--- product_id: 260300387 title: "Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula" brand: "jerome russell" price: "$16.70" currency: USD in_stock: true reviews_count: 13 category: "Jerome Russell" url: https://www.desertcart.us/products/260300387-jerome-russell-bblonde-brighten-and-repair-ice-white-toner-150ml store_origin: US region: United States of America --- # Ammonia-free vegan formula Neutralises brassiness for icy blonde Bond-building tech repairs & strengthens Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula **Brand:** jerome russell **Price:** $16.70 **Availability:** ✅ In Stock ## Summary > ❄️ Unlock your coolest blonde yet — because basic is boring! ## Quick Answers - **What is this?** Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula by jerome russell - **How much does it cost?** $16.70 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/260300387-jerome-russell-bblonde-brighten-and-repair-ice-white-toner-150ml) ## Best For - jerome russell enthusiasts ## Why This Product - Trusted jerome russell brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Pure & Powerful:** Ammonia-free, PPD-free, and vegan—beauty without compromise. - • **Glow-Up That Lasts:** Up to 16 washes of bright, luminous blonde without fading. - • **Brassiness? Neutralised.:** Say goodbye to yellow tones with expert ice white correction. - • **Salon-Grade Results at Home:** 10 vol activator revives dull blonde for fresh, radiant tones. - • **Stronger Blonde, Stronger You:** JPLEX bond-building mask repairs damage for resilient, shiny hair. ## Overview Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner is a professional-grade, semi-permanent hair toner designed to neutralise unwanted brassiness and yellow tones, delivering bright, clean ice white blonde results. Enriched with Brazil Nut oil and featuring JPLEX bond-building technology, it repairs and strengthens bleached hair while conditioning and enhancing shine. The ammonia-free, vegan formula ensures gentle yet effective toning with results lasting up to 16 washes, making it the perfect at-home solution for maintaining fresh, luminous blonde hair. ## Description Product Description Bblonde Brighten & Repair Ice White Toner protects and conditions hair while delivering beautiful colour and shine. This professional-approved, semi-permanent toner is specially formulated to neutralise yellow and brassy tones, revealing a brighter, cleaner blonde finishDeveloped with a 10 vol activator, it gently revives dull, lacklustre blonde hair while enhancing tone without masking or leaving a purple hue. Blonde hair looks clearer, brighter, and more luminous with natural-looking resultsEnriched with Brazil Nut and Avocado oils, Bblonde Brighten & Repair Toner helps nourish hair while eliminating unwanted brassiness, brightening blonde tones, and depositing rich, long-lasting colourEach pack includes a JPLEX™ bond-building treatment mask, formulated with Plex bond-building technology to help repair damage caused by bleaching, leaving hair nourished, shiny, and more resilient. With results lasting up to 16 washes and a no ammonia, no PPD formula, Brighten & Repair offers an easy way to maintain bright, healthy blonde hair at home Ingredients Bond Builder Shampoo: Aqua (Water), Sodium C14-16 Olefin Sulfonate, Glycerin, Cocamidopropyl Betaine, Coco-Glucoside, Sodium Chloride, Polyquaternium-55, Amodimethicone, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein, Glycol Distearate, PEG-120 Methyl Glucose Trioleate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Papaver Somniferum (Poppy) Seed Oil, Quaternium-80, Anthemis Nobilis Flower Oil, Cetrimonium Chloride, Trideceth-12, Benzophenone-3, Benzophenone-4, Parfum (Fragrance), Limonene, Hexyl Cinnamal, Sodium Hydroxide, Disodium EDTA, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate, Potassium Sorbate Directions 1. Follow the application guide provided in the kit for professional results. 2. Apply the colour cream and activator to pre-lightened or blonde hair. 3. Use the bond builder shampoo and bond maintainer treatment to protect and strengthen hair. Safety Warning For external use only. Avoid contact with eyes. Keep out of reach of children Manufacturer Contact Information Jerome Russell Ltd, PA4 9RE, (UK). Fitch Labs Ltd, 10 Earlsfort Terrace, Dublin 2, Ireland. Review: Strong but did not sting my scalp good lighting outcome - Used to bleach my grey hair and worked well , no uneven lightening worked great on my short hair Review: Worked for me :) - Really worked on my hair!!!! I didn’t expect ice blonde but it neutralized beautifully x ## Features - FIXES BRASSINESS – Anti-brass Ice White blonde toner expertly formulated to neutralise unwanted yellow and brassy tones for a cleaner and bright, blonde. Corrects colour rather than masking it with purple pigment, helping maintain natural, bright blonde tones - CREATES REAL BLONDE TONES – Choose from a range of bright blonde shades designed to enhance blonde hair without leaving a purple hue or dull overlay. This blonde toning treatment creates clean, luminous blonde tones with clarity and dimension, not one flat shade, and is designed to create and maintain cool, ashy blonde tones - BRIGHTENS DULL BLONDES – Developed with a 10 vol activator to gently revive tired, lacklustre blonde hair. Helps brighten dull, brassy tones to reveal a fresher, more radiant blonde finish - BOND-BUILDING TECHNOLOGY FOR HEALTHIER HAIR – Enriched with Brazil Nut oil to help nourish, condition, and enhance shine. Each pack contains a JPLEX bond-building treatment mask using PLEX Technology to help strengthen and repair damage caused by bleaching, supporting improved hair condition, softness, and overall hair health - LONG-LASTING TONE – Results last up to 16 washes for longer-lasting blonde brightness and tone correction. A semi-permanent formula with no ammonia or PPD for kinder, healthier-looking colour ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08P457Q6V | | Benefits | Tone Correction, Conditioning | | Best Sellers Rank | 1,168 in Beauty ( See Top 100 in Beauty ) 14 in Semi-Permanent Hair Colour | | Brand | Jerome Russell | | Brand Name | Jerome Russell | | Colour | Ice White | | Container Type | Box | | Customer Reviews | 4.1 out of 5 stars 1,502 Reviews | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Semi-Permanent | | Hair Type | Blonde | | Hair type | Blonde | | Item Form | Liquid | | Item Type Name | Semi-Permanent Hair Dye Kit | | Item Weight | 180 Grams | | Item form | Liquid | | Manufacturer | Jerome Russell Limited | | Manufacturer Contact Information | Jerome Russell Ltd, PA4 9RE, (UK). Fitch Labs Ltd, 10 Earlsfort Terrace, Dublin 2, Ireland. | | Manufacturer Part Number | 5035832097282 | | Material Features | Vegan | | Material Type Free | Ammonia Free | | Model Number | 5035832097282 | | Number of Items | 1 | | Package information | Box | | Product benefits | Tone Correction, Conditioning | | Recommended Uses For Product | For toning and lightening blonde hair | | Set Name | ICE WHITE | | Suitable Hair Colour | Light Blonde | | Unit Count | 1 count | ## Product Details - **Brand:** Jerome Russell - **Colour:** Ice White - **Hair type:** Blonde - **Item form:** Liquid - **Material Type Free:** Ammonia Free - **Material feature:** Vegan - **Number of items:** 1 - **Package information:** Box - **Product benefits:** Tone Correction, Conditioning - **Unit count:** 1 count ## Images ![Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula - Image 1](https://m.media-amazon.com/images/I/71D4lmwoclL.jpg) ![Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula - Image 2](https://m.media-amazon.com/images/I/91mvuOFJk5L.jpg) ![Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula - Image 3](https://m.media-amazon.com/images/I/61DfYzq2TIL.jpg) ![Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula - Image 4](https://m.media-amazon.com/images/I/81Qja2fjE2L.jpg) ![Jerome Russell Bblonde Brighten & Repair ICE WHITE Toner | 150ml | Neutralises Brassiness | Bright Ice White Blonde Results | Bond-Building Care | Ammonia-Free | Vegan Formula - Image 5](https://m.media-amazon.com/images/I/71aAcZDYHML.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Can you use this on grey hair with bleach highlights?** A: Yes you can. I did and it looked great. **Q: Can i use a 20vol developer to make it more permanent** A: Personally this didn't work on my hair at all . And im a natural blond so went back to my original jerome russel Bblonde Maximum Lift Cream Peroxide 30 Vol and powder 30 mins later and you can see the results in my video so I'm not sure about your question really sorry **Q: Does this turn your hair purple?** A: No it does not. Although your hair has to be very light for it to pick up the white blonde. **Q: Its taking a long time for delivery** A: Next day fab delivery ## Customer Reviews ### ⭐⭐⭐⭐⭐ Strong but did not sting my scalp good lighting outcome *by T***S on 24 June 2026* Used to bleach my grey hair and worked well , no uneven lightening worked great on my short hair ### ⭐⭐⭐⭐⭐ Worked for me :) *by I***X on 10 July 2026* Really worked on my hair!!!! I didn’t expect ice blonde but it neutralized beautifully x ### ⭐⭐⭐⭐⭐ U need very light hair for this to wrk *by M***M on 24 April 2022* saw a ton of bad reviews, saying this does not dye their hair . my natural hair is dark brown, in the time of 2-3 weeks i bleached my hair twice and it became very light after the second bleach, decently close to white. that’s the tone of hair u need for this to wrk. but wht was sussy is my hair turned silver, but after washing it twice the silverness washed away & now my hair is white ## Frequently Bought Together - Bblonde/Jerome Russell Semi-Permanent Toner Ice White, 160 g - L'Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit - Il Salone Milano Plex Rebuilder Permanent Hair Color Cream - 12.11 Silver Platinum Professional Hair Dye Kit for a Natural Gloss & Glaze - Paraffin, Paraben, and Alcohol Free --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.us/products/260300387-jerome-russell-bblonde-brighten-and-repair-ice-white-toner-150ml](https://www.desertcart.us/products/260300387-jerome-russell-bblonde-brighten-and-repair-ice-white-toner-150ml) --- *Product available on Desertcart United States of America* *Store origin: US* *Last updated: 2026-07-19*