attract them with informative, valuable content and generally get them on your side and get them shopping for your products or services. Passive consumers just reacting to your adverts this group is not.The book is written from an American perspective and is understandably heavy with locally orientated demographics, brand success and failure examples, interviews and research, yet the core takeaway points will remain the same, albeit with a little modification for cultural differences. Remember, still for many what leads in America follows elsewhere, so you cannot afford to take your eye off the ball, even if you are not operating in the United States.Think ahead, the children of the Millennial generation cannot help but be even more demanding. As the book notes, Millennials will mature and impose their values, attitudes and behaviours onto their own children, so the organisations that did not invest in understanding who these consumers are now and who they will be as they mature may want to begin finding something new to do as they may have burned their bridges. Living on past glory may not be sufficient. The game has changed. The genie is firmly out of the bottle.“What about what’s next for Millennials, as they grow, mature, and start families? While these insights and strategies can be applied across the board to this generation, some important differences between Millennial parents and those who are not parents emerged during the research for this book,” wrote the authors, adding: “Most significant of these differences is the shift toward pragmatism. Of course, it isn’t news that young adults who become parents tend to become more grounded as their priorities shift to keeping this little person alive. This story is as old as time. So why can’t marketers look to past generations and use those strategies to target Millennials as they move to the next life phase? The answer is simple: Millennials’ defining characteristics don’t just disappear when their children are born. They are not disconnecting from their smartphones, losing compassion for causes they once cared about, or shunning adventure. Like Millennials without kids, parents are strongly defined by the generational traits that have set the Millennial population apart from everyone else. However, they are finding new ways to use technology to streamline the trials and tribulations of parenthood, refocusing their support on more local causes, and finding adventure closer to home that is inclusive of their children.”Reading the book makes you intellectually exhausted yet pumped up at the same time. Simple things, brought into focus, can underline existing knowledge yet set you on a whole new course at the same time. A lot of what you will learn is not exactly new, yet you may be looking at it with a slightly different gaze and that can make a world of difference.Are you ready? Even with this book’s help and a lot of hard work, do you think you and your company can be ready? A great, powerful book can only do so much after all! --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/26539919-millennials-with-kids-marketing-to-this-powerful-and-surprisingly-different](https://www.desertcart.us/products/26539919-millennials-with-kids-marketing-to-this-powerful-and-surprisingly-different) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-05-13*