---
product_id: 254137313
title: "Soft Gel Paste Food Color, 6-Ounce, Bright White"
brand: "americolor"
price: "$42.83"
currency: USD
in_stock: true
reviews_count: 5
category: "Ameri Color"
url: https://www.desertcart.us/products/254137313-soft-gel-paste-food-color-6-ounce-bright-white
store_origin: US
region: United States of America
---

# Superior coloring strength Squeeze bottle with flip-top lid Instant color dispersion Soft Gel Paste Food Color, 6-Ounce, Bright White

**Brand:** americolor
**Price:** $42.83
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your baking game with the brightest white that never quits!

## Quick Answers

- **What is this?** Soft Gel Paste Food Color, 6-Ounce, Bright White by americolor
- **How much does it cost?** $42.83 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.us](https://www.desertcart.us/products/254137313-soft-gel-paste-food-color-6-ounce-bright-white)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Less is More:** Highly concentrated formula means you use less color, saving time and money.
- • **Unmatched Vibrancy:** Experience the brightest white with gel paste that outperforms all others.
- • **Precision in Every Drop:** Measure and mix colors effortlessly for consistent, repeatable results.
- • **No Weeping, No Hardening:** Keeps your delicate icings flawless without separation or drying out.
- • **Kosher Certified & Made in USA:** Trust in quality and compliance for your professional creations.

## Overview

AmeriColor's Soft Gel Paste Food Color in Bright White delivers superior, consistent coloring strength in a convenient squeeze bottle. Certified Kosher and made in the USA, this water-based gel disperses instantly without separation or hardening, perfect for delicate icings and toppings. Its concentrated formula ensures precise, repeatable colors with less product, making it a must-have for serious decorators.

## Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!"

Review: Damaged - I received the product damaged and broken and spilled all inside the package
Review: Not worth the money - Did not get very white at all you would have to use so much to have any effect it will work out too expensive

## Features

- Soft Gel Paste is an effective coloring system; It's consistent from batch to batch. Certified Kosher and made in the U.S.A
- It has coloring strength superior to any other food color; It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color. Squeeze bottle with a flip-top lid
- It will color the more delicate non-dairy whipped icings and toppings without breaking them down.
- By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000VTH3BE |
| Best Sellers Rank | #53,136 in Grocery ( See Top 100 in Grocery ) #175 in Food Coloring |
| Brand | AmeriColor |
| Brand Name | AmeriColor |
| Color | Bright White |
| Colour | Bright White |
| Customer Reviews | 4.7 out of 5 stars 3,478 Reviews |
| Diet Type | Kosher |
| Diet type | Kosher |
| Formulation Base | Water-Based |
| Global Trade Identification Number | 00680218002265 |
| Item Form | Gel |
| Item Weight | 0.43 Pounds |
| Item weight | 0.43 Pounds |
| Liquid Volume | 6 Fluid Ounces |
| Liquid volume | 6 Fluid Ounces |
| Manufacturer | AmeriColor |
| Model Number | AM 226 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Part Number | 226 |
| Size | 6 Ounce (Pack of 1) |
| Specialty | Kosher |
| UPC | 885627370299 844825096547 014963102268 798527122335 680218002265 |
| Unit Count | 133 Milliliters |

## Product Details

- **Brand:** AmeriColor
- **Colour:** Bright White
- **Item weight:** 195 g
- **Liquid volume:** 6 Fluid Ounces
- **Specialty:** Kosher

## Images

![Soft Gel Paste Food Color, 6-Ounce, Bright White - Image 1](https://m.media-amazon.com/images/I/41yp30ANnUL.jpg)

## Questions & Answers

**Q: Hi i was wondering if the consistency is to thick to put in an airbrush machine?**
A: I have not graduated to the airbrush machine, but from what I've seen the colors coming the machine seems pretty thin being sprayed.

**Q: Does this work for coloring clear gelatin?**
A: Im not sure but ti think ican work since it is an opaque food coloring.

**Q: Will this make my fondant a nice bright white?**
A: Hi Heather,Yes!Kind regards,AmeriColor Corp.

**Q: Does this white gel whiten up buttercream frosting, that uses 1/2 butter & 1/2 shortening, leaving a yellowish white frosting instead "Brite White" ?**
A: Yes, I do this all the time to frost my cupcake orders

## Customer Reviews

### ⭐ Damaged
*by L***A on 25 December 2024*

I received the product damaged and broken and spilled all inside the package

### ⭐ Not worth the money
*by S***N on 27 July 2020*

Did not get very white at all you would have to use so much to have any effect it will work out too expensive

### ⭐⭐⭐⭐⭐ Excellent Bright White food coloring!
*by K***O on 21 February 2025*

I have bought several bottles of white coloring and I will keep getting more from Americolor! Their colors are great for Royal Icing and Frankenfrosting, and the white is a must have. Add white to the RI before mixing up colors for a vibrant shade. I also use a little in my icing. It really gets rid of the yellow from butter and makes it a solid bright white instead of a questionable opaque yellowish white. You can also paint a thin layer onto raw cookie dough and bake it for a crackle look! When painting, keep in mind the white will crack along the brush strokes. Straight strokes, straight cracks! Awesome versatility in baking ability! It is smooth and thick which makes it easy to use. No leakage or broken bottles so far.

## Frequently Bought Together

- AmeriColor Soft Gel Paste Food Color, 6-Ounce, Bright White
- AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red
- Food Coloring AmeriColor - Super Black Soft Gel Paste, 4.5 Ounce

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*Product available on Desertcart United States of America*
*Store origin: US*
*Last updated: 2026-07-05*