---
product_id: 255387093
title: "So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan"
brand: "matrix"
price: "$72.23"
currency: USD
in_stock: true
reviews_count: 5
category: "Matrix"
url: https://www.desertcart.us/products/255387093-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening
store_origin: US
region: United States of America
---

# Neutralizes yellow/brassy tones in 1 wash 100% vegan & nourishing formula Purple pigment deposits So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan

**Brand:** matrix
**Price:** $72.23
**Availability:** ✅ In Stock

## Summary

> 💜 Say goodbye to brass, hello to brilliance!

## Quick Answers

- **What is this?** So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan by matrix
- **How much does it cost?** $72.23 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/255387093-so-silver-purple-shampoo-neutralizes-yellow-tones-color-depositing-brightening)

## Best For

- matrix enthusiasts

## Why This Product

- Trusted matrix brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Multi-Tonal Mastery:** Perfectly designed for blonde, grey, white, and platinum hair, delivering buildable toning that enhances every shade.
- • **Vegan & Nourishing Formula:** Infused with salicylic acid and free from animal-derived ingredients, it gently clarifies while restoring vibrancy to color-treated and natural hair.
- • **Floral-Woody Scent Experience:** Elevate your hair care routine with a refreshing, sophisticated fragrance that leaves your hair smelling as good as it looks.
- • **Instant Brass-Banishing Power:** Neutralizes unwanted yellow tones with professional purple pigments for visibly cooler, fresher hair after just one wash.
- • **Salon-Grade Performance at Home:** Part of the So Silver Collection, it offers customizable toning options from shampoo to leave-in spray for a flawless finish.

## Overview

Matrix So Silver Purple Shampoo is a vegan, professional-grade toning shampoo that deposits purple pigments to neutralize yellow and brassy tones in blonde, grey, white, and platinum hair. Enriched with salicylic acid, it clarifies and nourishes color-treated or natural hair, delivering instant brightening results with a luxurious floral-woody scent. Ideal for daily use or as part of the So Silver Collection for customizable toning.

## Description

Matrix total results so Silver Shampoo for Unisex.

Review: Shampoo is leaking! Be careful when ordering it with other items - The shampoo came together with other items, among which a baby towel. As there was no package for the shampoo, it leaked in the box staining the towel as well. Very dissapointed as the towel has purple stains, despite being wrapped in a bag...
Review: Easily lifts Brassy tones! Freshens up your natural/color treated hair color - Great for blonde, white and silver hair types. It instantly lifts yellow and brassy tones in your hair. You can feel it! Shampoo smells great and is very effective for daily use or as a toner after hair highlighting. My hair looks and feels healthier. The peroxide lifts away built up hair products as well. It revitalizes your color whether it's natural or color treated

## Features

- Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair.
- Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash.
- Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones.
- Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse.
- So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning).

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00FZSB0Y2 |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Best Sellers Rank | #41,313 in Beauty ( See Top 100 in Beauty ) #1,941 in Hair Shampoos |
| Brand | Matrix |
| Brand Name | Matrix |
| Customer Reviews | 4.5 out of 5 stars 33,891 Reviews |
| Global Trade Identification Number | 00884486228055 |
| Hair Type | Chemically Treated |
| Hair type | Chemically Treated |
| Item Dimensions | 48 x 48 x 206 millimeters |
| Item Form | Liquid |
| Item Weight | 272.16 Grams |
| Item form | Liquid |
| Liquid Volume | 300 Milliliters |
| Manufacturer | Matrix |
| Material Type Free | Animal derived ingredients free |
| Material type free | Animal derived ingredients free |
| Number of Items | 1 |
| Other Special Features of the Product | Deposits color and shades to blonde, gray, platinum and bleached hair |
| Product Benefits | Clarifying |
| Recommended Uses For Product | Color Protection |
| Scent | Floral, Woody |
| Scent Name | Floral, Woody |
| Suitable Hair Color | Grey |
| UPC | 884486228055 |
| Unit Count | 10.1 Fluid Ounces |

## Product Details

- **Age range (description):** Adult
- **Brand:** Matrix
- **Hair type:** Chemically Treated
- **Item form:** Liquid
- **Scent:** Floral, Woody

## Images

![So Silver Purple Shampoo | Neutralizes Yellow Tones | Color Depositing, Brightening & Toning | For Color Treated, Blonde, Grey, White and Platinum Hair | 10.1 Fl. Oz. | Vegan - Image 1](https://m.media-amazon.com/images/I/61oIMIcgBzL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Which hair type is So Silver best for?**
A: So Silver is great for all hair types to neutralize any yellow tones in colored hair.

**Q: What hair colors is So silver best for?**
A: So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.

**Q: What is the beneficial ingredient in So Silver?**
A: Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.

**Q: How often should I use So Silver?**
A: So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.

**Q: So Silver looks different than what I’m used to seeing. Why is that?**
A: We updated our packaging! Same great formula, with a new modern look.

## Customer Reviews

### ⭐⭐⭐ Shampoo is leaking! Be careful when ordering it with other items
*by D***Y on 6 July 2021*

The shampoo came together with other items, among which a baby towel. As there was no package for the shampoo, it leaked in the box staining the towel as well. Very dissapointed as the towel has purple stains, despite being wrapped in a bag...

### ⭐⭐⭐⭐⭐ Easily lifts Brassy tones! Freshens up your natural/color treated hair color
*by K***J on 17 January 2026*

Great for blonde, white and silver hair types. It instantly lifts yellow and brassy tones in your hair. You can feel it! Shampoo smells great and is very effective for daily use or as a toner after hair highlighting. My hair looks and feels healthier. The peroxide lifts away built up hair products as well. It revitalizes your color whether it's natural or color treated

### ⭐⭐⭐⭐⭐ Muy buena calidad
*by A***S on 7 December 2025*

Buena calidad y funciona muy bien

## Frequently Bought Together

- Matrix So Silver Purple Shampoo - Neutralizes Yellow Tones, Color Depositing, Brightening & Toning, For Color Treated, Blonde, Grey, White and Platinum Hair, Vegan
- MATRIX So Silver Purple Conditioner - Removes Brassy Yellow Undertones, Color Depositing & Toning, Pigmented Conditioner For Blondes and Greys, Salon Conditioner, Vegan
- Matrix Miracle Creator Leave-In Conditioner Spray - Heat Protectant, Anti-Frizz, Moisturizing & Detangling, For Damaged Hair, Sulfate Free

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-02-22*